Creator-led content has emerged as one of the biggest drivers of movie promotions in India, with spending crossing Rs 250 crore in 2025, according to a...
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with...
A report has exposed a significant issue in India’s influencer scene, more than two-thirds of the country’s top influencers violate disclosure rules set by the Central...
Qoruz is a growing creator intelligence and influencer collaboration platform based in India. It has received fresh funding from The Chennai Angels as part of its...
India’s creator economy is witnessing a fresh and powerful shift. A new generation of entrepreneurs is emerging, not from B-schools or boardrooms, but from YouTube channels,...
Meta has officially announced that its app Threads, a rival to X, will start showing video ads in India and globally. The move is part of...
Every year, GLAAD (Gay & Lesbian Alliance Against Defamation), a global LGBTQ media advocacy organisation, releases the Social Media Safety Index (SMSI) to evaluate how safe...
Amazon India has unveiled the Elevate Program as part of its broader influencer strategy. This program was introduced to strengthen Amazon’s creator economy by providing handpicked...
In a strategic move to reshape the influencer marketing space, JioStar has unveiled its latest initiative: JioStarverse, a platform powered by Qoruz built to help brands...
India is witnessing a digital revolution. Millions chase fame and money through platforms like YouTube, Instagram, Moj, and ShareChat. A detailed Boston Consulting Group (BCG) report,...
