In the race for views, many creators focus on cracking the algorithm. But according to YouTube, the real challenge isn’t getting someone to watch a Short,...
How Did Chupa Chups Turn Its Iconic Lollipop Into A Creator Marketing Tool? Chupa Chups has introduced a working microphone designed like its signature lollipop, transforming...
India’s creator economy is no longer centred around Mumbai, Delhi or Bengaluru. A new report from the Indian School of Business (ISB) and creator network HashFame...
Why Has Meta Partnered with RJ Kisna? With online scams becoming increasingly common, Meta has partnered with popular radio personality RJ Kisna to launch a WhatsApp...
What Happens In The Campaign Film? Instead of a traditional product launch, Fraganote created a fictional storyline. The campaign, titled “Fraganote Collaborates With Dolly Chaiwala,” brings...
India’s creator economy has reached another milestone. This time, it is entering the classroom. The Mudra Institute of Communications, Ahmedabad (MICA) has launched a dedicated Content...
Michelin-starred chef Vikas Khanna is expanding his entrepreneurial footprint beyond restaurants. Through Bungalow Hospitality Investments, the investment platform he co-founded with restaurateur Jimmy Rizvi, Khanna has...
