Meta Deletes Thousands of Facebook Accounts in India as Crackdown on Copy-Paste Profiles Intensifies

If your feed has been feeling like a never-ending déjà vu loop, you’re not alone, and you’re not imagining it. Meta is carrying out a major cleanup, and the copy-paste crowd is being put on notice. Across Meta’s platforms, fake lookalikes and spam amplifiers are being removed so that real creators can be seen.

According to the company, a massive haul of roughly 10 million profiles that were impersonating well-known creators has already been removed, and around 500,000 spammy Facebook accounts have been hit with enforcement. That’s a lot of noise being dialled down. The idea is that your Feed should be cleaned up, not clogged up, and that the spotlight should be taken off grifters and put back on the people making the stuff you care about.

The annoyance that comes from seeing the same meme or clip repeatedly was acknowledged by Meta. It was said that these repeats are often pushed by impostor pages that recycle other people’s work without permission. When that happens, your scroll is being dulled, and newer creators are being pushed to the sidelines before they even get a shot.

Also Read: Over 23,000 Scam Accounts Removed by Meta in India-Focused Cleanup

The crackdown was reportedly initiated in early 2025. Since then, patterns such as fake engagement rings, uncredited reposts, and monetisation schemes stitched together from viral reuploads have been identified and addressed. Depending on the severity of the behaviour, distribution can be throttled, duplicate posts can be demoted, and access to monetisation programs can be suspended.

Remixing and reacting were not ruled out, as culture is built that way; however, empty reposting was described as a drag on the whole ecosystem. Adding a watermark or chopping clips without providing commentary, creativity, or context was said not to meet the bar for meaningful transformation. So if you’re curating other people’s stuff, real value had better be added.

Behind the scenes, detection systems are being fine-tuned so that duplicates are flagged and originals are pushed to the front. Attribution tools are also being tested; when a copy appears, credit may be redirected back to the original creator. That could mean fewer “Who posted it first?” arguments and more traffic flowing where it belongs.

Because change can be messy, the whole effort is being rolled out gradually. Time is being given to legitimate creators to adjust before stricter enforcement is implemented everywhere. In the meantime, best-practice tips are being shared: create your content, tell genuine stories, avoid overusing hashtags, skip distracting watermarks, and write captions that help people understand what they’re watching.

So, yeah, your feed is being cleaned. With less copycat clutter, more original voices should be able to break through. Keep an eye on what you post (and what you reshare), because originality is what’s being rewarded next.