JioHotstar Taps Indian Influencers to Make Wimbledon a Viral Lifestyle Moment for Indian Netizens

Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at INR 3,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans. JioHotstar officially teamed up with Indian influencers to bring a fresh, relatable edge to the 2025 Wimbledon Championship.

Influencers Amplify Wimbledon

By collaborating with popular creators, they made the tournament feel more fun and relatable for younger audiences. Campaigns like these are great for growing other sports,” says Charu Malhotra, co-founder & managing director, Primus Partners.

Adds Rachna Bhola, vice-president, marketing, Prag India. “By blending tennis with aspirational travel, sports tourism, and storytelling, JioHotstar has transformed Wimbledon into an experience for Indian audiences.

Yukta’s Real Achievement

One specific creator who made her way to this global spotlight is Yukta. Known for her fresh humour, creativity, and super relatable reels, she adds a quirky charm to the campaign that instantly stands out. Whether it’s viral trends or everyday comedy, Yukta’s content feels real, funny, and completely her own, never forced.

Yuktha’s Instagram profile is filled with offbeat takes, unexpected humour, and that rare ability to spot gold in the ordinary. Starting from zero, she built a loyal fan base purely on talent, and now, she’s travelled on a fully sponsored luxury trip to Wimbledon, a true milestone for Indian creators.

Her presence in the campaign not only brought light-heartedness and relatability, but also showcased how far homegrown creators have come in turning content into career-changing opportunities.

As if Wimbledon wasn’t big enough, Yukta scored a second major win by officially collaborating with Samsung for the Galaxy Unpacked 2025 event. The global tech showcase, known for unveiling Samsung’s latest innovations in smartphones and wearables, became a content hotspot and Yukta was right there, front and centre. From sneak peeks to stylish updates, her digital presence at the Unpacked stage added a fun, youthful lens to a globally watched tech moment. It’s not every day that an Indian creator gets to represent at both a prestigious sports tournament and a high-profile tech launch, but Yukta did it, and how!

With this bold influencer-led move, JioHotstar isn’t just streaming Wimbledon—it’s shaping how India experiences it.

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