The creator-turned-actor has just stepped into Instagram’s microdrama space with Likhe Jo Khat Tujhe, appeared at FICCI FRAMES 2026 to discuss Reels, fandom and AI, and is also attached to a large-scale Netflix adventure series alongside Vijay Varma, Richa Chadha and Rahul Bhat. Individually, these projects cover very different parts of entertainment. Together, they show how Kusha is increasingly moving between creator-led content, scripted storytelling and mainstream streaming. And there is more coming.
Kusha Kapila’s Instagram Just Became A Fiction Platform
Kusha has made her microdrama debut with Likhe Jo Khat Tujhe, a 14-episode series released on her Instagram.
The series pairs her with veteran actor Sheeba Chadha and follows an unexpected pen-pal relationship between two women dealing with heartbreak, grief and major changes in their lives. Kusha plays Anisha, a Mumbai-based woman recovering from a broken relationship, while Sheeba plays Charu, a widow living in Lucknow.
The story begins when a letter intended for one person accidentally reaches another woman living at the same address. What starts as a mistake develops into an emotional connection between the two women.
Created and written by Namrata Wadhwani and directed by Raashi Priya Nahata, the series marks Kusha’s first long-form Instagram fiction project.
That detail is significant.
Instead of waiting for a television channel or streaming service to distribute the series, Kusha is using her own Instagram presence as the destination for an original scripted show.
It is also a format that sits somewhere between conventional OTT storytelling and social media content — short episodes, vertical viewing and an audience that already knows the person appearing on screen.
And Then There Is A Netflix Treasure Hunt
Kusha’s Instagram series is only one part of what’s coming up.
She is also part of an ambitious, yet-untitled Netflix India series directed by Soumendra Padhi, the filmmaker behind Jamtara – Sabka Number Ayega.
The reported series will follow a contemporary treasure-hunt adventure format. It will combine puzzles, mysteries, ancient secrets and large-scale adventure, inspired by Indiana Jones.
Vijay Varma plays the central treasure hunter, while Richa Chadha is set to play a police officer. Rahul Bhat also leads the cast, with Kusha Kapila and Ankita Lokhande among the ensemble.
The series has already wrapped filming and is currently in post-production, with a mid-2027 release being targeted, according to reporting from What’s on Netflix.
For Kusha, this is another step away from the short-form world where she first built her audience.
She has already appeared in Netflix projects including Masaba Masaba, Plan A Plan B and Maamla Legal Hai. The new adventure series takes her into a very different genre, built around mystery, action and a much larger-scale production.
She Is Also Thinking About What Happens To Creators Next
While these scripted projects show where Kusha is going as an actor, her recent FICCI FRAMES appearance showed that she is still deeply connected to the creator economy.
At FICCI FRAMES 2026, Kusha sat down with Meta India vice-president Arun Srinivas for a conversation around Reels, discovery, fandom and AI.
One of the key discussions was about whether follower count still determines who gets discovered on Instagram.
Srinivas pointed to the changing recommendation system and said creators with 20,000–30,000 followers can sometimes generate millions of views.
His point was that a large follower base is no longer necessarily required for content to travel. Engagement and the ability of a piece of content to connect with the right audience can now play a major role in discovery.
Kusha also spoke about creators outside India’s major metros finding audiences without having to follow established formats.
She pointed to creators from smaller cities and people documenting their everyday lives, arguing that discovery on social platforms is becoming less dependent on traditional gatekeepers.
Kusha Wants To Know How The Algorithm Works Too
The conversation also revealed something familiar to almost every creator: even Kusha still studies Instagram’s algorithm. She openly asked Srinivas for the algorithm’s “secret”. She also asked how creators can understand what makes content travel. His advice was straightforward: track analytics and insights. He also suggested understanding how audiences respond to content. Kusha discussed using AI for translation and content work. Srinivas discussed AI’s broader possibilities for creators and small businesses.
The conversation placed Kusha in an interesting position. She was not simply discussing Instagram as someone who creates Reels. She was talking about the platform as part of a much larger entertainment ecosystem.
From Reels To Running A Brand
Kusha’s creator journey has also expanded into business.
During the FICCI conversation, she discussed Underneat, her shapewear brand, and how content around questions such as “What Are You Wearing Under?” generated strong engagement among her audience.
She said she began noticing how much audience behaviour could translate into business interest, including people clicking through to brands and products featured in her content.
That creator-to-business transition is now becoming an important part of Kusha’s public career.
She is not operating only as someone who appears in front of a camera. She is simultaneously working across entertainment, social platforms and a consumer brand.
So, What Is Kusha Kapila Up To?
Quite a lot.
She has just entered the microdrama space with Likhe Jo Khat Tujhe, putting a scripted series directly on her Instagram.
She is attached to a large-scale Netflix treasure-hunt series with Vijay Varma, Richa Chadha, Rahul Bhat and Ankita Lokhande, which is currently in post-production.
And she is continuing to participate in conversations about how creators are being discovered, how fandom is changing and how AI could reshape content creation.
The interesting part is that none of these moves requires Kusha to leave her creator identity behind.
Instead, she appears to be taking that audience and experience into different formats, from a Reel to an Instagram fiction series, from an Instagram audience to a Netflix production, and from creator content to a business.
Her next phase, it seems, is less about choosing between being a creator or an actor and more about operating across both worlds.
And with a Netflix treasure hunt waiting for 2027, there is still another chapter of that transition to watch.