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Influencers From Lucknow You Need To Follow!



Influencers from Lucknow that you need to follow-TheReelstars.

You may know Lucknow for its exquisite handicrafts, intricate textile, rich culture, or iconic chikankari embroidery. But the City of Nawabs, Lucknow, also brings people who dared to dream big and pursue their passion. These influencers may be from a small city, but they have made it big! So, buckle up as we share each of their unique stories of hard work and perseverance, which makes their journey even more inspiring.

1) Vaibhav Kundra (@vaibhavkundra):

Instagram: 3.9M followers

 Influencers From Lucknow Vaibhav Kundra

He believes that there is no such thing as luck and credits his success thus far to God alone. From music to production, he can do it all. Vaibhav began his social media journey by covering other artists, and his melodious voice left netizens craving more. Motivated by this, he began focusing on making his own music. From the composition behind the music to its tonality, he puts his heart and soul into his music, and his hard work and talent have gained him 3.9M followers on Instagram and 108K followers on Facebook. He was recently recognized as the “top rising creator” by Facebook and has collaborated with T-Series for songs such as “Pyaar Ho Gaya” and many more!

2) Meethika Dwivedi (@the_sound_blaze)

Instagram: 2.8M followers

Youtube: 73.9K subscribers

 Influencers From Lucknow Meethika Dwivedi

She claims to have started making comedy videos as a joke (ironic) since she was 15 years old. She gained massive popularity during the COVID lockdown and is one of India’s fastest-growing comedy influencers. Her videos, which depict everyday scenarios, are so relatable that they leave her audience thinking, ‘Why didn’t we think about it before?’. She has great comedic timing, and her Hindi content has helped her appeal to a large audience that relate to her videos.

Today, she has 2.8M followers on Instagram. She has even launched her podcast show in collaboration with Spotify called ‘Meetha aur Teekha with Meethika,’ where she brought on prominent influencers and asked them questions ranging from sugar and spice to everything nice. Her youth-centric content has made her popular among the younger generation. She realized the gravity of content creation when what she started as a joke ended up catching the attention of actor Arbaaz Khan, and he arranged a meeting. Today, she has collaborated with actors such as Manoj Bajpayee, Jimmy Shergill, Rajkumar Rao, and even with big brands like Star Sports. Recently, she also partnered with the official ‘Lucknow Super Giants’ IPL team!

3) MasterChef Pankaj Bhadouria (@masterchefpankajbhadouria)

Instagram: 2M followers

YouTube: 2.03M followers

 Influencers From Lucknow MasterChef Pankaj Bhadouria

She is India’s first MasterChef and calls herself a food traveller, TV host, author, and, most importantly, a mother. Today, she has 2M followers on Instagram alone, sharing everything from easy and healthy recipes to using her social media platform to stand up for what she believes in. She also constantly posts trivia questions that leave her audience puzzled and curious for more! Today, she inspires many women as she has managed to find the balance between her professional career, personal life, content creation for social media, and sponsored brand collaborations. Her channel is a constant for women and men alike who seek to improve their cooking skills and her easy hacks to recipes will help you appear as a pro, even if you aren’t!

4) Maroof Umar (@maroofculmen):

Instagram: 464K followers

YouTube: 5.12K subscribers

 Influencers From Lucknow Maroof Umar

Maroof has made it his mission and obsession to find art at the root of life, in experiences and people. He founded ‘Culmen Creative,’ a team of graphic designers that help business owners transform their businesses through powerful brand demonstration. His creative videography skills are “Art” personified. Simply scrolling through his feed will give you a glimpse of Lucknow through his lens. He exposes his audience to a side of Lucknow like never seen before.

His work has not only brought Lucknow’s beauty to a wider audience but also inspired many local artists to showcase their talent. Maroof has collaborated with several brands and actors, and his talented work has been appreciated and recognized all over. He has a series called ‘Stories by Maroof Culmen,’ which is a work of art, and he has successfully managed to expose his audience to the beauty of Lucknow, including even the minor parts that are often overlooked. His carefully shot and documented short-films act as a digital archive, preserving the beauty of Lucknow for future generations to behold. He has single-handedly brought to the forefront the beauty that the incredible ‘City of Nawabs’ holds.

5) Jafry Eats (@jafryeats):

Instagram: 147K followers

Youtube: 1.73K subscribers

 Influencers From Lucknow Jafry Eats

Lucknowi cuisine is as much of a treat to the eyes as it is to your tastebuds! And if you’re trying to explore Lucknowi cuisine, then his page is the place to run to. He exposes his audience to the rich cultural cuisine that Lucknow has to offer. Moreover, all while enjoying himself in the process. Be it hearty mukbangs, to food on a budget or finding the best eateries in his city. Jafry never fails to appreciate his town and is proud to share his rich culture and cuisine with his audience. Today, he has 147k followers on Instagram and continues to share the joy of Lucknow’s hearty cuisine with them.

Be it scenic beauty, tasty cuisine, rich cultural heritage, or iconic spots to visit. However, the beautiful city of Lucknow has it all. If you’ve never been there and want to explore, or if you’re looking to visit, then these influencers will make your experience so much more enthralling! The beauty of Lucknow, as showcased by these influencers, is sure to leave you intrigued and wanting to explore more.

Aloma is an all-rounder. From blazing debates, to perspicacious insights, she can do it all. She's passionate and never deters from going that extra mile. She is quick-witted and lives by the motto, 'When in doubt, dance it out!'


Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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