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From Grassroots to Global: Gauri Maulekhi’s Journey Empowers Change



Gauri Maulekhi Cover Animal Rights and Welfare Activist-The Reelstars

Gauri Maulekhi is an animal welfare activist in India and the trustee of the People For Animals (PFA) organization. She believes that animals need more than well-wishers and hobbyists. They need compassionate strategists and those who can translate good intentions into lasting change. She has led several successful campaigns for animal rights. Buckle up as we dive into her journey of perseverance and courage.

How it all began:

Gauri Maulekhi

Gauri started volunteering at ‘People For Animals’ in Lucknow in 1995. She played a crucial role in setting up the first animal shelter in the city. She also assisted in raising funds for the shelter and conducted adoption programs rehabilitating abandoned dogs. Gauri facilitated coordinating animal ambulance services for the animals in distress. From 2004 to 2008, she collaborated closely with the ‘Society for Prevention of Cruelty to Animals’ (SPCA) in Noida and contributed towards their sheltering initiatives. In 2008, she volunteered at ‘Raahat’, an animal welfare organization in Dehradun, and actively raised funds for them. Maulekhi was also responsible for setting up the Uttarakhand Chapter of People For Animals – ‘People For Animals (PFA) Uttarakhand,’ an animal sanctuary nestled in the little village of Chharba. They house rescued equines, goats, sheep, cats, and hens here.

A Voice For The Speechless:

Gauri Maulekhi

She worked in Nepal towards putting an end to the vast mass religious animal slaughter at the ‘Gadhimai festival.’ In 2013. Moreover, there was a climate disaster when the North India floods were created by unusual torrential rain. That’s when Gauri stepped in and helped evacuate more than 6,000 animals from the flooded Kedarnath region. Her significant contribution here influenced future national policies for disaster management. The plans now incorporate a consideration of animal welfare. She also helped in a campaign to end the illegal wildlife trade at the Sonepur Animal Fair. Her priceless efforts towards this campaign earned her the ‘Nari Shakti Puraskar’ Award. Gauri has 10.1K followers on Instagram and has efficiently used her social media to promote and support several animal welfare initiatives as well as start some herself.

From City To State:

Gauri Maulekhi

In 2019, Gauri began a campaign to remind the government of the promises and commitments that they had made to improve animal welfare. However, She wrote a letter to each of the Indian state ministers regarding a directive to form state animal welfare boards released ten years ago. The Supreme Court had mandated these boards; although some were created, most still needed to be. In 2020, Gauri asked the Indian Supreme Court to issue a writ mandate for states to develop ‘State Animal Welfare Boards’.

Receiving Recognition:

Government of Uttarakhand for her distinguished service in animal protection

In 2013, Maulekhi was awarded by the Government of Uttarakhand for her distinguished service in animal protection and disaster management during the Uttarakhand floods. She earned the Lush Prize in 2017 for her significant contribution to reducing the unnecessary use of animals in laboratories. On 8th March 2018, Gauri received the ‘Nari Shakti Puraskar’,
the highest civilian award for women in India. Furthermore, She garnered The University of Lucknow’s ‘Distinguished Alumni Award’ for her commendable work in animal welfare. In 2018, she received the ‘Outstanding Animal Protection Award’ from the ‘Humane Society International’ at Kansas City in the US.

Distinguished Alumni Award

Gauri works tirelessly everyday in contributing towards animal welfare. Similarly, As recently as yesterday, she spoke at a workshop on animal protection laws organized by the Leh police department. She spoke alongside her mentor, Smt. Maneka Gandhi on the legal provisions to protect animals and why these laws should be enforced in Ladakh. However, Gauri has used social media to promote social change and devoted her life to animal welfare. Today, her groundbreaking efforts inspire us to be considerate, compassionate, and courageously fight for animal protection and welfare.

Aloma is an all-rounder. From blazing debates, to perspicacious insights, she can do it all. She's passionate and never deters from going that extra mile. She is quick-witted and lives by the motto, 'When in doubt, dance it out!'

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Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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