Amazon is giving Indian creators more ways to earn from their content. Announced on October 19, 2026, the expansion allows eligible creators to tag Amazon products...
India’s creator economy is moving beyond individual influencers and viral videos to build professionally run media businesses, with creators increasingly working as directors, producers and entrepreneurs,...
Brands Shift Focus to Trust, Conversions and Measurable Growth The Indian Influencer Governing Council (IIGC), in its Industry Discussion Report based on inputs from over 100...
Social media influencers may soon face a different set of expectations when promoting financial brands. The Securities and Exchange Board of India (SEBI) has introduced a...
For nearly a decade, Indrajit Lahiri has been building Foodka around an idea that goes beyond restaurant reviews and food videos: every dish has a story...
Rakhi Sawant is known for her dramatic appearances, unexpected outfits and viral moments. Now, CRED is using those very qualities to explain a serious financial issue:...
Mumbai is taking another shot at cleaning up its streets and this time, the focus is not just on aesthetics. Mayor Ritu Tawde has proposed a...
