Myntra and Underneat brought fashion, creators and entertainment together at their festive event, ‘ZYADA: Baddies & Bling’, held in Mumbai on October 28, 2026. The event...
Influencer marketing in the Banking, Financial Services and Insurance (BFSI) sector comes with a unique challenge. Brands like Bajaj Finance are finding that while campaigns can...
Wipro Consumer Care has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), to manage social media and influencer marketing for nine of its...
For years, Instagram has taught creators to capture attention in seconds. A strong hook, a trending audio, a quick edit, and you’re competing for someone’s next...
Creator and actor Raghav Sharma has brought the charm of early 2000s romantic comedies to Instagram with his new series, Deal With It. Now streaming on...
A stand-up comic appears alongside a skincare educator; a daily vlogger shares the spotlight with a sustainability voice. This year’s InfluenceX awards by exhibit social 2026...
Remember F.I.R.? Chandramukhi Chautala, her quirky team and all the madness that unfolded inside a police station? Well, imagine that same chaotic energy, but replace the...
Who is Prachi Patil? Prachi Patil, popularly known as @fearlessonwheels on Instagram, is an Indian content creator, national skating athlete, biker and travel enthusiast. Her content...
Today, millions recognise Saurabh Pandey, better known as @saurabhinsync, for his hilarious characters, unapologetic personality and comedy rooted in everyday Indian life. But there was a...
Halloween 2026 wasn’t just about spooky costumes and dramatic makeup. It was about recreating iconic moments and revisiting beloved Bollywood characters. Moreover, it was about giving...
