Why did Kunal Kamra attend the Jantar Mantar protest? Comedian Kunal Kamra appeared at a protest organised by the Cockroach Party (CJP) at Jantar Mantar in...
How Did Chupa Chups Turn Its Iconic Lollipop Into A Creator Marketing Tool? Chupa Chups has introduced a working microphone designed like its signature lollipop, transforming...
What is JioStar’s new GenAI Media Studio initiative? JioStar has launched the JioStar GenAI Media Studio (JAMS), a new initiative aimed at exploring the role of...
What made Pokémon GO Fest 2026 Global one of the biggest events of the year? Pokémon GO Fest 2026: Global returned as the game’s flagship worldwide...
The Supreme Court criticised comedian Samay Raina and influencers Ranveer Allahbadia and Ashish Chanchlani, calling them “self-styled youth icons” while hearing a case concerning remarks made...
Durex Turned ‘Ahgasm’ Into India’s Latest Social Media Conversation Rather than launching with direct product advertisements, sexual wellness brand Durex spent months building organic conversations around...
Digital creator Sushant Dedha, popularly known as @ssushhaant, has built a following of over 55,000 on Instagram. He did so through motivational and lifestyle content centred...
What Are The Allegations Against The Influencers? The case stems from content related to the ongoing public debate over ethanol-blended petrol (E20). Case Filed Against 4...
India’s creator economy is no longer centred around Mumbai, Delhi or Bengaluru. A new report from the Indian School of Business (ISB) and creator network HashFame...
Taarak Mehta Ka Ooltah Chashmah is preparing to celebrate 18 years on television this month. Yet, instead of the milestone, another conversation has taken over social...
