Who Is Manav Chhabra?
Manav Chhabra, popularly known as Mr MNV, is a content creator from Rupnagar, Punjab. He initially gained attention through short-form videos on Musical.ly and Instagram, using dance and lip-sync performances to connect with audiences. His early Bhangra videos, often featuring friends, helped him gain visibility online. However, he did not limit himself to dance. After moving to Mumbai in 2019 to pursue content creation full-time, he expanded into fashion, travel, sports, beauty and lifestyle content.
His February 2024 project, 29 Collabs in 29 Days, highlighted this approach. He collaborated with 29 different creators and released a new collaboration every day throughout the month. The videos explored different formats, including dance, acting, music and fashion challenges. The project also showcased his connections across the creator community.
Manav’s career has also extended into brand partnerships. According to Fortune India, his collaborations have included Swarovski, Nykaa, Adidas India, Mercedes, Visa and Azzaro. These opportunities reflect how his lifestyle positioning allows him to work across multiple categories.
Who Is Unnati Malharkar?
Unnati Malharkar is a Mumbai-based creator known for dance, fashion, beauty and lifestyle content. Unlike creators who discover their niche after joining social media, Unnati’s connection with dance began early. She started dancing at seven and completed a dance diploma at 15. By 16, she had begun teaching dance at the Shiamak Davar Institute of Performing Arts, gaining experience before developing her digital career.
However, Unnati gradually expanded her content to include outfit inspiration, beauty, travel diaries and everyday lifestyle moments. This transition gave her audience more ways to connect with her beyond choreography and viral music trends. In August 2022, she was recognised as one of the 75 Cultural Ambassadors for India under the Azadi Ka Amrit Mahotsav initiative. The initiative recognised digital creators for their contributions to sharing Indian culture and reaching audiences online.
What Makes Their Content Stand Out?
Although dance remains an important part of both creators’ journeys, their content has developed beyond music-led Reels.
1. Dance and music-led videos
Dance helped both creators gain visibility. Manav’s Bhangra performances introduced audiences to his energetic style, while Unnati’s choreography helped establish her as a dance-focused creator.
2. Fashion and lifestyle transitions
Their content now includes outfit styling, fashion-led videos, beauty, travel and everyday experiences. This variety gives audiences more reasons to follow them beyond individual trends.
3. Couple content and shared experiences
Their videos together offer a glimpse into their relationship through playful interactions, travel moments and shared activities. This personal dimension adds another layer to their public creator identities.
In a July 2024 interview with Mid-day, the couple discussed their beginnings as friends, their individual creator journeys and their relationship. Their story has since become another point of connection for audiences who follow them together.
4. Collaborations across creator communities
Manav’s 29 Collabs in 29 Days challenge demonstrated how collaborations can become a content format in their own right. Each new creator brought a different personality and style to the series, keeping the project varied throughout the month.
Sukoon: Their Creative Venture Beyond Social Media
One of the more interesting parts of Manav and Unnati’s journey is their move into a shared creative venture. In 2023, the duo opened Sukoon, an art studio in Versova, Mumbai. The space was designed to showcase artworks and pottery by emerging artists and host exhibitions, workshops, creator shoots, screenings and other creative events.
The venture represents a different side of their careers. While social media allows creators to build audiences and develop their personal brands, a physical creative space offers opportunities to support artists and bring creative communities together. Sukoon also connects with their existing interests in art, fashion and visual storytelling. Instead of limiting their professional lives to online content, the duo explored a space where different forms of creativity could come together.
Manav Chhabra’s Business Association With Hashtag Ply
Manav’s professional interests also extend into business. Creator-industry profiles list him as a co-founder of Hashtag Ply, reflecting his association with ventures beyond his personal content. However, publicly available information does not establish enough detail about the company’s current operations to describe its business model confidently. Alongside these associations, Manav’s brand partnerships and event-based opportunities show how a creator’s career can expand beyond sponsored posts and short-form videos.
How Brand Partnerships Fit Into Their Creator Careers
Brand collaborations have become an important part of the creator economy, allowing creators to connect their interests with products, services and experiences. Manav’s partnerships span fashion, beauty, automobiles and lifestyle. His travel and sports interests have also created opportunities for content around international experiences and events.
Unnati’s fashion and beauty content offers a natural fit for lifestyle campaigns. Her experiences with events such as New York Fashion Week and Wimbledon have also connected her digital presence with global fashion and sporting experiences. For both creators, the advantage of working across multiple content categories is that brands can collaborate with them in different contexts. A fashion campaign, travel experience or lifestyle integration can become part of their regular content rather than feeling disconnected from their online identities.
What Manav and Unnati’s Journey Says About the Creator Economy
Manav Chhabra and Unnati Malharkar’s careers show how creators can evolve as their interests, audiences and professional opportunities change. Manav moved from Bhangra and lip-sync videos into a broader lifestyle identity, while Unnati built on years of dance training to explore fashion, beauty and travel. Their collaborations demonstrate the importance of relationships within the creator community, while Sukoon highlights the potential to build ventures beyond social media.
Their journey also reflects a wider shift in digital content. Creators no longer need to be defined by a single viral video or one content category. They can experiment with different formats, work with brands, build businesses and develop personal projects while maintaining their online presence. For aspiring creators, their stories offer a useful takeaway: a strong starting niche can open the door, but the ability to evolve gives a creator more room to grow.