How Creators Made Monali Thakur’s Ek Baar Phir song a Digital Success

Ek Baar Phir is more than just another love ballad; it’s a story told through melody. Sung and composed by Monali Thakur, with lyrics by Kunaal Vermaa and music production by Keshav Tyohar, the track captures the ache of love, the silence that follows heartbreak, and the fragile hope of a second chance. The video, directed by Saurabh Prajapati alongside Monali herself, turns this musical journey into a visual narrative that not only makes listeners hear but also feel the emotions.

Monali Thakur is A Name That Already Sings to You

Monali Thakur’s artistry carries weight. The singer, who has previously won a National Film Award and a Filmfare Award for songs like Moh Moh Ke Dhaage and Sawaar Loon, brings depth to every performance. With Ek Baar Phir, she extends her legacy of crafting songs that directly touch emotions, making them ripe for digital amplification.

How Influencers Became the Song’s Storytellers

A song’s success doesn’t just rely on radio or TV; nowadays, it lives and thrives on Instagram reels, YouTube shorts, and viral content. Ek Baar Phir found its emotional anchor in influencer marketing, with creators dancing to its tune, capturing its emotion through movement, and giving the track a face in the digital crowd. These influencers did more than just perform; they became storytellers who personalised the song for the audience.

Akriti Negi – The Performer with Passion

With 1.1 million views and over 51,000 likes, Akriti Negi‘s reel on Ek Baar Phir shows how dance can illustrate heartbreak beautifully and hope all at once. Known from MTV Roadies Karm Ya Kaand and Splitsvilla X5, Akriti has always carried a natural flair for performance. In her reel, she translated her passion for dance into a raw and graceful interpretation of the song, creating a mood that instantly connected with her fans and new viewers.

Her dance adds a unique authenticity to her content; she isn’t just performing; she’s expressing. By pouring that energy into her reel, she invited her audience to feel the songs she performs on a personal level. Akriti’s influence lies in her relatability, which is why her reel resonated so strongly and became one of the campaign’s biggest assets.

Sneha Savita – Dance That Speaks Emotion

Sneha Savita, a Delhi-based dancer with a growing digital footprint, delivered 131,000 views and nearly 4,400 likes on her reel. Known for her vibrant presence on Instagram and YouTube, Sneha’s style is expressive and energetic, yet she managed to slow it down for Ek Baar Phir.

Her reel wasn’t just choreography; it was storytelling through movement. Sneha allowed the audience to see vulnerability, a rare quality that fits perfectly with the song’s themes of longing and reflection. By doing so, she gave her fans an intimate experience, making them feel as though the heartbreak in the lyrics was their own. Sneha’s reel was effective because it blurred the line between art and personal emotion, thereby strengthening the bond between the song and its listeners.

Shatagnee Chakraborty – The Creative Visionary

Shatagnee‘s reel may not have crossed Akriti’s numbers, but with 156,000 views and 5,800 likes, it added a distinctive creative voice to the campaign. A multi-talented creator who balances dance, K-pop, fashion, and even sketch artistry, Shatagnee brought a refreshing edge to Ek Baar Phir.

Her reel was less about polished choreography and more about expressing individuality. Through her artistic sensibilities and dance, she showcased the song’s versatility. For her audience, who already admire her ability to weave art & dance into everyday life, this reel served as both inspiration and connection. Shatagnee’s contribution highlighted how influencers don’t just promote, they reimagine and create afresh.

Why This Influencer Campaign Worked So Well!

The impact of these reels lies in their ability to humanise a song. By dancing to Ek Baar Phir, these influencers weren’t just promoting; they were translating emotion into content that audiences could engage with instantly.

• Built curiosity and anticipation: Each reel sparked interest among audiences who hadn’t yet heard the song, prompting them to explore it further.
• Multiple promotional touchpoints: With diverse influencers creating content, the song reached audiences across different segments, including fans of reality TV, dance enthusiasts, and creative communities.
• Immediate connection: The reels conveyed vulnerability, joy, and longing, instantly connecting people to the track from the very first few seconds.
• Broadened reach and engagement: Together, the reels created momentum that expanded the song’s visibility beyond traditional platforms.

This is influencer marketing at its most powerful, authentic, creative, and rooted in personal connection.

Influencers as the New Promoters

Gone are the days when music promotions relied solely on billboards or TV channels. Today, songs live by how well they translate into digital content. Ek Baar Phir demonstrates this shift clearly. The visibility of Ek Baar Phir grew not only from Monali Thakur’s artistry and the video’s cinematic depth, but also from the content influencers added through their reels, creating a perfect blend of music and digital connection.

Influencers today don’t just dance to songs; they set moods, spark trends, and build emotional bridges between artists and audiences. They make a track not just heard but felt. In a world where attention spans are short, this personal connection is what sustains a song’s success.

A Song That Speaks the Language of Heartbreak & The True Shift in Music Promotions

Ek Baar Phir is proof that influencer marketing is not just a strategy but the future of promotions in the entertainment industry. Through authentic reels, Akriti, Sneha, and Shatagnee turned a soulful ballad into a digital movement. They transformed Monali Thakur’s song from a piece of art into a shared experience, proving once again that in the new digital world, the real stage is on our screens, and the true promoters are the influencers who dance, create, and connect.

For more in-depth analyses and the latest influencer marketing trends, keep reading The Reelstars.