What if you could find your favourite creators’ favourite things all under one roof?
Smriti and Shikhar have just launched Rippl, an app designed to bring all your recommendations into one place. Simply log in, give it a few moments, and you’ll have your own custom “Rippl,” fully personalized to you. From your current read to your last café and breakup playlist, everything in one seamless feed.
On April 27, 2026, founders Smriti Dubey and Shikhar Vaidya officially launched their new app, Rippl, at an event in Juhu, Mumbai. Notably, the launch was exclusively covered by TheReelStars.
Who are the founders of Rippl?
At the heart of Rippl are Smriti Dubey and Shikhar Vaidya, a young founder duo. They are building within a tech-driven ecosystem aimed at empowering content creators and designers.
Over time, they’ve not just built projects, but a community and a brand shaped through experimentation, setbacks, and steady growth. Rippl is their latest venture, built on everything they’ve learned about how we discover and trust recommendations today.
What is Rippl?
Rippl is designed to bring all your personal recommendations into one seamless space. For example, it can include the last product you shopped for, the book you’re currently reading, or moments from your latest vacation. The app curates the many fragments of your digital life into a single, easy-to-access feed.
At its core, Rippl acts as a central hub for everything you would typically save, share, or discover across platforms like Instagram. Furthermore, Rippl replaces scattered bookmarks and screenshots with a cohesive stream. This makes it easier to revisit and share what resonates with you.
How is Rippl set to change the creator space?
Rippl solves a simple but real problem: you don’t have to scroll endlessly to find a recommendation again. Everything you like or suggest lives in one place.
More importantly, it shifts the focus from creating to curating. Skip the long-form content and polished reels, just share what you love and let Rippl handle the rest.
For creators, this means less pressure to produce and more freedom to share authentically. Moreover, Rippl prioritizes taste over effort, allowing anyone to be a curator rather than just a creator.
In a digital world where recommendations are everywhere but rarely organised, Rippl feels like a timely shift. It doesn’t try to replace content, it simply rethinks how we collect and share what we genuinely like. This means it turns everyday users into curators, making sharing recommendations effortless and authentic. As a result, this app could reshape influence by focusing less on creating more and more on sharing better.