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6 Creators From Rajasthan Captivating Gen Z on Social Media



deviya singh | the reelstars

Beyond the breathtaking palaces and vibrant festivals, Rajasthan boasts a burgeoning creative scene. A new generation of social media stars is taking the internet by storm, captivating Gen Z with their unique blend of tradition and modern flair. These Rajasthani influencers aren’t just following trends; they’re redefining fashion, beauty, and self-expression, all while celebrating their rich heritage.

Here are the top creators from Rajasthan that you need to follow:

Hailing from the “Pink City” of Jaipur, Komal Gudan is a force to be reckoned with.  More than just a “fashion blogger,” Komal has established herself as a trusted confidante for young women. Her YouTube channel, “Super Style Tips,” boasts over 3.8 million followers who tune in for insightful beauty tutorials, skincare routines, and honest product reviews. But Komal’s true magic lies in her ability to empower. Through her engaging videos and social media presence, she encourages her audience to embrace self-expression and build confidence through fashion and beauty choices.  Beyond tutorials, Komal shines as a fashion icon on Instagram, showcasing her effortlessly chic ensembles.

Archi Vijayvargia’s infectious enthusiasm and impeccable fashion sense make her a rising star. Based in Ajmer, Archi began her journey as a fashion blogger, keeping her followers updated on the latest trends and sharing glimpses into her fun outings. What truly sets her apart is her ability to seamlessly blend Western and Indian wear. Her vibrant Instagram feed features a diverse range of outfits – from flowy kurtas paired with statement sneakers to chic dresses accessorized with traditional jewelry. Archi effortlessly pulls off any style, inspiring her audience to embrace their individuality and revamp their wardrobes.  Beyond being a style icon, Archi has cleverly leveraged her platform to collaborate with brands like Daniel Wellington and Bioderma. Her authentic content resonates with her audience, fostering a sense of trust and making her endorsements all the more impactful.

Deepika Sharma is more than just a fashion influencer; she’s a triple threat. This Jaipur native has carved a niche for herself as a fashion icon, a fitness enthusiast, and a successful entrepreneur. From sharing workout routines to showcasing her impeccable style, Deepika inspires Gen Z to prioritize self-care and embrace an active lifestyle.  Despite her bustling career, Deepika’s heritage remains at the heart of her fashion choices.  Whether she’s strolling through the streets of Jaipur or Mumbai, her ensembles often feature subtle nods to Rajasthani aesthetics.  This dedication to her heritage extends beyond personal style.  Deepika co-founded the clothing brand ‘Pomcha Jaipur,’ a platform for her to channel her creativity into curated collections that celebrate both tradition and modern trends.

This Jodhpur-based tastemaker isn’t just about runway looks. Nidhee seamlessly blends fashion with food styling, creating a sensory experience for her followers. Her keen eye for detail elevates every outfit, inspiring Gen Z to experiment with accessorizing and embrace bold statements. Model, lifestyle, and fashion influencer Nidhee Chhugani brings a fresh perspective to the fashion scene, especially in her hometown of Jodhpur. Every outfit she wears gets elevated to new heights with her keen eye for detail and her knack for accessorizing, setting trends, and inspiring her audience to try something new. On her Instagram feed, she showcases stylish outfits and culinary delights with artistic flair. Nidhee creates a sensory experience that resonates deeply with her audience, offering a refreshing departure from traditional fashion content with impeccably plated and creatively styled meals.

Deviya is a master of merging classic elegance with modern trends. This influencer goes beyond clothing, incorporating flawless makeup artistry into her style. Each ensemble becomes a work of art, showcasing timeless beauty and a captivating harmony between fashion and makeup. Deviya effortlessly pairs flared outfits with the perfect makeup, creating a harmonious and captivating aesthetic. She sets herself apart as a fashion maven for her ability to curate cohesive and visually stunning looks, whether she’s wearing classic silhouettes or experimenting with contemporary trends. Deviya’s specialty is blending fashion and makeup seamlessly, creating beautiful looks that are both elegant and enchanted.

This rising star from Ajmer has captivated Gen Z with her mesmerizing dance moves and vibrant social media presence. Deepali’s journey from college student to choreographer and influencer is a testament to her infectious energy and artistic spirit. Her creative self-portraits, where dance meets photography and makeup, ignite inspiration and showcase her multifaceted talent.

This is just a taste of the incredible talent emerging from Rajasthan. Stay tuned for the next part, where we’ll meet three more trendsetters who are redefining fashion and self-expression for Gen Z!


Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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