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Meet These Influencers Using Social Media For Change!



Influencers that positively impact society.

Mother Teresa once said, “Not all of us can do great things, but we can all do small things with great love.” With the rise of social media, more often than not, the number of followers determines a person’s self-worth. Social media has skewed people’s perspectives, and simple acts of kindness go viral to show that humanity is still alive. This stands as a clear reflection of the direction we are headed toward as a society. However, when social reform was the need of the hour, these influencers were just what we needed! They have gone above and beyond and used social media to wield the social change they aim to see.

1) Licypriya Devi Kangujam (@licypriyakangujam)

Instagram: 58.3K followers

This 12-year-old is a climate activist from India and the youngest globally! She was born on 2nd October 2011 in Bashikhong, Manipur, India. Besides, She is the eldest daughter and hails from a family of the Meitei Ethnicity. She began raising her voice to fight climate change and disaster risk reduction when she was just seven years of age. Back in 2017, she accompanied her father to attend a UN disaster conference in Mongolia. This sparked her desire to fight for the environment, and she began involving herself in social activism.

She soon founded the “Child Movement” and began to raise awareness by urging people to protect and preserve our resources. During the ‘Kerala Floods’ in 2018, she donated her savings of Rs. 1,00,000 towards the cause. She has a heart of gold and has received recognition and multiple awards like the Dr. A.P.J. Abdul Kalam Children’s Award (2019), World Children’s Peace Prize (2019), and so many more, for her immense contribution towards environmental protection. The most significant gift that she could receive in return for her commendable efforts would be our support, by protecting the environment and preserving valuable natural resources whenever we can.

2) Pradeep Sangwan (@pradeep_sangwan_):

Instagram: 27.4k followers

Pradeep Sangwan is the founder and promoter of Healing Himalayas Foundation, which has taken over the arduous task of cleaning out the trash from the picturesque Himalayas. He and his team work dedicatedly in the Himalayan Region through planned campaigns to protect the environment, people, and wildlife. They aim to develop an insight into the need to care for the environment from a health, civic, ecological, and spiritual perspective.

They consider the Himalayas sacred, promote ethical traveling to the Himalayan Region, and respect local people’s customs and interests. Through this mission, they have trekked 10,000 km with volunteers and collected over seven hundred tons of non-biodegradable waste from the Himalayas. Together, they embark on arduous journeys and clean-up. Thus far, they have cleared approximately 8,00,000 kgs. of non-biodegradable waste from the foothills of the Himalayas. The team’s upcoming circular vision is to establish ‘material recovery facilities’ at famous tourist hotspots.

3) Vani Murthy (@wormrani):

Instagram: 340K followers

She is the founding member of the Solid Waste Management Roundtable (SWMRT), Bengaluru. Together, they are collective solid waste management practitioners who help citizens and civic municipalities adopt decentralized and sustainable waste management practices. They have worked together to execute various initiatives on how waste can be recycled and turned into a resource instead of just being dumped. She is also a TEDx speaker, composting enthusiast, and urban farmer who is moving towards a low-waste lifestyle. However, She was in her mid-40s when she first learned how to use a laptop but faced no such issue when it came to maneuvering her way around the soil.

She was a homemaker until the urge to do more motivated her to take the leap of faith. Today, she has 344K followers on Instagram, who support her constantly. Their efforts include educating people about the pros and cons of burning waste, waste segregation at source, how to start composing and growing your food at home, sustainable hygiene practices, and building learning centers to create awareness in individuals, communities, and corporations. Today, she has proven that there is always time to start an initiative that you’re passionate about, and her 344K supporters on Instagram think so, too!

4) Dr. Falguni Vasavada (@falgunivasavada):

Instagram: 233K followers

She believes neither motherhood nor marriage defines a person and she couldn’t be more right! Dr. Falguni Vasavada-Oza is an Associate Marketing Professor at MICA. She is a double gold medalist with 17 years of teaching experience in Marketing and Advertising. She promotes body positivity and equity and is a true fashionista. Furthermore, She is often seen posting reels that have broken all stereotypical gender norms and helped people feel better about themselves and confident in their skin. She has acted as a catalyst towards boosting the confidence of many women (and men) online, and today. However, she has gained a loyal fanbase of 233K followers online. She continues to inspire many more!

5) Dr. Tanya Narendran (@dr­­_cuterus)

Instagram: 1.7M followers

Tanya was born in Prayagraj, Uttar Pradesh, to a family of fertility doctors. This exposed her to conversations about sexual health from an early age. She claims not to give medical advice but to spread medical education. Tanya started posting on Instagram in 2020 to combat the misinformation surrounding sexual health online. She busts common misconceptions that people have surrounding sexual health and also provides factual information. Today, she has received recognition globally, and her efforts to combat misinformation are commendable. She is a best-selling author and has published, ‘Dr. Cuterus- Everything Nobody Tells You About Your Body’ in December 2022 to educate people about the importance of sexual health. Today, her concise yet informative content has gained over 1.7M followers online.

These influencers are not just influential; they are a beacon of inspiration. By using their platforms to drive change, they have positively impacted society and sparked a fire of “unity for change” in many. These five influencers, from diverse fields, have shattered norms and are influencing people in the true sense!

Aloma is an all-rounder. From blazing debates, to perspicacious insights, she can do it all. She's passionate and never deters from going that extra mile. She is quick-witted and lives by the motto, 'When in doubt, dance it out!'

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Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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