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Will Orry Respond To Creator Siddhesh Lokare’s Appeal To Raise Funds For Rural School?



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Content Creator Siddhesh Lokare, known for his inspiring content and voicing the concerns of those in need, is on a mission to raise funds for a school located 50 kilometres from Mumbai. For this initiative, he is reaching out to several celebrities and the first one in the list to whom he is seeking monetary help is viral sensation Orhan Awatramani, popularly known as Orry.

On 23 March, Siddhesh, who calls himself ‘the guy with the sunflower energy’ revealed about his mission with a ‘First Episode’ video where he is seen talking to the principal of the school, who shares that more than 200 tribal students travel several kilometres to attend the school. However, they are missing out on basic needs like stationery, travelling expenses and food as their parents are daily wagers and cannot afford the extra expense. Later, Siddhesh decides to extend monetary help of Rs 50 lakh which can take care of these expenses for the next 5 years. In a novel twist, Siddhesh has decided to reach out to celebrities and reveal their names in the second episode.

Siddhesh wrote, “We are going to sponsor the education of this entire school! 50kms away from Mumbai, on the ghats of Panvel, I met Thakur sir who has been running this school called Shri Gnyanai school. 200+ tribal kids come here to study everyday. These kids trek everyday to the school for 5kms without any vehicle. Considering their bus, lunch, books, stationary, we need to take care of all this for 5 years. Which takes about *50 Lakh rupees.* Hence, we are going to raise funds from some mega internet celebrities! These names will be revealed in every episode. The 2nd episode will be dedicated to our first celebrity.”

In the second episode, uploaded on 25 March, he revealed that the first celebrity he has reached out to is Orry. He texted him on Instagram but said that Orry has turned off his chat. He is waiting for Orry’s reply and hoping that Orry will help him in the mission.

We wrote, “Ep 2: Sponsoring the education of this entire school! The 1st celebrity: Orry!(@orry ). Orry is know as a people person, ain’t I right? Though, we all have noticed him hyping, engaging and encouraging countless small pages/new creators. His empathy and humbleness are the qualities that make him Orry. He is not just a liver but a giver too! While not relating to his life, I do have learnt so many branding lessons from his narrative building abilities! With this opportunity and ask, we encourage him to sponsor our kids’ education and help us reach the 50Lakh mark. In this episode, we tried DMing Orry, reaching him through a studio and also went to the village for introducing these kids to this fresh world of content creation and social media. The ORRY test had all the answers except the one – “What does Orry do?”. Nonetheless, all that matters is WHAT CAN HE DO to help us reach the cause.”

So did Orry respond to the video?

Well, the answer is yes!

Orry denied turning off his DMs on Instagram but applauded Siddhesh for his initiative. Orry commented, “This is a lie, our DMs are open to all. But what an adorable initiative and idea this is ”

On 26 March, Siddhesh Lokare released his third episode to update about his mission and mentioned that he hasn’t received any response from Orry. Later in the video, he is seen talking to the students who share their struggle of walking 5 kms everyday to reach school.

Siddhesh wrote, “We reached out to Orry with your support and with 1000+ comments, Orry stumbled upon it and his response was adorable. As of now, we haven’t received any other response from their team but we are patient and excited to welcome his support! In this episode, we show you the reality of the lifestyle of these students and how they deal with life problems.” Siddhesh was adjudged Cosmopolitan Emerging Voice of The Year 2024 recently, and has been involved in social causes ever since he began his social media journey in 2020.

Well, let’s wait and watch if Orry, who is known to be ‘liver’, is also a ‘giver’.

Stay tuned to this space for more updates!

Dharini Sanghavi is an entertainment journalist, and mom to a son. She has more than 13 years of experience and has worked with TellyChakkar and Koimoi. She is a social bird and is self-motivated by nature!


Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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