AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream in India, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.
Bringing Analytics, Campaigns And Payments Together
Through AnyCreator Stream, creators can connect supported live-streaming channels, access performance analytics, discover and participate in brand campaigns, and track campaign earnings and payments. At launch, AnyCreator Stream is integrated with YouTube Live, providing creators with a more streamlined way to turn live streaming audiences and engagement into monetisation opportunities.
Connecting Creators With Marketers
For marketers, AnyCreator Stream is connected with AnyTag, AnyMind Group’s influencer marketing platform, enabling marketers to discover and activate creators for live streaming campaigns, manage campaigns and measure performance. This creates a connected workflow between creators looking to monetise their live streams and marketers looking to engage audiences through creator-led live content.
Advertising And Brand Integration Formats
Brands can activate a range of advertising and brand integration formats across creator live streams, including pre-roll, mid-roll and post-roll video advertisements, branded banners and overlays, in-stream chat integrations, streamer-driven calls-to-action and promotional codes, and product placements. Campaign performance can also be measured through metrics such as impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links.
Supporting The Growth Of Live Streaming In India
The launch comes as live streaming continues to become an important part of India’s creator economy, with creators increasingly using live content for audience engagement, community building and brand collaborations. By bringing analytics, campaign opportunities and earnings management into one platform, AnyCreator Stream is designed to simplify how creators manage live streaming as part of their business.
On the launch of AnyCreator Stream, Maha Mahdy – Business Head – Content, Creator & IM Businesses, MENA/India/Emerging Markets, AnyMind Group said: “India’s creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities. With AnyCreator Stream, we’re giving creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns through a connected ecosystem.”
Expanding AnyMind Group’s Live Streaming And Commerce Offerings
The launch of AnyCreator Stream further expands AnyMind Group’s offerings in the live streaming and live commerce space. The company also provides enterprises with AnyLive, a live commerce-focused platform that provides businesses with the ability to run AI avatar-fronted live commerce on platforms such as TikTok Shop and Shopee, and track both human and AI-led live streams.
About AnyMind Group
Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilisation, publisher monetisation, and creator monetisation. AnyMind Group has over 2,300 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.
As of June 2026, the company serves over 1,500 enterprises for marketing, 230+ enterprises for e-commerce, 1,600+ publishers and 1,100+ creators. More information is available on the company’s investor disclosure site.
About BPaaS
Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage local and regional best practices for the design, development, implementation, optimisation, and automation across the business process.