India’s influencer marketing industry is becoming more sophisticated, with brands investing heavily in creator-led campaigns across platforms. However, despite the sector’s rapid growth, some long-standing challenges...
Why is ZEE5 collaborating with Ashish Chanchlani and his team? ZEE5 has partnered with popular digital creator Ashish Chanchlani for a promotional Instagram reel featuring his...
Why are audiences increasingly turning to creators for news? As social media becomes one of the world’s primary sources of information, creators are taking on a...
Why did RENÉE Cosmetics choose Orry for its latest campaign? RENÉE Cosmetics has partnered with internet personality Orhan Awatramani (Orry) for a micro-drama series that shifts...
What began as a fun Instagram challenge has turned into one of social media’s most talked-about fitness stories. In fact, an Indian content creator’s attempt to...
Who Is Pratishtha Deveshwar? Pratishtha Deveshwar is a motivational speaker, TEDx speaker, and disability rights activist whose inspiring journey has touched thousands of lives. With over...
Instagram has rolled out a long-awaited feature that gives users greater flexibility in managing their content. The platform now allows creators and users to replace the...
Who is Ayushi Gupta beyond Instagram? Ayushi Gupta-Mehra is a food, travel and lifestyle creator, entrepreneur, and consultant. She is the founder of The Foodie Diaries,...
Singapore Changi Airport has teamed up with food creator Saloni Kukreja for “Changi Dished Out,” a campaign that encourages Indian travellers to experience the airport through...
Parul Gupta, an entrepreneur known for her innovative ideas, launched TESORA Infrared Cooker Popular food creator and chef Parul Gupta, widely known as Cook with Parul,...
