KFC Puts Creators At The Centre Of Its Marketing KFC India is strengthening its focus on Gen Z by building a marketing strategy around creators, internet...
In today’s creator economy, building a successful brand is no longer just about having a great product. Consumers want to know the people behind the businesses...
Why has Adidas India teamed up with Unnati Malharkar and MNV? adidas India has partnered with digital creators Unnati Malharkar and Manav Chhabra (MNV) to promote...
In the race for views, many creators focus on cracking the algorithm. But according to YouTube, the real challenge isn’t getting someone to watch a Short,...
How Did Chupa Chups Turn Its Iconic Lollipop Into A Creator Marketing Tool? Chupa Chups has introduced a working microphone designed like its signature lollipop, transforming...
India’s creator economy is no longer centred around Mumbai, Delhi or Bengaluru. A new report from the Indian School of Business (ISB) and creator network HashFame...
Why Has Meta Partnered with RJ Kisna? With online scams becoming increasingly common, Meta has partnered with popular radio personality RJ Kisna to launch a WhatsApp...
