Across India, content creators are stepping into the consumer business space with brands spanning sarees, perfumes, fashion and furniture. Instead of relying entirely on paid partnerships,...
Social media influencer Uorfi Javed has accused her housing society committee of targeting her with a new restriction that allegedly prevents her from filming content inside...
Halloween is the perfect excuse to experiment with makeup that goes beyond everyday glam. This year, beauty creators are showing how a few clever techniques, unexpected...
Yashoda Lodhi, popularly known as English with Dehati Madam, is building an educational creator brand by making spoken English accessible to people who often struggle with...
The Department of Information & Public Relations, through Chhattisgarh Samvad, partnered with India Impact Drive (IID), a creator-led storytelling IP for governments, to take 11 creators...
The Power Creator Awards 2026 brought together Bollywood personalities, digital creators, athletes and storytellers in Mumbai on October 23. Hosted by actor Aparshakti Khurana, the ceremony...
Indian models are turning everyday scenes from their hometowns into fashion moments with a new Instagram trend. Called the “hometown vs runway” trend, these Reels contrast...
Myntra is investing heavily to attract shoppers, but its latest financial results show a shift from profit to loss despite growing advertising revenue. According to a...
India’s gaming industry is growing, but can creating games become a sustainable career? A new report on Roblox’s creator economy explores how Indian developers and digital...
A song goes viral on Instagram Reels. Thousands of creators use it, millions watch their videos, and the track becomes impossible to escape. But while the...
