Meta Launches ‘Content Protection’ to Fight Reels Theft and Protect Original Creators

Meta has introduced a new safety tool called Content Protection to help Facebook Reels creators stop their videos from being stolen or reposted without permission. The feature was announced on November 18, 2025, as part of Meta’s growing effort to remove copycat content and support originality on its platforms. The company said the idea is simple: creators should always have control over their own work. With this update, Meta is giving them a dedicated system to track misuse and take action.

Who Can Use Content Protection?

The new tool is not available to everyone yet. It is currently open only to creators in the Facebook Content Monetisation program who meet Meta’s enhanced rules for integrity and originality.

Creators can check if they’re eligible through:

• Their Facebook Feed
• The Professional Dashboard
• Their profile page

Once eligible, they will find Content Protection under the Professional Dashboard in the Facebook app.

Also Read: Over 23,000 Scam Accounts Removed by Meta in India-Focused Cleanup

How the Tool Works: Scanning and Alerts

After a creator enrols, Facebook automatically scans their reels using the same matching technology that powers Meta’s Rights Manager.

Here’s what happens next:

• The system checks for full or partial matches of their reel across Facebook.
• If a match is detected, the creator receives a notification.
• They can then review the copied reel and decide what action they want to take.

Meta says the goal is to give creators early warning and complete visibility into how their videos are being reused.

Actions Creators Can Take: Track, Block, or Release

Once a copied reel is identified, creators get three choices:

1. Track (default mode)

The matching reel stays visible, but the creator can monitor it.

They can also add an attribution link on eligible matches, which gives the copied reel an “original by” label linking back to their Page or Profile.

2. Block

The copied reel becomes invisible on Facebook.

Meta noted that blocking does not punish the other account—it simply hides the matched content.

3. Release

If the creator decides the reel is fine to stay up, they can release their claim. Creators can also create an allow list to give selected accounts permission to use their content without triggering scans or flags.

Meta added that creators can change their action later at any time.

Why Meta Built Content Protection

Meta says the tool comes from a simple belief: creators deserve protection for their work.

“Your original work is your voice,” the company said in its statement.

In 2024 and 2025, Meta intensified its fight against impersonators and spam. In July, the company removed 10 million profiles pretending to be other influencers and took action on 500,000 accounts involved in spammy behaviour.

By helping creators protect their Reels, Meta hopes to support authentic voices and make it harder for people to steal trending videos and repost them for easy reach.

A Step Towards A Safer Creator Space

With content theft still common across platforms, Meta’s new tool gives creators a more direct way to defend their work. From instant detection to giving them power over what stays online, Content Protection marks an important move in Meta’s ongoing push for originality and transparency.

For creators who rely on Reels for income and reach, this tool adds a long-awaited layer of security in a fast-moving digital world.