Former India captain MS Dhoni has joined AI-powered English-speaking platform SpeakX as its brand ambassador and investor. The association comes with SpeakX’s new campaign, “Muh Khol, English Bol.” This campaign aims to encourage people to overcome the fear of making mistakes while speaking English.
MS Dhoni Is More Than Just The Face Of The Campaign
Dhoni’s association with SpeakX goes beyond appearing in advertisements. After investing in the platform, the cricketer will also become part of the learner experience inside the app. According to SpeakX, Dhoni will appear at key milestones in a learner’s journey. He will recognize their progress and encourage them to keep practising. This makes the partnership different from a traditional celebrity endorsement. Dhoni becomes part of the product experience itself.
What Is The ‘Muh Khol, English Bol’ Campaign?
The new campaign focuses on a familiar situation for many Indians: knowing English but hesitating to actually speak it. The campaign uses humour and everyday situations to highlight how people sometimes stay quiet because they are worried about saying something incorrectly. Through Dhoni, SpeakX is encouraging people to take the first step and practise instead of waiting until they feel completely confident. The campaign was conceptualised with Mumbai-based creative agency ZeroFifty Mediaworks.
How SpeakX Uses AI To Teach Spoken English
SpeakX takes a speaking-first approach rather than focusing only on traditional lessons. The platform uses an AI-powered speaking partner. This allows users to practise conversations based on real-life situations, receive personalised feedback and track their progress. The platform says its goal is to help users use English in situations such as job interviews, higher studies, travel, workplace conversations and everyday interactions. It also supports learning through multiple Indian languages.
Dhoni’s Investment In SpeakX
Dhoni’s involvement also comes as an investment in the company. SpeakX announced him as one of its investors in September 2026, with the financial details of the investment not publicly disclosed. SpeakX says it has crossed 1 crore learners, while more than 10 lakh subscribers were added in the six months leading up to the announcement. With Dhoni now involved both as an investor and brand ambassador, SpeakX is positioning the partnership around a simple idea. English may be learned in a classroom, but confidence comes from actually speaking it.