Government Unveils Creator-Led Digital Campaign
The Andhra Pradesh government has launched a statewide Instagram Reels competition to build public excitement ahead of the commissioning of the Alluri Sitarama Raju (ASR) International Airport at Bhogapuram. Organised by the Department of Information and Public Relations (I&PR), the campaign aims to turn the airport’s inauguration into a public celebration. It does this by encouraging citizens to creatively share what the project means to them.
“Wings To North Andhra Dreams” Campaign
Titled “Wings to North Andhra Dreams” (Uttarandhra Kalalaku Rekkalu), the initiative invites young people, university students, digital creators, Non-Resident Telugus (NRTs), and North Andhra residents to participate. Participants can create a 30-second Instagram Reel around the theme, “What does the Alluri Sitarama Raju International Airport mean to you?” The campaign also encourages creators to highlight the airport’s potential. They can showcase its impact on regional connectivity, economic growth, tourism, and industrial development.
How To Participate?
To enter the competition, creators must upload their Reel on their personal Instagram account. In addition, they must tag the official government news handle @APOfficialNews and use the mandatory hashtags #ASRInternationalAirport and #UttarandhraKalalakuRekkalu. The last date for submitting entries is July 29.
Social Media Meets Public Infrastructure
With the submission deadline approaching, the campaign is expected to generate a wave of creative content. This content will showcase the hopes and aspirations associated with the region’s newest international gateway.