Assam continues to grapple with the aftermath of severe flooding, with thousands of people displaced and several districts facing extensive damage. Sivasagar has been among the worst-hit areas, with rescue and relief operations continuing across affected regions. Amid the crisis, several digital creators have stepped beyond regular content to mobilise their audiences for relief. From long gaming livestreams and crowdfunding campaigns to on-ground assistance, their efforts have helped direct attention and funds towards affected families.
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CarryMinati Raises Over ₹13 Lakh Through Charity Livestream
Creator CarryMinati used his livestreaming platform CarryIsLive to host an eight-hour charity stream for Assam flood relief. The fundraiser raised ₹13,03,937, with contributions including ₹2.5 lakh from KSI and ₹2.3 lakh from CarryMinati himself. The initiative demonstrated how livestream audiences can be mobilised quickly during a crisis, turning entertainment platforms into channels for fundraising and relief.
Aaryan Kelvin Mobilises 83,000 Donors
Aaryan Kelvin also launched a major fundraising effort through the Ayan Foundation. The campaign raised ₹19 lakh from 83,000 donors in just 24 hours. Kelvin additionally contributed ₹2.5 lakh personally, with the funds aimed at supporting the construction of 100 permanent homes for people affected by the floods.
Triggered Insaan Turns 50 Hours of Streaming Into Fundraising
Triggered Insaan took the livestream format even further with a 50-hour charity livestream dedicated to Assam flood relief. He pledged ₹20,000 for every hour streamed and announced a ₹10 lakh personal contribution. The fundraiser crossed ₹21 lakh based on the figures shared for the campaign. The initiative also brought sustained attention to the crisis among his large online audience.
Dimpu Baruah Takes Relief Beyond Social Media
For Assamese creator Dimpu Baruah, the response extended beyond online fundraising. Through the Hello Life Foundation, he helped raise over ₹16 lakh for flood relief. He also organised Super Chat drives and provided ₹1,000 in cash assistance to affected families, combining digital fundraising with direct support on the ground.
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Alakh Pandey Supports On-Ground Relief in Sivasagar
Alakh Pandey, founder of Physics Wallah, also took his support offline. He visited flood-hit Sivasagar with volunteers to distribute relief materials and support ongoing relief efforts. Sivasagar has faced particularly severe flooding during the current crisis, with rescue teams and relief workers operating across affected areas.
When Creator Reach Becomes Relief
The response from these creators highlights the growing role of digital communities during emergencies. Their efforts have taken different forms from eight-hour and 50-hour livestreams to crowdfunding, personal donations and on-ground relief work.
While creators cannot replace organised disaster-response systems, their ability to reach millions can help amplify urgent causes and mobilise donations quickly. As Assam works through the flood crisis and begins the longer process of rehabilitation, these initiatives show how a creator’s biggest resource can sometimes be the community they’ve built online.