What Happened at the ASUS ExpertBook Ultra Launch in India?
ASUS created a major global tech moment as its Global Co-CEO Samson Hu visited India for the first time to personally unveil the ExpertBook Ultra along with Raj Shamani. The launch took place in New Delhi, designed as a premium, high-profile corporate event with a strong international presence. It was not just a standard product unveiling but a statement about India’s growing importance in the global technology landscape.
Why Is This Launch Important for India?
This was not just about launching a laptop. It was about positioning India as a key stage for global innovation.
By choosing India for this unveiling, ASUS signalled that the country is no longer just a consumer market but an important hub for:
- technology adoption
- business growth
- entrepreneurial expansion
The presence of global leadership reinforced this message clearly.
Who Joined Samson Hu at the Launch Event?
Sharing the stage with Samson Hu was Raj Shamani, representing India’s new-age business and creator ecosystem.
Raj Shamani was also announced as the brand ambassador for the ASUS ExpertBook series, aligning the product with India’s growing base of entrepreneurs, founders and professionals.
This collaboration brought together global corporate leadership and local influence, creating a strong bridge between technology and business storytelling.
What Is the ASUS ExpertBook Ultra?
The ExpertBook Ultra is positioned as a premium business laptop built for professionals and decision-makers.
Key highlights include:
- ultra-lightweight design at just 0.99 kg
- 3K Tandem OLED display for high-quality visuals
- up to 26-hour battery life, aimed at long work cycles
The device is targeted at business leaders, corporate professionals and entrepreneurs who need performance with portability.
What Makes This Launch Different from a Regular Product Event?
The event carried a distinct global tone. It went beyond showcasing features and focused on strategy and positioning.
The combination of:
- a global CEO leading the launch
- a creator-entrepreneur representing India
- and a premium corporate setup
made it clear that ASUS is investing in India not just as a market, but as a long-term strategic partner in its global roadmap.
How Does Raj Shamani Fit into ASUS’s Strategy?
Raj Shamani’s association reflects a shift in how brands are building their narratives in India.
Instead of relying only on traditional advertising, ASUS is aligning itself with:
- entrepreneurial voices
- creator-led influence
- business-first storytelling
This positions the ExpertBook series as a device not just for work, but for ambition and growth.
What Does This Mean for India’s Tech and Creator Ecosystem?
This collaboration highlights a larger shift where:
- Global tech brands are recognising India’s business ecosystem
- creators are becoming part of corporate storytelling
- Product launches are turning into cultural and strategic moments
It shows how India’s influence is expanding across both technology and content ecosystems.