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LIONS Creators: Cannes Lions To Host Forum for Influencers and Creators This June

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Cannes Lions Launch Lions Creators - The Reelstars

The Cannes Lions International Festival of Creativity has introduced LIONS Creators, a platform that aims to redefine the landscape for creators and stakeholders in the burgeoning creator economy. Scheduled for June 18 to 20, amidst the prestigious Cannes Lions week, LIONS Creators promises an immersive experience comprising exclusive learning sessions and networking opportunities tailored for creators and professionals within the creator ecosystem.

LIONS Creators has been conceived in collaboration with creators worldwide, recognizing their indispensable contribution to the marketing milieu. Thea Skelton, VP of Events at LIONS, remarked, “Creators form an integral part of modern marketing strategies, and their presence at Cannes Lions has been steadily expanding over the years.” Skelton emphasized the platform’s commitment to facilitating meaningful interactions and business opportunities among creators, underscoring the imperative of learning from diverse perspectives at the forefront of creativity.

Here’s What To Expect At Lions Creators

Central to LIONS Creators are the exclusive LIONS xChange Roundtables, set to be filmed before a live audience of LIONS Creators delegates. These roundtables will assemble leading figures from across the creator marketing ecosystem to deliberate on pressing challenges and opportunities within this rapidly evolving domain.

Scheduled alongside the Social & Influencer Lions Awards Show on Wednesday, LIONS Creators is poised to be a landmark event, catalyzing innovation and collaboration in the dynamic realm of creator marketing.

With projections by Goldman Sachs analysts estimating the creator economy to reach a staggering $480 billion by 2027, Simon Cook, CEO of LIONS, emphasized the Festival’s pivotal role in fostering dialogues that navigate this exponential growth. “As the creator economy continues to flourish, it’s imperative that Cannes Lions serves as a catalyst for collaboration and innovation,” remarked Cook, underscoring the urgency for industry stakeholders to converge and explore avenues for collective advancement.

Cannes Creators + Viral Nation

In its inaugural year, Cannes Lions has joined forces with Viral Nation, a pioneering force in social-first transformation. Skelton expressed excitement about the collaboration, highlighting Viral Nation’s dedication to innovation and excellence in social-first marketing. “By leveraging the expertise of Viral Nation, we aim to spearhead a transformative era for creators and brands alike,” she added.

Joe Gagliese, Co-CEO and Co-Founder of Viral Nation, echoed the sentiment, emphasizing the pivotal role of creators in shaping contemporary marketing paradigms. “Creators are the driving force behind our endeavors at Viral Nation,” stated Gagliese, emphasizing the agency’s commitment to amplifying creator voices and fostering authentic audience engagement. He expressed enthusiasm about collaborating with Cannes Lions to pioneer novel approaches to brand collaboration and creative marketing.

Stay tuned for updates and insights from LIONS Creators as the countdown to Cannes Lions begins!

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Lifestyle

Want To Learn English? Follow These Influencers On Instagram

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English Influencers-The Reelstars

From teaching precise pronunciation, grammar, correct use of phrases, and idioms to enhancing communication skills, creators are using social media as their new medium. These influencers are known for their effective teaching methods and engaging content, making learning English fun and productive. If your English could use a little brushing up and you want to improve your vocabulary, here are a few influencers on Instagram teaching English.

Let’s take a look at the list of top influencers who are playing a significant role in modern education by bridging the gap between traditional teaching methods and the digital age, making learning more accessible, and effective.

Dhiraj Takri

Instagram: 1.3M

Dhiraj Takri, a 22-year-old ‘Eng-influencer’ from Odisha. He has become an internet sensation with his crash course on the American accent. As described in his Instagram bio, Dhiraj teaches the art of speaking ‘English like natives without moving abroad’ through his tutorial videos. Despite being the 12th fail, Dhiraj is taking the internet by storm for his unique approach to teaching English by taking references from web series and TV shows.

English with Dehati Madam

Instagram: 155K

At first glance, you might wonder if a woman dressed in a saree with a rural backdrop could actually teach English. Well, Yashoda Lodhi aka Dehati Madam is taking all by surprise with her command of English. Hailing from the small village of Kaushambi, Uttar Pradesh, Yashoda Lodhi only completed class 12. Despite that, she teaches spoken English and grammar to her social media followers. She uses everyday scenarios and relatable examples to explain English grammar and vocabulary. Her lessons are primarily in Hindi, making it easier for Hindi-speaking learners to grasp English concepts. Her humorous anecdotes and examples help in retaining the information better.

Shivani Sharma

Instagram: 1.2M

Shivani Sharma is a prominent influencer who has gained a substantial following for her effective and engaging English teaching methods. Her videos on saying the correct pronunciation of different names pasta, coffee, brands, etc. have gotten her recognition on social media platforms. She covers topics like “how to draft impressive emails”, “how to greet interviewers and give the answers”, and more.

Janhavi Panwar

Instagram: 651K

Janhavi Panwar, often referred to as the “Wonder Girl,” is a prodigious talent known for her remarkable proficiency in multiple languages, including English. She has gained widespread recognition for her exceptional skills and achievements at a very young age. Coming from a rural background, Janhavi learned English by downloading BBC videos and hour-long bulletin. Watching them, Janhavi would speak in the same manner to grasp it. Today, Janhavi can speak in several accents including British, American, Posh, Scottish, Australian, etc. She serves as an inspiration to young learners and language enthusiasts, proving that age is no barrier to achieving linguistic excellence.

Diksha Khatri

Instagram: 669K

Diksha Khatri has a strong academic background in English and education, which provides a solid foundation for her teaching methods. She has significant experience in teaching English to a diverse range of students, from beginners to advanced learners. She creates high-quality educational videos covering various aspects of the English language, including grammar, vocabulary, pronunciation, and conversational skills. Her social media presence is quite strong and her followers regularly follow her videos to stay updated with her informative content.

Kritika Arora

Instagram: 1.2M

Kritika Arora is a well-known influencer who specializes in English language education. She has completed her Schooling from I.B.L Public School, Panipat where she has served as a Head Girl. Later, she completed her bachelor’s in commerce from PIET College where she headed as a BBA Star. She has also served as a Teacher in I.B.L Public School. Kritika gained popularity for her innovative teaching methods and engaging content. She teaches English through practical examples and real-life situations, helping learners apply what they’ve learned in everyday communication.

Keep reading The Reelstars for more updates!

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Want To Hop Onboard An Influencer-Hosted Trip?

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Tired of the same old, cookie-cutter package tours? Craving an adventure that’s as unique as your Instagram feed? Then it’s time to discover the world of influencer-hosted trips! These aren’t just your average vacations; they’re immersive experiences curated by the travel experts you follow. Imagine exploring hidden gems, living like a local, and capturing unforgettable moments – all while hanging out with your favorite travel influencer. Ready to ditch the ordinary and embark on an extraordinary journey? Let’s dive into the world of influencer travel!

Ever been on a safari? Suyash Keshari takes you along on a one-of-a-kind luxury safari experience!

This passionate wildlife presenter, filmmaker and conservationist is a lot more than an average 27-year-old creator. From capturing breathtaking wildlife moments that earned him the Nature’s Best Photography Asia Award at 19 to pioneering India’s first virtual safari experience, Suyash Keshari has redefined what it means to be a young conservationist. And if you fancy a wildlife experience for your next holiday, Keshari’s Ameliya Safaris might be just what you’re looking for! Besides, offering luxurious and immersive wildlife encounters across India and Africa, he’s already hosted hundreds of guests on these curated trips. Furthermore, you can choose from privately guided safaris, group departures or photo/film tours. And as their site says: Let Suyash teach you how to track tigers through the thick jungles of India or walk alongside elephants in Africa.

Or do you feel like you need some down-time with like-minded girlies? Japleen Kaur could host you on your Hygge getaway.

Known by her Instagram handle @millennialladki, this travel creator’s feed is all about living the cozy Hygge life. The Danish term perfectly embodies the feeling of contentment her pictures convey. Japleen is currently based in Himachal Pradesh but spent her college years in Mumbai. She’s a freelance writer with publications like Travel and Leisure India, Tripoto and Little Black Book. When she’s not writing, she sets off on solo trips to off-beat places like Nagaland and shares her experiences on social media. Earlier this year, she decided to start hosting short trips. Besides, along with other wanderlust souls who might want to tag along. Through her “The Hooga Way” venture, she’s already taken some girl groups along to picturesque locations like Bir and Dharamshala. If you think you’re up for a trip like the one below, you could follow her to find out the next itinerary she’s got planned!

Is Morocco on your bucket-list? You could sign up for a group trip to Morocco and more with Ankitha Rajendaran!

If you aren’t already amongst @wayfarer_anki’s 158K followers on Instagram, you’re missing out on a lot of great travel content! This Dubai based blogger has already visited a remarkable 102 countries and she shares a lot of those experiences on social media. While she has a massive following on IG, she also runs her own blog called www.wayfarerfootprints.com. She shares personal experiences with readers ranging from her days. Besides, in a camper van in New Zealand to hiking in Madagascar. And this avid traveller now also hosts influencer-curated trips with Exploro. Wherein she curates the entire itinerary and you can tag along for her adventures! Similarly, her next trip is to Morocco and how we wish we could tag along!

Sound fun? You might want to consider some of these unique influencer-hosted trips for your next travel plans too!

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Lifestyle

Why Kavya Karnatac said no to an Ambani wedding collab

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Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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