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Regional Creators Take Over In Local Lingo

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Forget the curated feeds and the #blessed brigade. Social media is undergoing a revolution, and the new stars aren’t minted in the big city lights. They’re the folks emerging from the heartland, wielding a powerful weapon: their unique cultural identities.

Renowned YouTube personality and actor, Ashish Chanchlani, recently highlighted the growing influence of regional content creators in India. The numbers back it up – according to Statista, over 95% of video consumption on social media platforms in India is in regional languages.

Regional creators are carving their own paths, ditching the crowd in the hashtag jungle and embracing their local dialects like a badge of honor.

Kapil Kanpuriya (@kapilkanpuriya) from Kanpur didn’t need a fancy marketing team. His claim to fame? A lighthearted jab at corporate life – a video titled “How to be a Successful Corporate Slave” that exploded in 2021. But what truly set him apart? He delivered it in his native Awadhi Baiswari dialect.

In a landscape dominated by polished English and generic Hindi, Kanpuriya’s authenticity was a breath of fresh air. His sketches, brimming with the quirks of small-town life and hilarious banter in local lingo, became a viral sensation. Today, he boasts over 631,000 followers, a testament to the power of cultural connection.

Kanpuriya isn’t alone. Hundreds of regional creators are weaving their backgrounds into superpowers, including Neha Thombre (@neha_thombre). This village girl from Vidarbha faced a culture shock when she moved to Pune for engineering studies. However, trolled for her Marathi accent, she found her voice through a comedic play on social reformer Savitribai Phule.

Fast forward to a viral open mic performance, and Neha’s life took a dramatic turn. Moreover, enter “Thombre Bai,” a comedic persona tackling social issues like women’s property rights, all delivered in her native Waradi dialect. Her following skyrocketed overnight, proving that humor and social commentary can be a powerful one-two punch, especially when delivered with a regional flavor. Today, Neha’s content reaches over 126,000 followers, with her sketches tackling everything from voting rights to climate change.

Chandni Bhabhda is another Mumbai girl who started creating videos at 16, showcasing her talent for mimicry and Marwari. One of her viral hits, “One Girl, Seven Voices,” features her impersonating Bollywood actresses like Alia Bhatt and Kangana Ranaut. Besides, even after graduating law school, Bhabhda’s passion for content creation burned bright. Despite initial pushback from family who saw social media as a risky career choice. She’s carved her own path, proving that regional voices can resonate with massive audiences.

These creators are proving that relatable content, delivered in the language. And dialect that resonates with the audience, is the new gold standard. So, the next time you scroll through social media, ditch the curated feeds. And embrace the voices from beyond the big cities. You might just discover a hidden gem of humor, authenticity, and even a spark of social change. Moreover, from hilarious mimicry to social commentary with a regional twist, these creators are taking social media by storm, proving that language is no barrier to connection.

Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?

Entertainment

Meet The Boy In A Wig – Creator Ronit Ashra

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Ronit Ashra is a well-known digital content creator, mimicry artist, and comedian who has gained immense popularity on social media platforms like Instagram and TikTok for his humorous short videos. He is known for his mimicry and parodies, especially of famous Bollywood personalities and iconic scenes from films and shows.

Recently, Ronit has been grabbing attention for his latest video in which he is seen copying celebrities like Kim Kardashian, Justin Bieber, John Cena, Shah Rukh Khan, Priyanka Chopra, Nick Jonas, and more who attended the Ambani wedding. He has recreated the same moments but in a funny manner, taking his fans and followers on a laughter ride.

About Ronit

20-year-old Ronit hails from Delhi. He completed his schooling at Manav Sthali School and is currently completing his graduation. He balances his education and content creation simultaneously. At the young age of 16, Ronit started creating content. In his free time, Ronit enjoys drawing and painting, often sharing his artwork on his social media feed. He is a huge fan of Ashish Chanchalani and aspires to create his own vines, scripts, and characters for online content. In his Instagram bio, he humorously describes himself as “The boy in a wig.”

His Rise to Fame  

Ronit Ashra rose to fame with his TikTok videos, where he expertly mimicked various actresses, capturing their expressions and lip-syncing to original audio clips. As he began sharing his content on both TikTok and Instagram, his popularity soared. Among his list of viral content, videos impersonating Bollywood stars Ananya Panday and Sara Ali Khan are quite popular. Additionally, his parody of the Indian daily soap character Kokilaben received widespread acclaim and entertained many. This particular video, based on an original edit by Yashraj Mukhate, was highly appreciated by Mukhate himself, further boosting Ronit’s recognition and success.

Ronit Ashra hit fame when his mimicry of Ananya Pandey became a hit on the internet and eventually, it caught Ananya’s attention. She replied to the video by reposting it on her story and said “Doing me better than me”.

His social media fandom

With 1.2 million followers, Ronit Ashra’s talent for mimicry and his engaging content have made him a beloved figure on social media. His videos continue to entertain his fans and followers.

His achievements

Ronit’s success in the realm of social media has garnered him multiple accolades, most notably the Social Media Icon Award at the 2019 International Iconic Awards. His achievements have also been highlighted in prestigious media outlets, including The Indian Express and The Times of India.

Keep reading The Reelstars to discover more in the influencer-verse!

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Entertainment

AI Creator Sahid SK Creates Anant and Radhika’s ‘Middle-class’ Wedding

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The wedding of Anant Ambani and Radhika Merchant has kept social media abuzz for he last few months. Besides, igniting a wave of excitement and curiosity across various platforms. Adding to the allure, digital creator Sahid SK, famed for his AI-enhanced Photoshop artistry. Similarly, has unveiled a captivating reimagining of the event, portraying the lavish Ambani wedding as a modest and middle-class celebration.

Using the power of AI, Sahid has added his unique twist to the event. The artist reimagined the Ambani wedding as a middle-class family affair. Furthermore, drawing inspiration from scenes in the Shahid Kapoor and Amrita Rao starrer film Vivah.

Anant Ambani & Radhika Merchant wedding in a middle-class setup

In the first image, Anant and Radhika sit together in the mandap, dressed in traditional wedding attire without any expensive jewellery, diamonds, or designer sherwani and lehenga. The second picture shows Radhika in a yellow saree, walking down the staircase with her sister-in-law Isha Ambani, who is simply dressed in a blue salwar with neatly braided hair.

The third and fourth images feature Radhika in a green suit, talking on the phone. However, while Anant poses casually in a plain suit. In another picture, Mukesh Ambani and his family are seen doing household chores. Moreover, with Mukesh preparing a bed in a modest home, a stark contrast to the opulence of Antilla.

The highlight of the AI-generated photo album is Radhika offering jal (water) to Anant resembling a scene from the film Vivah where Amrita Rao’s character offers water saying “jal lijiye” to Shahid Kapoor.

Anant Ambani and Radhika Merchant tied the knot on July 12, with their three-day wedding celebrations concluding on July 15. The grand event was attended by numerous celebrities, world leaders, politicians, and social media influencers.

About Sahid SK

Sahid SK is an Kolkata-based AI creator known for his content related to technology, artificial intelligence, and related fields. His work often involves making complex AI concepts accessible to a broader audience through various forms of content such as videos, tutorials, articles, and social media posts. His contributions may include explaining AI algorithms, showcasing AI applications, and providing insights into the future of AI technology. He might also engage in discussions about ethical considerations, advancements in the field, and the impact of AI on different industries.

Recently, Sahid SK joined Megalodon as a co-founder. Sahid will be integral in shaping the company’s vision and strategic direction. Besides, focusing on integrating advanced AI tools and enhancing digital experiences.

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Satisfy Your K-Drama Cravings in July 2024 with These New Releases

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Ah, the bittersweet bliss of finishing a K-drama. The satisfaction of a story well-told lingers, but a void opens up – what show will fill the next binge-watching obsession? Fear not, fellow K-drama enthusiasts, for July 2024 brings a fresh wave of excitement! This month promises a smorgasbord of genres, from heart-stopping revenge to monstrous mayhem. However, ensuring there’s a perfect drama to ignite your next K-drama adventure. So, grab your favorite snacks, settle into your cozy corner. Furthermore, prepare to be swept away by these great new releases!

July 2024 New Releases in K-Dramas:

For the Lovers of Romance and Revenge:

  • Red Swan (Disney+ Hotstar): Dive into a world of opulent lifestyles and scandalous secrets. This drama follows a top female golfer who seeks vengeance after her life unravels due to her husband’s betrayal. A mysterious bodyguard becomes her unlikely ally, and as they work together. Besides, a simmering romance unfolds amidst the tangled web of family drama. Starring the ever-charming Kim Ha Neul and the iconic Rain. Red Swan promises a thrilling blend of romance, revenge, and high-stakes intrigue.

For the Office Warriors:

  • The Auditors: Buckle up for a thrilling ride into the world of corporate espionage. “The Auditors” pits a seasoned, stoic audit team leader against a passionate rookie with a heart of gold. Witness the clash of personalities and ideologies as they navigate the treacherous waters of corporate corruption. Starring Shin Ha Kyun and Lee Jung Ha, this drama is perfect for those who enjoy sharp wit. Besides, complex characters, and the thrill of uncovering hidden truths.

For the Fans of Monstrous Mayhem:

  • Sweet Home 3 (Netflix): Get ready for the epic conclusion of the popular monster apocalypse series, Sweet Home! Song Kang (*eeeeee!*) returns after his military service to reprise his role as Cha Hyun-su. Similarly, a young man battling his inner demons – literally. With monstrous beings wreaking havoc and humanity on the brink of extinction. Besides, Hyun-su and the remaining survivors must fight for survival in this heart-stopping finale. This season also marks the welcome return of Lee Do-hyun, making it an essential watch for fans of the series. However, those who crave high-octane monster action.
  • Good Partner (Viki): Sharpen your pencils and prepare for a courtroom showdown! “Good Partner” throws two contrasting lawyers into the legal ring. A feisty veteran attorney with a knack for dismantling marriages meets her match in a dedicated but inexperienced newbie. This clash of styles promises a delightful blend of legal battles. However, witty banter, and perhaps even a touch of unexpected camaraderie. Starring Jang Na Ra and Nam Ji Hyun, this drama is a must-watch for those who enjoy legal dramas with a dash of humor.

For the Thrill Seekers:

  • Tarot: Feeling brave? “Tarot” is an anthology series that will send chills down your spine. Each episode focuses on a different character who receives a cursed tarot card. However, leading them down a path of twisted fate. Brace yourself for a chilling exploration of the supernatural as seven individuals grapple. Moreover, with their destinies in this horror thriller masterpiece. Starring Cho Yeo Jeong and Park Ha Sun, “Tarot” promises a unique and unsettling viewing experience. Recognize this YouTuber-turned-actor from another popular reality show? (It’s Dex!)

So, mark your calendars, K-Drama enthusiasts! July 2024 promises to be a month filled with unforgettable characters, gripping storylines, and endless entertainment. Moreover, with this diverse selection of new releases, there’s a perfect pick for every mood and preference. Happy watching!

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