Bhuvan Bam Launches Fragrance Brand Sarkar With Four Unisex Perfumes

Actor and content creator Bhuvan Bam has expanded his entrepreneurial portfolio with the launch of Sarkar, a premium fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima. The brand has been developed over nearly three years and marks Bhuvan Bam’s entry into the growing fragrance and personal care market. Sarkar has launched four unisex perfumes – Orion, Noble, Throne and Regal.

Sarkar Launches With Four Unisex Fragrances

The debut collection features four parfum-strength fragrances, each designed to have its own identity while remaining part of the larger Sarkar fragrance house. The perfumes feature a 25% oil concentration and have been developed with formulations from France and Spain. The collection is priced between Rs 1,000 and Rs 2,000, positioning Sarkar between mass-market fragrances and higher-priced luxury perfumes. The fragrances are available through Sarkar’s official website, Amazon and Flipkart.

Bhuvan Bam On Building Sarkar

According to Bhuvan Bam, Sarkar was developed with a long-term vision rather than as a short-term celebrity-led launch. “Sarkar was never about creating a fragrance brand for a moment. It was about building a brand with a distinct identity and a long-term vision,” Bhuvan Bam said. He added that fragrance is a form of self-expression and that the brand’s identity, fragrances and overall development were shaped by patience and attention to detail.

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Aiming To Bridge Mass And Luxury Fragrance

Co-founder Neel Gogia said Sarkar was created to address a gap between mass-market fragrance brands and highly exclusive perfume houses. According to Gogia, the brand aims to offer consumers quality, formulation and experience while maintaining accessible pricing. The focus, he said, is on building long-term consumer trust through consistency, craftsmanship and innovation.

Fragrance As An Extension Of Bhuvan Bam’s Storytelling

For Rohit Raj, the idea of launching a fragrance brand also connects with Bhuvan Bam’s long-standing association with storytelling and memorable characters. He described fragrance as a personal form of storytelling that can become part of an individual’s identity. Sarkar, therefore, represents an extension of Bhuvan Bam’s creative journey beyond entertainment. Co-founder Jag Chima said the development process focused on balancing character, craftsmanship and wearability. Each fragrance was designed to have a distinctive personality while fitting into the overall identity of the Sarkar brand.