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Creators Turned Authors Captivating Readers With Their Books

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Social media stars and content creators have been expanding their influence beyond the screen. Many Indian influencers are successfully venturing into authorship, sharing their knowledge, creativity, and passions in the form of published books. Here’s a look at some of India’s most popular creators turned authors and the books they’ve brought to the world:

Malini Agarwal went from Passionate Blogging to Bestselling Author

Malini Agarwal, the founder of the popular lifestyle blog MissMalini, has witnessed the highs and lows of the internet. From pioneering content creation to navigating online challenges, she has learned valuable lessons that she shares through her diverse endeavors. Beyond being an influencer and entrepreneur, Malini is also a bestselling author. Her book, “To The Moon: How I Blogged My Way To Bollywood,” chronicles her remarkable journey in the world of blogging, offering insights and inspiration for budding entrepreneurs and creators. While the internet offers immense potential for connection and growth, it can also be a breeding ground for negativity and hate. Recognizing this, Malini delved into the complex terrain of online behavior with her second book, “Under the Influence: How to Survive and Thrive Online.” This book dives deep into the psychology of online hate culture, explaining its underlying causes and providing practical tools to navigate its challenges.

Ankur Warikoo is the Productivity Expert

 

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Ankur Warikoo, the mastermind behind the platform “Warikoo Farm,” has garnered a large following with his productivity advice. His book, “Do Epic Shit,” distils his learnings into actionable strategies for achieving goals, mastering time management, and building self-discipline. Building upon the foundation laid in “Do Epic Shit,” Ankur followed up with “Get Epic Shit Done.” This book focuses more on the execution aspect of getting things done. Warikoo recently released a guide in 2024 to help readers improve their money mindset; go read “Make Epic Money.” He actively engages with his audience through his podcast and social media, offering personal anecdotes, thought-provoking insights, and encouragement to his followers.

Leeza Mangaldas is the Champion of Sex Education

 

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Leeza Mangaldas is more than just an influencer; she’s a sex educator on a mission to break down taboos and promote healthy conversations about sex. In a society where open discussions about sex are often met with disapproval and judgment, Leeza bravely uses her platform to educate and empower individuals. Despite facing constant negativity and trolling, she has not shied away from her stance. In fact, she turned the negativity into a positive force by authoring “The Sex Book,” a testament to her commitment to normalizing sex education and fostering open dialogues.

Shivesh Bhatia Juggles Scrumptious Treats and Award-Winning Success

 

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Shivesh Bhatia, with his 1.5 million+ following across platforms, isn’t just another food influencer. He’s a passionate baker who shares his culinary expertise through his blog “Bake With Shivesh” and captivating social media content. Over the years, he has established himself as a trusted source for delicious recipes, earning recognition with awards like “Food Influencer of the Year” by Cosmopolitan India and “Food Blogger of the Year” by Travel + Leisure magazine. Shivesh not only satiates your sweet tooth with his delightful creations but also inspires aspiring bakers through his published books, “Bake with Shivesh“, “Eggless Baking with Shivesh”, “Shivesh Bhatia’s Desserts for Every Mood: 100 Feel-Good Recipes” and “A Cookbook For Special Days, Special People.”

As the influencer landscape evolves, this trend of “influencer-authors” is likely to further flourish, enriching the Indian literary scene with diverse voices and perspectives.

Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?

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Lifestyle

Want To Learn English? Follow These Influencers On Instagram

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English Influencers-The Reelstars

From teaching precise pronunciation, grammar, correct use of phrases, and idioms to enhancing communication skills, creators are using social media as their new medium. These influencers are known for their effective teaching methods and engaging content, making learning English fun and productive. If your English could use a little brushing up and you want to improve your vocabulary, here are a few influencers on Instagram teaching English.

Let’s take a look at the list of top influencers who are playing a significant role in modern education by bridging the gap between traditional teaching methods and the digital age, making learning more accessible, and effective.

Dhiraj Takri

Instagram: 1.3M

Dhiraj Takri, a 22-year-old ‘Eng-influencer’ from Odisha. He has become an internet sensation with his crash course on the American accent. As described in his Instagram bio, Dhiraj teaches the art of speaking ‘English like natives without moving abroad’ through his tutorial videos. Despite being the 12th fail, Dhiraj is taking the internet by storm for his unique approach to teaching English by taking references from web series and TV shows.

English with Dehati Madam

Instagram: 155K

At first glance, you might wonder if a woman dressed in a saree with a rural backdrop could actually teach English. Well, Yashoda Lodhi aka Dehati Madam is taking all by surprise with her command of English. Hailing from the small village of Kaushambi, Uttar Pradesh, Yashoda Lodhi only completed class 12. Despite that, she teaches spoken English and grammar to her social media followers. She uses everyday scenarios and relatable examples to explain English grammar and vocabulary. Her lessons are primarily in Hindi, making it easier for Hindi-speaking learners to grasp English concepts. Her humorous anecdotes and examples help in retaining the information better.

Shivani Sharma

Instagram: 1.2M

Shivani Sharma is a prominent influencer who has gained a substantial following for her effective and engaging English teaching methods. Her videos on saying the correct pronunciation of different names pasta, coffee, brands, etc. have gotten her recognition on social media platforms. She covers topics like “how to draft impressive emails”, “how to greet interviewers and give the answers”, and more.

Janhavi Panwar

Instagram: 651K

Janhavi Panwar, often referred to as the “Wonder Girl,” is a prodigious talent known for her remarkable proficiency in multiple languages, including English. She has gained widespread recognition for her exceptional skills and achievements at a very young age. Coming from a rural background, Janhavi learned English by downloading BBC videos and hour-long bulletin. Watching them, Janhavi would speak in the same manner to grasp it. Today, Janhavi can speak in several accents including British, American, Posh, Scottish, Australian, etc. She serves as an inspiration to young learners and language enthusiasts, proving that age is no barrier to achieving linguistic excellence.

Diksha Khatri

Instagram: 669K

Diksha Khatri has a strong academic background in English and education, which provides a solid foundation for her teaching methods. She has significant experience in teaching English to a diverse range of students, from beginners to advanced learners. She creates high-quality educational videos covering various aspects of the English language, including grammar, vocabulary, pronunciation, and conversational skills. Her social media presence is quite strong and her followers regularly follow her videos to stay updated with her informative content.

Kritika Arora

Instagram: 1.2M

Kritika Arora is a well-known influencer who specializes in English language education. She has completed her Schooling from I.B.L Public School, Panipat where she has served as a Head Girl. Later, she completed her bachelor’s in commerce from PIET College where she headed as a BBA Star. She has also served as a Teacher in I.B.L Public School. Kritika gained popularity for her innovative teaching methods and engaging content. She teaches English through practical examples and real-life situations, helping learners apply what they’ve learned in everyday communication.

Keep reading The Reelstars for more updates!

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Want To Hop Onboard An Influencer-Hosted Trip?

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Tired of the same old, cookie-cutter package tours? Craving an adventure that’s as unique as your Instagram feed? Then it’s time to discover the world of influencer-hosted trips! These aren’t just your average vacations; they’re immersive experiences curated by the travel experts you follow. Imagine exploring hidden gems, living like a local, and capturing unforgettable moments – all while hanging out with your favorite travel influencer. Ready to ditch the ordinary and embark on an extraordinary journey? Let’s dive into the world of influencer travel!

Ever been on a safari? Suyash Keshari takes you along on a one-of-a-kind luxury safari experience!

This passionate wildlife presenter, filmmaker and conservationist is a lot more than an average 27-year-old creator. From capturing breathtaking wildlife moments that earned him the Nature’s Best Photography Asia Award at 19 to pioneering India’s first virtual safari experience, Suyash Keshari has redefined what it means to be a young conservationist. And if you fancy a wildlife experience for your next holiday, Keshari’s Ameliya Safaris might be just what you’re looking for! Besides, offering luxurious and immersive wildlife encounters across India and Africa, he’s already hosted hundreds of guests on these curated trips. Furthermore, you can choose from privately guided safaris, group departures or photo/film tours. And as their site says: Let Suyash teach you how to track tigers through the thick jungles of India or walk alongside elephants in Africa.

Or do you feel like you need some down-time with like-minded girlies? Japleen Kaur could host you on your Hygge getaway.

Known by her Instagram handle @millennialladki, this travel creator’s feed is all about living the cozy Hygge life. The Danish term perfectly embodies the feeling of contentment her pictures convey. Japleen is currently based in Himachal Pradesh but spent her college years in Mumbai. She’s a freelance writer with publications like Travel and Leisure India, Tripoto and Little Black Book. When she’s not writing, she sets off on solo trips to off-beat places like Nagaland and shares her experiences on social media. Earlier this year, she decided to start hosting short trips. Besides, along with other wanderlust souls who might want to tag along. Through her “The Hooga Way” venture, she’s already taken some girl groups along to picturesque locations like Bir and Dharamshala. If you think you’re up for a trip like the one below, you could follow her to find out the next itinerary she’s got planned!

Is Morocco on your bucket-list? You could sign up for a group trip to Morocco and more with Ankitha Rajendaran!

If you aren’t already amongst @wayfarer_anki’s 158K followers on Instagram, you’re missing out on a lot of great travel content! This Dubai based blogger has already visited a remarkable 102 countries and she shares a lot of those experiences on social media. While she has a massive following on IG, she also runs her own blog called www.wayfarerfootprints.com. She shares personal experiences with readers ranging from her days. Besides, in a camper van in New Zealand to hiking in Madagascar. And this avid traveller now also hosts influencer-curated trips with Exploro. Wherein she curates the entire itinerary and you can tag along for her adventures! Similarly, her next trip is to Morocco and how we wish we could tag along!

Sound fun? You might want to consider some of these unique influencer-hosted trips for your next travel plans too!

Keep reading The Reelstars for more!

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Lifestyle

Why Kavya Karnatac said no to an Ambani wedding collab

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Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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