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Influencer Fathers Who Share the Spotlight with Their Kids



influencer fathers who showcase their children Durjoy Dutta - The Reelstars

Father’s Day is round the corner, and The Reelstars is shining the spotlight on Indian fathers who create great content on social media and also share their parenting skills. These influencer fathers reaffirm our belief that fathers can be great parents, whether single or with their partner. This Father’s Day, let’s take you through the journeys of dad influencers creating great content on social media!

Influencer Fathers creating content with their Mini-Me’s :

Shashank Shetty as thedadzdairy

Shashank Shetty is a young father who shares informative videos on family values, parenting, nutrition, and other parenting topics. He has a cute little toddler son. Shetty’s content is all about toddler nutrition, baby-led weaning and other parenting hacks for babies.

Parenting a toddler is undoubtedly a challenging task, but Shashank makes it seem easy. He shares a lot of different aspects of parenting. However, including the list he created using a set of products that he uses for his son. His content is a valuable resource for new fathers and parents, offering insights into various aspects of parenting. As a parenting influencer, he has collaborated with brands like Huggies India, Edamama, and The Mom Co, and has been a part of marketing campaigns for toys and children’s brands, further highlighting the impact of his work.

Aditya Tiwari as lifewithavnish

Aditya Tiwari’s journey as a single father is nothing short of inspiring. He adopted a boy, Binny, who was born with Down’s Syndrome, after a long and arduous legal struggle.

Aditya Tiwari is not just a parenting influencer, but also a social reformer, mountaineer, and the Youngest National Award winner- ‘World’s Best Mother’ on International Women’s Day (March 8) in 2020. His diverse talents and achievements make his journey as a father even more remarkable. After the adoption of his son, Aditya has been working to increase awareness about downs syndrome. He even does counseling for other parents with special needs children. He is a TEDx speaker who creates awareness regarding mental health and brings a fresh perspective to parents.

Durjoy Datta as durjoydatta

Durjoy Datta is an engineer who chose to follow his passion as an author. He has written 21 books and published them through Penguin India, while three of his audiobooks are available on Audible. He is a loving dad to his sweet little daughters Rayna and Varya. Furthermore, sharing lovely moments with them on social media.

Datta is a dadfluencer and also an inspirational writer with 786K followers on Instagram. He creates content related to his family, fatherhood, and parenting, consistently updating stories and reels about the daily struggles of parenting.

Gaurav Taneja as Flying Beast & Rasbhari Ke Papa

Gaurav Taneja is an internet sensation among the father influencers with his YouTube Channel, “Flying Beast,” which has crossed 9 million subscribers. He is an active YouTuber who loves vlogging with his kids and wife. However, dad showcasing little moments with his two lovely daughters Rashbari (Kiara Taneja) and Pihu (Chaitravi Taneja).

Taneja graduated from IIT Kharagpur in 2008 and is a certified nutritionist, a professional bodybuilder, and an aviator. He launched his YouTube Channel Rasbhari Ke Papa to share the bond between him and his daughter. This channel currently has 1.26 million subscribers.

Chetan Shah as Soul Dads

Chetan Shah created a platform called ‘Soul Dads,’ to record his journey of parenthood being a father to a daughter. Chetan’s life journey has had many ups and downs, influencing and uplifting elements such as relationships, family, work, travel, and especially parenting. Shah believes, ‘To be a father is first to be a child, the most spiritual of all beings! Although he is a nano-influencer, this father who expresses himself through his blogs is an inspiration for other parents too.

These wonderful dad influencers create an impact on society by spreading awareness on parenting and they share a lovely bond with their children through the medium of content.

Here’s a nod from The Reelstars to the amazing work done by influencer fathers, this Father’s Day!

Muskaan Valecha is a newbie journalist who loves to write poetry and explore different genres of content including entertainment, lifestyle, food and more. She is also studying for a law degree.

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Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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