Ankush Bahuguna – Only Indian Creator at Estée Lauder’s Global Beauty Launch in Los Angeles

Ankush Bahuguna’s presence at Estée Lauder’s international beauty launch in Los Angeles is a clear marker of that shift. In early 2026, Estée Lauder hosted a high-profile global launch in Los Angeles to unveil its new Double Wear foundation. Among international creators and industry voices, influencer Ankush Bahuguna stood out as the only content creator from India invited to attend and represent the country.

Inside the LA Global Launch

The Los Angeles event was designed as an immersive brand experience rather than a standard product reveal. Ankush participated in the global launch showcase for the new Double Wear foundation, a flagship product line for Estée Lauder.

The experience included:

• An exclusive masterclass centred on the formulation, performance and versatility of the new Double Wear foundation
• Curated on-ground brand activities built around the product’s positioning
• A guided hike experience, blending wellness, community and storytelling into the launch narrative

The format reflected how global beauty brands are increasingly engaging creators not just as promoters, but as participants in the brand story.

Why This Moment Matters

Being invited by a legacy luxury beauty brand like Estée Lauder is not incidental. It signals trust. For a brand that has shaped global beauty conversations for decades, choosing Ankush as its sole Indian creator presence highlights the confidence placed in his voice, credibility and consistency.

Over the years, Ankush Bahuguna has built a reputation for honest beauty conversations, gender-fluid expression and relatable storytelling. His inclusion at a global launch places Indian beauty creators firmly within international beauty discourse, not as observers but as contributors.

A Bigger Push from Estée Lauder

The LA launch fits into Estée Lauder’s broader global strategy over the past year.

In late January 2026, during Grammy week, the brand transformed the Chateau Marmont in Los Angeles into an immersive beauty playground, blending pop culture, luxury and creator engagement. Around the same time, Estée Lauder also introduced new innovations like the Futurist HydraPlump Lip Balm, featuring pH-adaptive colour technology and hydration-focused formulation.

Closer to home, the brand has continued to invest in India through initiatives such as the Beauty&You India Awards, announced in Mumbai in October 2025, which support emerging beauty entrepreneurs and founders.

Together, these moves underline a dual approach: strengthening global luxury positioning while nurturing local and regional creator ecosystems.

Indian Creators on a Global Stage

Ankush’s presence in Los Angeles is not just a personal milestone; it reflects a broader shift where Indian creators are being recognised as culturally relevant voices in global campaigns. For Indian creators at large, it signals something bigger: the global beauty conversation is no longer happening without them.