Finding the right creator for a brand campaign may soon be about more than just checking follower counts. Snapchat is also changing the way brands and creators connect.
Snapchat India has partnered with creator intelligence platform Qoruz to help brands discover, evaluate and shortlist creators on Snapchat.
From followers to the right audience
As creator marketing grows in India, brands are increasingly looking beyond how many followers a creator has. What matters more is whether their audience actually fits the campaign.
Through the new partnership, Qoruz has integrated Snapchat creator discovery using Snapchat’s Public Profile APIs. This means brands can now explore Snapchat creators alongside talent from other social platforms already tracked by Qoruz.
What does this mean for creators?
For creators, the biggest change is better discoverability.
Brands looking for a particular type of creator or audience can now find Snapchat talent through the same platform they use to evaluate creators across other social networks.
Creators who choose to share deeper analytics can also give brands more information about their audience and content performance. Snapchat already allows eligible creators to opt into Brand Partnerships and share their Public Profile analytics with third-party partners.
A bigger push for creator-brand collaborations
The partnership comes as Snapchat continues to build its creator ecosystem in India. The platform said in 2025 that content engagement in India had doubled over two years, while creator and publisher posts on Spotlight had grown more than four times year-on-year.
For brands, the idea is simple: don’t just find creators with big numbers. Find creators who actually speak to the right people.
And for creators, that could mean more opportunities to get noticed by brands looking for the right fit.