Fashion
Influencer Collab Open for National Handloom Day 2025 with the Ministry of Textiles
The Ministry of Textiles is inviting influencers, content creators, and artists to celebrate India's handloom legacy. Here’s how to apply and why?
The Office of the Development Commissioner for Handlooms, under the Ministry of Textiles, Government of India, is officially calling influencers, content creators, artists, and sustainability advocates to collaborate for National Handloom Day 2025, 7th August 2025. It’s a non-commercial, awareness campaign that celebrates India’s rich handloom heritage, highlights sustainable fashion, and uplifts local weavers and artisans who carry centuries of skill in their hands.
National Handloom Day
Every year on August 7, India celebrates National Handloom Day to honour the craftsmanship, culture, and contribution of our weavers and artisans. It also marks the Swadeshi Movement of 1905, when Indians first pushed back against British goods by embracing locally made fabrics. This year, the government is taking it digital, and they want you to help spread the message.
Who Can Apply?
Anyone with a passion for storytelling, creativity, and a love for Indian culture:
- Social media influencers
- Content creators on Instagram, YouTube, Threads, etc.
- Visual and performing artists
- Fashion bloggers and stylists
- Sustainability advocates
- Weavers who tell stories, too!
No matter your following size, if your content speaks authentically and passionately, you’re eligible.
What Do You Get?
- A chance to be featured on official Government of India platforms
- Credit and recognition for your work
- A chance to contribute to India’s sustainable fashion story
- Be seen as a part of a national movement with heart and heritage
This is not a paid campaign, but your name will be out there for the world to see with the government’s stamp of appreciation.
How to Apply?
All you have to do is send your entry to: smdchl2025@gmail.com
Last Date: 15 July 2025
Create, shoot, write, or sketch and send it in!
Why It Matters
Here’s your chance to be part of something meaningful and truly Indian. This campaign is about going back to our roots, highlighting the skill, labour, and sustainability of handmade weaves. When you join hands with weavers, you’re not just creating content, you’re making an impact.