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Yoga Master: Saurabh Bothra Sets Yoga World Record



Yoga Master: Saurabh Bothra Setting Yoga World Record - The Reelstars

On the 10th International Yoga Day, a startup from Nagpur created a world record on June 21, 2024. The co-founder of Habuild, Saurabh Bothra, focuses on consistency in Yoga to create a healthy lifestyle. On International Yoga Day, he set a world record by performing yoga with 5,99,162 people online on YouTube Live.

To promote healthy living and create excitement about performing yoga on International Yoga Day, Saurabh conducted a 21-day free yoga challenge before World Yoga Day.

Saurabh Bothra: A Yogi’s Journey

Saurabh Bothra, an engineer from IIT-BHU, is following his dual passions of Yoga Training and Content Creation through Yoga.

In the world of wellness and creativity, Saurabh has found his sweet spot!

From 2014 to 2020, he traveled across India, teaching Yoga and volunteering in cities like Mumbai, Kanpur, Banaras, Delhi, Pune, and many more.
In these years of yoga training, he has realized the importance of building habits as they directly influence our lives. His love for fitness is at the next level. He is on a mission “To enhance everyone’s well-being by fostering healthy habits.”

He loves creating Yoga and Fitness content on YouTube and sharing his thoughts and expertise on health, fitness, and wellness. Moreover, all to make exploring these topics easier and more enjoyable.

With a decade of experience in Yoga training, his journey led him to his startup, Habuild. Today, they have crossed 1 Million Subscribers on YouTube and 67K followers on Instagram. He considers himself an artist of adaptation. He borrows wisdom from everywhere, learning to bring the best together. Habuild is a beautiful fusion of the best insights he has gathered.

Spreading Yoga Globally

In Habuild, Bothra offers programs such as Yoga Everyday, Ayurvedic Detox, Mindful Journaling, Marma Healing, Her Health Matters. However, Sessions on Women’s Wellness, Kitchen Gardening, and many more.

The aim of providing free yoga for 21 days is to build a habit of working out. Once they know they can be regular in it, a paid subscription will be offered.

This Wellness and Yoga platform also intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received before the day of creating the Yoga Day World Record.

With a joyous attitude, Saurabh told the media, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge. Furthermore, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details. Besides, with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for the 21-day Free Yoga Challenge is #HarGharYoga. However, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!”

Recognized by the World Records Union

In the last year, Habuild has had people from over 92 various countries across the world perform and build a habit of doing Yoga with Habuild in countries like India—1 Tier, 2 Tier, and 3 Tier Cities, North America, Singapore, and the Middle East. This ongoing yoga challenge commenced on June 10, 2024. Moreover, it remains open to all participants, free of cost, until June 30, 2024.

World Records Union adjudicator Richard Stenning recognized Saurabh’s achievement.

Habuild had created a similar record on International Yoga Day in 2023. Furthermore, where their number stood at more than 1.5 lakh.

“On January 12, we celebrated Swami Vivekananda Jayanti. He strongly believed in ‘Charaiveti’ which means ‘keep going’. Hence, we purposely chose this day,” said Saurabh.
The yoga challenge commenced on January 2 and will conclude on January 22. “The conclusion of our 21-day challenge coincides with the country’s celebration of the Ram temple ceremony. To make this occasion more special, we are organizing a meditation session titled ‘Ram Dhyan’ where individuals from all walks of life can come together in unity,” said Saurabh.

Saurabh Bothra, the founder of Habuild, is a change-maker in society. His aim is to promote a healthy lifestyle by practicing Yoga regularly. Building a team full of Yogis is Habuilds goal. There is no funding involved from any investors.

Muskaan Valecha is a newbie journalist who loves to write poetry and explore different genres of content including entertainment, lifestyle, food and more. She is also studying for a law degree.


Why Kavya Karnatac said no to an Ambani wedding collab



Kavya Karnatac said no to an Ambani wedding brand collab - The Reelstars

Kavya Karnatac has been creating interesting content around Indian geography and culture for a while now, and the highlight of her social media career has been the National Creator award that she was honoured with earlier this year. The creator acknowledges that she charges around Rs 3 lakh per brand collab, and has explained why in detail in a LinkedIn post. Last week, however, she posted a detailed account of why she turned down a Rs 3.6 lakh deal that was part of ‘Ambani’s PR activation’.

Kavya says she usually does 6 branded pieces out of 30 pieces of original content she puts out every month. She says that she was approached to ‘discuss how Ambani’s wedding would boost the Indian economy’. The offer far exceeded her usual rate of around Rs 3 lakh, and the creator’s parents too urged her to accept it. However, Kavya Karnatac, who boasts 1.6 million Instagram followers and 700K YouTube subscribers, declined the lucrative offer. Her reasons?

‘I said no to the Ambani wedding’

She didn’t want to be part of an ‘overwhelming crowd promoting the same narrative’ (if you have been bombarded with Ambani wedding content this past week, you now know where most of it was coming from). She says she didn’t want to dilute her own brand’s uniqueness. Quite rightly, Kavya pointed out that audiences can discern between paid and organic content, and she wanted to retain her audience’s trust in her. A Tata Institute of Social Sciences alumnus, Kavya says she believes in strong ethics, and the Ambani wedding that conformed to all conventions of caste, class, gender and religion, would have been misleading to her followers who admire her values.

Kavya Karnatac – a creator who lives by her ethics

In her post, Kavya Karnatac has admitted that saying no to such deals can be challenging and that she could do so because she is at a stage in her career that allows her to make such choices. In the earlier post where she explains her charges for brand collabs, Kavya said she has a team of 10 persons she has to maintain, and that she charges a premium for her content to maintain value in the creative industry, and to enable young creators to make a living out of it. Apart from brands like The Coca Cola company, ITC and Google, Kavya acknowledges that she has done collabs for Vantara, the Ambani venture in Gujarat. She however said she did so since the project aligned with her values.

Do you think we will get to see Kavya Karnatac being approached for any venture that’s promoted by the Ambanis henceforth? Or do you feel Kavya will now emerge as a beacon for young creators who can sift the grain from the chaff while accepting brand collabs? Kavya may have taken a hit in short term gain and made a foe of the most powerful Indian family in the bargain, but the number of plaudits and encouraging words she has evoked on her LinkedIn post ensure that Brand Kavya has established itself a notch firmer with this resolve.

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Finding Your Niche: The Secret Sauce to Content Creation Success



saloni mehta vegan baker - the reelstars

In the vast ocean of content creators, standing out can feel like finding a needle in a haystack. But fear not! Your unique voice and perspective are the keys to unlocking your niche. But what exactly is a niche, and how do you discover yours? Let’s dive in and discover how to find your place in the digital world.

What is a Niche?

A niche is essentially your specialized corner of the internet. It’s a specific topic, interest, or demographic that you focus on with your content. For example, instead of being a general “food” creator, you could specialize in vegan baking, or instead of a broad “fitness” influencer, you could focus on yoga for seniors.

But, you make wonder, why bother with a niche? Why can’t you do it all? Won’t it allow you to find a bigger audience? Here’s why:

Why Bother with a Niche?

Find Your People: When you focus on a specific area, you attract people who are really into it. Imagine having a dedicated fanbase who can’t get enough of your content!

Take Saloni Mehta, for instance. This baker found her niche in vegan and eggless baking. Her audience knows precisely what they’re following her for and don’t have to scour her entire feed for a vegan recipe. Narrowing down her niche (and obviously, posting some great recipes) has allowed her to grow to 404K followers!

Become an Expert: The more you dive into your niche, the more you’ll know. People love experts. They trust you, they share your content, and boom, you’ve got a loyal following.

Less Competition: Sure, there are people in every niche, but it’s usually less crowded than the general market. You’ve got a better chance to shine.

So, How Do You Find Your Niche?

Start with what you love. What gets you excited? Is there an audience for your passion? What are people searching for? Who are you trying to reach? Understanding your audience is key. And finally, experiment! Don’t be afraid to try different things. Your niche might evolve. The more you try (and even fail), the closer you are to finding what you’re good at.

Here Are Some Tips For Developing Your Niche:

  • Be Specific: The more specific your niche, the better.
  • Find Your Angle: What unique perspective can you offer?
  • Build a Community: Engage with your audience and foster a sense of belonging.
  • Consistency is Key: Regular posting keeps your audience engaged.
  • Adapt and Evolve: The content landscape changes. Be ready to adjust your niche if needed.

Remember, Authenticity is Key

Your genuine passion and personality will shine through in your content. Be yourself, and your audience will connect with you on a deeper level.

Finding your niche is not about being perfect; it’s about being authentic and consistent. Embrace the journey, and don’t be afraid to take risks. With dedication and perseverance, you’ll create content that resonates with your audience and builds a thriving community.

Do you have a specific niche in mind? Do a little bit of brainstorming and find the perfect niche for your content creation journey! The most important part is to just get started!

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Influencer Aanvi Kamdar Dies While Shooting A Reel On Trip



Aanvi Kamdar | The Reelstars

In a heartbreaking turn of events, Aanvi Kamdar, a 26-year-old Instagram influencer, @theglocaljourney, renowned for her adventurous spirit and captivating content, met with a tragic accident while documenting the scenic beauty of Kumbhe waterfall near Maharashtra’s Raigad district. Aanvi, known for her passionate exploration of monsoon destinations and quirky social media posts, fell into a deep gorge during an outing with friends on July 16, 2024

A report published in the Scoope News mentioned that the local authorities swiftly mobilized a rescue effort, with teams from the Coast Guard, Kolad rescue unit, and Maharashtra State Electricity Board joining forces to retrieve her from the challenging terrain. Despite their valiant efforts, Aanvi succumbed to her injuries upon reaching Managaon sub-district hospital.

A video shared by Vadalwara LIVE on YouTube mentioned the same.

Also Read: Remembering 16-Year-Old Queer Artist Pranshu  

The incident has sparked an outpouring of condolences from the influencer community and beyond, highlighting the risks inherent in capturing nature’s beauty. Officials, including the Tehsildar and Managaon police inspector, have issued a plea for responsible tourism, emphasizing the need for safety precautions when exploring the picturesque Sahyadri ranges.

Aanvi Kamdar’s untimely demise serves as a poignant reminder of the dedication influencers bring to their craft and the unforeseen dangers they sometimes face in pursuit of sharing their passions with the world. Her legacy as a spirited adventurer and storyteller will undoubtedly endure through the memories she shared with her followers.

The Reelstars offers condolences to her family and friends. Rest in Peace, Aanvi.

Also Read: Cycling From Ottapalam To Kenya, Meet Arunima IP

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