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Zomato’s Pay-Day Party Gets a Financial Twist with Sharan Hegde

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Food delivery giant Zomato is shaking things up for their “Pay-Day Party” campaign with a surprising influencer choice: Sharan Hegde, a popular personal finance guru known as “@financewithsharan.”

Top Secret Investment Strategies (or Are They?)

The campaign revolves around two key ads featuring Hegde. The first, titled “Top 1% Mindset,” throws a curveball. Instead of the usual focus on mutual funds and SIPs, Hegde, in a podcast-like setting, unveils the “secret” investment strategy of the wealthy: investing in relationships. He encourages viewers to celebrate paydays with friends, subtly plugging Zomato’s special offers as the perfect way to do so. The ad cleverly plays on the “1%” reference, suggesting that financial success goes beyond just traditional financial instruments.

Beyond the Balance Sheet: Treating Yourself

The second ad takes a more lighthearted approach. Here, Hegde ditches the charts and graphs and unveils a different kind of “portfolio” – a celebration of indulging in good food at the start of the month. This resonates with the audience, reminding them to treat themselves after a hard month’s work.

Why Sharan Hegde? A Strategic Choice

Zomato’s decision to partner with Hegde is a strategic one. He boasts a massive following of 2.8 million YouTube subscribers and 2.5 million Instagram followers. Further, his exclusive platform, “The 1% Club,” caters to a financially savvy audience. This campaign cleverly taps into that audience, subtly suggesting that celebrating with friends is an investment in happiness, complementing their existing financial strategies.

Following a Trend of Influencer Marketing

Zomato is no stranger to influencer partnerships. Last year, they collaborated with comedian Samay Raina and actress Sahiba Bali, and also partnered with popular YouTuber Mumbiker Nikhil. This latest campaign, timed perfectly for payday week, demonstrates Zomato’s understanding of the power of influencer marketing and their ability to connect with audiences in unique ways.

So, will Zomato’s gamble on Sharan Hegde pay off? Only time will tell, but their unconventional approach is certainly grabbing attention and sparking conversations about how to celebrate those hard-earned paychecks. Whether viewers choose to invest in friends, treat themselves to a good meal, or do both, Zomato is hoping to be a part of the celebration.

Anusuya, a Bengali girl in Bengaluru, is an experienced content specialist with a passion for writing compelling articles & blogs while crafting engaging social media posts & website copy. Currently a content manager, she thrives on being hands-on in the creative process. When not meeting deadlines, she enjoys Pinterest-planning her next trips; to explore new cities and immerse herself in local cultures, especially local food. Is it any wonder she chose a degree in Travel & Tourism?

Finance

Financial Influencers Share Updates on Union Budget 2024

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As Finance Minister Nirmala Sitharaman presents the Union Budget 2024 today. Moreover, everyone is eager to understand its implications for the economy, both broadly and individually. Financial influencers are already sharing their insights and perspectives on the new budget.

Let’s take a look at some key takeaways from Fin-fluencers on Union Budget 2024:

Udayan Adhye’s Pointers

Udayan Adhye highlighted two significant changes to personal income tax introduced in the new budget. He believes these changes are positive. The first change is that individuals with an annual income below INR 7.75 lakhs will not have to pay any tax. The second change involves adjustments to the new tax slabs for different income groups. Previously, a 15% tax was levied on salaries above INR 9 lakhs. Furthermore, but now this 15% rate applies only to income above INR 10 lakhs. However, these changes are applicable only to those under the new tax regime and not the old regime.

Neha Nagar’s Take

Neha Nagar shared a comic video implying that the budget does not offer substantial tax relief for salaried individuals, instead favoring larger business entities. Her lighthearted approach underscores a critical view that the budget might benefit big businesses more than the common salaried employee.

CA Bhagyashree Thakkar’s Insights

CA Bhagyashree Thakkar provided her analysis of the budget. She mentioned that salaried individuals should be pleased with the increase in the standard deduction from INR 50,000 to INR 75,000. However, she also noted that those investing in the stock market or mutual funds for long-term capital gains will now face a 12.5% tax, up from the previous 10%. On the positive side, the exemption on these long-term capital gains. However, has been increased from INR 1 lakh to INR 1.25 lakhs. Additionally, short-term profits from the stock market will now be taxed at 20%, up from the previous 15%.

Himani Chaudhary’s Summary

Himani Chaudhary shared a concise summary of the Union Budget 2024 for the general public. One notable announcement is that the central government will offer students internships in the top 500 companies in India, with a stipend of INR 5,000 per month. They will also get a one-time additional payout of INR 6000. Additionally, she pointed out that gold, silver, copper, steel, mobile phones, and chargers will become cheaper following this budget.

Overall, the Union Budget 2024 has brought a mix of changes affecting various sectors and income groups differently. As more details unfold, individuals and businesses will continue to assess the impact on their financial planning and strategies.

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Indian Crypto Influencers: Who’s Who in the Digital Currency World

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In the rapidly evolving world of cryptocurrency, top crypto influencers educate and empower enthusiastic next generation investors. They simplify the blockchain and digital currency with insights, tips and strategies to built-in a dynamic landscape. Wondering how to navigate the world of crypto? Follow these Indian Crypto Influencers!

Top Indian Crypto Influencers:

Sumit Kapoor @wiseadvicecrypto

Instagram follower: 91.8K

Sumit Kapoor has earned the well-deserved title of Top Asian Crypto Influencer.

Sumit’s journey in the world of cryptocurrencies began in 2017 when this industry was at an early stage, surrounded by mystery and uncertainty. Undeterred by the challenges, he immersed himself in the intricacies of digital currencies, trading on platforms like Bitmex and amassing an impressive trading volume of over 100,000 Bitcoin.

Sumit’s influence is not just confined to India but also globally. His remarkable achievements on the global stage are a testament to his reach and impact in the world of cryptocurrencies. 

Crypto Aman @cryptoamanclub

Instagram Followers: 284K 

Aman has been involved in Bitcoin and Crypto education since 2021. He has improved his video quality and made videos on Altcoins and their profit percentages, Memecoins and their profit totality, crypto portfolios, how to buy land or a car with crypto coins, and much more.

Aman is a fantastic content creator for investors enthusiastic about learning more about cryptocurrency. He is not a financial adviser but a crypto educator.

Aman’s advice is to check market risks before investing in cryptocurrencies. 

Crypto with Bhavesh  @growith.bhavesh

Instagram followers: 35.8K

Bhavesh started his cryptocurrency journey in 2023 and has grown an enormous following by producing great content. His main forte is advising on cryptocurrency trading, earning money without investment, free crypto airdrop signals, and crypto mining bots.

Apart from cryptocurrency, Bhavesh gives the best tips, tricks, and advice for YouTube, blogging, and affiliate marketing. Whether you want to build your brand, grow your audience, or generate more revenue, Bhavesh is here to help you with that as well. 

Neel Kukreti @crypto_jargon

Instagram followers: 21.2K

Neel Kukreti teaches crypto through funny memes that are fun and relatable. He has 3 years of experience in trading stocks and crypto. With a beginner-friendly approach, he has gained a following on YouTube and runs a help and guidance all about crypto.

Neel aims to make the youth and traders self-dependent in trading by educating everyone on starting trading efficiently and effectively. Besides this, he also works as a software developer and an Entrepreneur. He launched his course, ‘Technical Analysis for Trading Crypto and Stocks Beginners’ on Udemy. 

Keyur Rohit @cryptokingkeyur

Instagram followers: 842K

Keyur Rohit, an Analyst and Investor, is listed among India’s Top Crypto Influencers. He graduated from NIT and currently works as a Cyber Security Consultant for a Multinational firm. 

Keyur talks about crypto-related subjects such as Cryptocurrency, Bitcoin, Altcoins, Technology Facts, Technical Analysis, Fundamental Analysis, Crypto News and the latest Crypto updates. 

These were the top cryptocurrency influencers, traders, investors, and, of course, finance educators. If you want to learn more in-depth about cryptocurrency and digital money, follow them to get updated daily!

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Paisa Vaisa: Up Your Personal Finance Game With Anupam Gupta’s Podcast

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Paisa Vaisa: Podcast to Enhance your Personal Finance - The Reelstars

Paisa Vaisa is a finance podcast that will help you navigate money, where to save, how to earn, and what to invest in. It is a leading podcast on personal finance in India and an insightful one that helps to educate you financially. 

Host of Paisa Vaisa – Anupam Gupta 

Host Anupam Gupta is a chartered accountant and author. For two decades, he has worked as an investment research analyst and a thematic research consultant in institutional equities with leading brokerages such as CLSA, HDFC Securities, Barclays, and Ambit Capital. For the last 8 years, Anupam has been hosting “Paisa Vaisa,” a free-to-air personal finance podcast available on all podcasting platforms.

Paisa Vaisa has reached 2 million downloads and won the Best Business Podcast Award at the Asia Podcast Awards in 2019. 

Anupam Gupta has also written 6 books!

  1. Smear Layer E Suas Consequências Em Odontologia 
  2. The Victory Project: Six Steps to Peak Potential
  3. La Couche de Frottis Et Ses Conséquences En Dentisterie
  4. Strato Di Striscio E Le Sue Conseguenze In Odontoiatria
  5. Schmierschicht Und Ihre Folgen in Der Zahnmedizin
  6. The Wisest Owl: The Wisest Owl: Be Your Own Financial Planner is his latest book. 

About Paisa Vaisa:

Paisa Vaisa is India’s leading podcast on personal finance with 1 million+ downloads. Besides, 130+ hours of content and conversations, 150+ guests, and 300+ episodes. Since 2017, Anupam Gupta has interviewed experts across the spectrum of personal finance, covering diverse topics such as mutual funds, stocks, housing, loans, education, crypto, and much more.

Paisa Vaisa has recently introduced a sub-series focusing on valuable insights into businesses and entrepreneurship. It has released 25 episodes based on ‘Banking and Finance’ and 126 episodes interviewing. Besides, people enchanting different aspects of personal finance. 

The podcast discusses how to invest in commercial real estate. Moreover, how to create wealth, how a hotel works, how to choose insurance and more. It also unveils secrets to sustaining wealth across generations, explains the business behind IPL. However, helps listeners understand the art gallery business, to name a few.

You can catch the Paisa Vaisa podcast on YouTube, ‘Paisa Vaisa with Anupam Gupta,’ and on top audio streaming platforms such as Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn and Gaana. Listen to Paisa Vaisa to make smarter financial decisions!

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