Social media is often criticised for promoting trends that disappear overnight, but it can also be a powerful tool for sparking awareness and encouraging positive change. This World Environment Day, we’re spotlighting five creators who are using their platforms to start conversations, share ideas, and inspire people to think differently about the world around them. From everyday habits to larger community initiatives, their content shows how digital platforms can help turn awareness into action.
1. Mridula Joshi – 12.3 k Followers
Sustainability can often feel overwhelming, but Ullisu is making it easier for everyday people to adopt eco-friendly habits. The platform focuses on sustainable living, conscious consumption, and connecting people with low-waste alternatives. Whether it’s discovering eco-friendly products, reducing waste, or learning how to make greener choices, Ullisu shows that sustainability doesn’t have to be complicated.
Beyond digital awareness, Mridula also actively promotes change on the ground through its Zero Waste Initiative, organising clean-up and waste-management drives across multiple cities. By bringing communities together to reduce waste and encourage responsible disposal practices, the initiative turns environmental action into something people can participate in directly, proving that small collective efforts can create a meaningful impact.
2. Ridhima Pandey – 9.3k Followers
At just 18 years old, Ridhima Pandey has already become one of India’s most recognised young climate voices. She has been advocating for climate action since childhood and gained global attention after taking legal action against the Indian government over climate inaction. She later joined international youth activists in calling for stronger climate commitments and greater accountability from world leaders.
What makes Ridhima’s journey remarkable is not just her age but the scale of her impact. While most teenagers are still figuring out their path, she has represented youth voices on global platforms and become a powerful advocate for climate justice. Today, she continues to use her platform to speak about environmental protection, sustainability, and the future that younger generations will inherit.
3. Meenakshi Sharma – 16.2k Followers
Why throw something away when it can become something beautiful? Through her work as @upcycling.artist, Meenakshi Sharma transforms discarded materials into functional, artistic, and decorative pieces that give waste a second life. From old household items and packaging materials to everyday objects that would otherwise end up in landfills, her creations showcase how creativity and sustainability can go hand in hand.
Beyond simply sharing DIY projects, Meenakshi uses her platform to educate people about conscious consumption and the importance of reducing waste at the source. Her content encourages followers to rethink what they throw away and explore simple ways to reuse, repurpose, and upcycle items already available at home. Through her handmade creations and workshops, she demonstrates that sustainability doesn’t always require buying something new; sometimes it starts with looking at what you already have differently. Her work serves as a reminder that environmental action can be both practical and creative.
4. Pradeep Sangwan – 30.3 k Followers
If you’ve ever seen mountains covered in litter after tourist seasons, you’ll understand why Pradeep Sangwan’s work matters. Through his Heal Himalayas initiative, he has spent years organising clean-up drives across the Himalayas, removing waste from trekking routes and educating travellers about responsible tourism. His content combines adventure with environmental action, showing that preserving nature requires participation, not just appreciation.
Over the years, his mission has grown into a movement that has inspired thousands of volunteers to take part in clean-up efforts and become more mindful travellers. Through powerful before-and-after visuals and on-ground initiatives, Pradeep continues to raise awareness about the impact of waste on fragile mountain ecosystems while encouraging people to take responsibility for the places they visit.
5. Ripu Damaan Bevlii – 32.9k Followers
Running while picking up litter may sound simple, but that’s exactly what makes plogging so effective. Known as the Plogman of India, he uses his platform to encourage people to clean their surroundings while walking, jogging, or exercising. His mission highlights how small, consistent actions can collectively make a significant difference in tackling everyday waste and promoting cleaner public spaces.
Through community-driven plogging drives and awareness campaigns, he has inspired people across cities to turn their daily fitness routines into opportunities for environmental action. His content serves as a reminder that creating cleaner neighbourhoods doesn’t always require large-scale initiatives; sometimes, it starts with simply picking up a piece of litter and encouraging others to do the same.
Why These Creators Matter
Environmental action isn’t limited to scientists, policymakers, or activists standing at podiums. These creators are using social media to inspire behavioural change, educate communities, and prove that sustainability can be integrated into everyday life. This World Environment Day, they’re worth adding to your feed.