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Indian Male Influencers Challenging Stereotypes; One Post At A Time



In the vibrant tapestry of India’s fashion landscape, a new wave is surging forth, challenging norms and reshaping perceptions—one that is distinctly led by male fashion influencers. Breaking free from traditional stereotypes, these influencers are redefining the boundaries of style, transcending conventional norms and asserting their presence with unparalleled flair. In a country where fashion narratives have often been dominated by women, these men are making a bold statement, not just through their sartorial choices but also by dismantling preconceived notions surrounding masculinity, beauty and fashion. These male influencers in India have been particularly ahead of the game.

Ankush Bahuguna

Ankush, renowned as a top-notch entertainer and comedy influencer, has been breaking stereotypes throughout his journey. Whether addressing equal rights, humorously confronting trolls, or defying expectations as a makeup enthusiast, he has consistently challenged norms. Starting as a content creator, Ankush’s transition into makeup content was a viral success, adding another dimension to his already popular humor-based videos. His journey is an inspiring testament to embracing diverse interests and paving one’s path, making him a figure worth admiring.

Siddharth Batra

Meet Siddharth Batra, the fashion influencer whose style cuts through like a hundred knives. Challenging the notion that certain outfits are exclusive to a particular gender, Siddharth fearlessly flaunts skirts and dupattas, proving that fashion is truly gender-neutral. His collaboration with fashion brands mirrors this ideology, emphasizing that style is inclusive and knows no boundaries. Siddharth is a fashion chameleon, effortlessly rocking any ensemble. His positive content exudes a vibrant energy, inspiring followers to embrace quirky and fashionable styles. Often hailed as the Ranveer Singh of fashion, Siddharth, alongside Komal Pandey, forms a dynamic fashion power couple in the influencer realm, making them a must-follow duo for those seeking style inspiration.

Shantanu Dhope

Shantanu Dhope, a burgeoning social media influencer based in Mumbai, is making waves with his bold statement, ‘Brown boys wear makeup too.’ Boasting over 26.5K followers on Instagram, his mesmerizing eye-makeup and face arts set significant makeup goals, showcasing his exceptional skills as an artist. Inspired by trans beauty vlogger Nikkie de Jager, Dhope is breaking stereotypes, boldly asserting that makeup is not limited by gender. Shantanu Dhope’s use of vibrant colors and his diverse roles transcend the ordinary, establishing him not only as a makeup artist, social media beauty influencer, and model but also as a genuine trailblazer in the world of beauty and self-expression.

Jason Arland

Meet the charismatic Jason Arland, a multifaceted force in the world of fashion and makeup. With a talent for matching eyeliners and crafting mesmerizing sparkly eyes reminiscent of stars, Jason is the epitome of elegance. Breaking stereotypes and overcoming challenges, he effortlessly embraces his diva status, consistently delivering stunning looks that showcase his unique flair. Jason Arland is not just a fashion and makeup influencer; he’s a versatile individual, excelling as an actor, dancer, and model. Renowned for his chic photoshoots, Jason shares his expertise through captivating videos on both Instagram and YouTube. From makeup transitions to tutorials and fashion looks, Jason has been captivating audiences since the age of 18, establishing himself as a true influencer and trendsetter in the beauty and fashion realm.

This paradigm shift in the realm of Indian fashion is not merely about clothing; it’s a cultural evolution, a celebration of individuality, and a testament to the fact that style knows no gender. Join us on a journey as we explore the stories of these trendsetting individuals who are carving a distinctive niche and inspiring a generation to embrace fashion as a form of self-expression beyond the constraints of gender stereotypes.



Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?


Beauty Influencer Shraddha Gurung is All About Self-Love



Beauty Influencer Shraddha Gurung is Raising the Bar - The Reelstars

Influencer Shraddha Gurung, 27, popularly known as @lilmissgurung, has a passion for creating diverse content, including beauty, fashion, dancing, and recently cooking on her new page @cookmayasanga. Shraddha is also a body-positive and mental health advocate who encourages her followers to embrace themselves in every shape and size. Born and raised in Noida, Uttar Pradesh, she has been an assistant beauty producer for the last seven years. 

Brand Collaborations

Being a beauty creator, Shraddha has collaborated with many brands, including MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, Matrix, and Cin Cin Fashion. Along with five others, she was the face of Estee Lauder’s ‘My Shade, My Story’ campaign. 

Shraddha’s background 

It’s no longer casual to be bullied over looks, body sizes, or skin tones due to equal opportunities without any beauty biases. Whether in the entertainment or cosmetic industries, supporting talent matters the most. 

As a kid, she was bullied because of her Nepalese facial features and prominent forehead. It bothered her a lot, but eventually, she became a body positive influencer who started feeling comfortable with herself. 

She is a beauty and hair expert making beauty and fashion videos. Recreating celebrity makeup looks is one of her favourite content formats. From sharing makeup tutorials to clothing hauls, she is an interesting content creator. Giving importance to mental health has greatly impacted her journey with unfiltered content, innovative and informative polls, videos, and interviews.

Being a content creator, Shraddha Gurung has a massive fanbase of 255K on Instagram and 78.2K subscribers on YouTube. 

She started developing an interest in vlogging when she worked for POPxo, a digital community for women. She has always wanted to make a career and study mass media while being a loyal fashionista. 

Shraddha started off by reading the blogs of many bloggers, did an internship, got a job opportunity as a video talent at POPxo, and went on to work there for more than 7 years. She became the Beauty Producer for their YouTube channel.

As an influencer, Shraddha Gurung is a great example of a content creator who talks about her self-love and mental health, which is the need of the hour. Follow her for engaging fashion and beauty content. 

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World’s First AI Beauty Pageant Queen, “Miss AI,” is Kenza Leyli!



World's First AI Beauty Pageant Queen, "Miss AI," is Kenza Leyli - The Reelstars

Hijabi lady Kenza Leyli is an AI activist and influencer who won the world’s first “Miss AI” title. She was one among the top 10 out of 1500 AI-generated models worldwide.

Kenza Leyli is crowned as “Miss AI” followed by the first and second runner up i.e. Lalina from France and Olivia C from Portugal, respectively.

Miss AI Beauty Pageant

The Fanvue World AI Creator Awards (WAICAs) launched the world’s first artificial intelligence beauty pageant, competing for a prize of $20,000 (approximately Rs. 16,70,666) with AI-generated images and influencers. They aimed to celebrate the technical skill and the effort behind creating these AI models worldwide.

ai influencer zara - The Reelstars

The Fanvue Miss AI pageant contestants also included an Indian AI contestant named Zara Sharavari in the top 10 finalists. These winners were announced at an online awards ceremony.

Miss AI Kenza Leyli has over 193,000 Instagram followers. She is closely connected to Moroccan culture and content and aims to contribute to women’s empowerment in Morocco and the Middle East while in the influencer market.

Judges of “Miss AI”

Industry experts and AI influencers judged the AI models based on beauty, tech, and social clout. These contestants will be given a point-based score in each category, and each entrant will be given an overall score.

AI beauty pageants were also asked questions like traditional beauty pageants. One question was, “What would be your one dream to make the world a better place?”

Kenza Layli - the reel stars

In Kenza’s acceptance speech, she expressed gratitude for her win: “I am incredibly grateful for this opportunity to represent AI creators and to advocate passionately for the positive impact of Artificial Intelligence. Winning Miss AI motivates me even more to continue my work in advancing AI technology.”

Kenza also said, “AI is a tool designed to complement human capabilities, not replace them. By showcasing AI’s potential for innovation and positive impact, I aim to dispel fears and promote acceptance and collaboration between humans and AI. Through education and positive examples, we can foster a more informed and optimistic view of AI’s role in our society.”

The Miss AI beauty pageant celebrated tech advancements that enhance the potential perpetuation of unrealistic beauty standards.

Using AI on social media platforms warrants scrutiny and regulation. It is not as harmful as deepfakes, which impact one’s mental health, self-esteem, and societal image.

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Brown Beauty Creators Every Brown Girl Needs to Follow



Brown Beauty Creators Every Brown Girl Needs to Follow - The Reelstars

Embrace your beauty with these inspiring beauty creators every brown girl should follow. In a world where fair skin tones previously dominated, these influencers celebrate and empower brown beauty, promoting self-acceptance and confidence in your own skin.

Top Brown Beauty Creators: 

Debasree Banerjee @debasreee

Instagram followers: 300K

Debasree Banerjee is a beauty influencer who is in love with graphic liners. Debasree is also a certified Vinyasa Yoga Teacher. 

This beauty and lifestyle blogger is based in Assam. Her videos ring around cosmetics, beauty, and lifestyle, answering all of your inquiries regarding skincare and covering all the “unspoken beauty” topics.

Debasree is also the founder of #debasree, a cosmetic brand with co-founder Nikita Nariani. This gender-neutral company offers clean beauty products that are vegan and cruelty-free. 

She was recently seen flaunting her babymoon reels:

Here is a makeup trend she demonstrates:

Arshia Moorjani @arshiamoorjani

Instagram followers: 475K

Arshia Moorjani is an Indian-American brown beauty influencer currently based in New York. Her content is focused on beauty products that work beautifully on brown skin tones. She also loves sharing content based on lifestyle, fashion, and motherhood. 

Arshia studied Fashion Merchandising at the Fashion Institute of Technology while working side by side in the fashion industry. Previously, she worked as a makeup artist at Sephora and MAC. Eventually, she dropped out of college but continued her career in fashion corporate before switching to Cosmopolitan India as an Editor.

During her journey at Cosmopolitan India, she wondered if there was a lack of South Asian content creators who focused on beauty, and she decided to fill that void. 

Here are some brown skin tone-friendly lipsticks:

Sathya Priya @sathyapriya_mua

Instagram followers: 63.6K

Sathya Priya is a brownie makeup artist who believes in enhancing herself the way she is. Be it anything and everything in the makeup and beauty industry, Sathya Priya loves it. She creates unfiltered, dusky makeup videos, which gives more confidence to the brown skin tone girlies. 

If you need a chic look with accurate finishing, Sathya Priya is one of the best MUAs to follow. She can help you look mind-blowing and Instagram-ready. 

Here is a makeup tutorial by her:

Susmitha @brown_girl_susmitha

Instagram followers: 161K

Susmitha is truly an inspiration for brown-skinned girls because she believes in adoring herself the way she is. She is based in Hanamkonda, Telengana. 

Suggesting the best makeup products for dusky skin tones and demonstrating all those products on her skin is what her content talks about. She creates terrific high-quality makeup tutorials with some fantastic products suiting your beautiful dusky skin.

Here are some brown lip oil swatches by her:

These brown beauty creators are here to motivate you and help you shine in your skin tone. Every brown girl must follow these renowned brown beauty creators.

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