Brands Shift Focus to Trust, Conversions and Measurable Growth The Indian Influencer Governing Council (IIGC), in its Industry Discussion Report based on inputs from over 100...
Former Brut India Chief Business Officer Ishita Chauhan has launched Cultural (Mis)fits (CMF), a culture company focused on supporting artists, creators and communities shaping India’s counter-mainstream...
Bengaluru-based mobile gaming startup Spill Games has raised $10.5 million in a Series A funding round led by Elevation Capital. Existing investors Centre Court Capital and...
An Indian content creator has turned a year-long social media challenge into a meeting with one of YouTube’s biggest stars. Maya Gupta, who posts as @mayaforbeast,...
Doctors and hospitals in India can no longer use patient testimonials, fake reviews or misleading promotional claims to attract patients. The National Medical Commission (NMC) introduced...
Social media influencers may soon face a different set of expectations when promoting financial brands. The Securities and Exchange Board of India (SEBI) has introduced a...
A box of Diwali sweets was all Veeramani wanted. Instead, the Madurai-based content creator found himself dealing with repeated deliveries of expensive electronics, household appliances and...
Microdramas have given us romance, revenge and enough plot twists to keep us scrolling. But a story where dance takes centre stage? That’s something I didn’t...
Mental health conversations are becoming more visible in India, with social media offering people new ways to understand emotional well-being. Psychologists, therapists and mental health educators...
He spent years seeing India from above the clouds. Today, he’s helping us discover the beauty hidden below them. What happens when someone who has spent...
