As sports viewing becomes increasingly social and digital-first, Coca-Cola is looking beyond traditional advertising to engage football fans. The beverage giant has announced Matchday Hangout, a...
The brand’s new reel revolves around a growing internet trend: people turning to AI tools to build apps and expecting perfect results with just a few...
The Reserve Bank of India has introduced a new framework for marketing financial products and services. The rules cover influencers, affiliate marketers, and fintech partners. The...
Before Instagram Reels, before creator houses became a business model, and before influencer marketing became a billion-dollar industry, there was TikTok. Between 2018 and 2020, TikTok...
Why Are OPPO And Instagram Launching A Creator Program Together? India’s creator economy is no longer just about influencers posting content online. It has evolved into...
Why Is ASCI’s New Influencer Report Triggering Industry-Wide Concern? India’s creator economy may be expanding rapidly, but a new report from the Advertising Standards Council of...
Why Is PhysicsWallah Investing Heavily Into FinZ Finance? Edtech unicorn PhysicsWallah is now expanding far beyond online education. The company has approved an investment of Rs...
