For years, YouTube was seen as India’s largest user-generated video platform, a place defined by smartphones, short clips and endless scrolls. That image is now being...
When Jimmy Donaldson, better known to the world as MrBeast, says he wants to change something, he usually does it at scale. This time, the target...
The dust has barely settled at Harare Sports Club, but the echoes of Vaibhav Sooryavanshi’s bat are still ringing across the cricketing world. In the 2026...
A few years ago, creators were invited to OTT shows as cameos or social-media bait, maybe, now that phase is over! India’s biggest digital creators and...
Fitness content in India has moved far beyond aesthetic workouts and viral challenges. Today’s most impactful creators are coaches, educators, and lived-experience storytellers who meet people...
Ashish Chanchlani is known to millions for laughter, timing and viral sketches. But in a long, unfiltered conversation on the Figuring Out with Raj Shamani podcast,...
For a brief moment this week, the internet believed wedding bells were ringing. A single Instagram story by Elvish Yadav set social media on fire after...
Social media doesn’t just amplify voices; it often manufactures narratives. The latest example is the storm around Uorfi Javed’s religion, identity, and name, sparked not by...
Ankush Bahuguna’s presence at Estée Lauder’s international beauty launch in Los Angeles is a clear marker of that shift. In early 2026, Estée Lauder hosted a...
Indian reality television has entered unfamiliar territory with the launch of The 50, a format that feels less like appointment TV and more like a social...
