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Air Fryers! To Get or Not?



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A hеalthy and a convеniеnt altеrnativе for traditional frying mеthods; air fryеrs havе bеcomе incrеasingly popular in rеcеnt yеars. With thеir promisе of crispy and dеlicious foods with lеss oil, many arе wondеring if air fryеrs arе worth it. 

Bеnеfits of using an air fryеr:

1. Hеalthy Cooking: Air fryеrs rеquirе substantially lеss oil than dееp frying, making thеm a hеalthiеr option for thosе who want to cut caloriеs. By circulating hot air around thе food, fryеrs crеatе a crispy еxtеrior without wasting any еxtra oil.

2. Vеrsatility: Thеy’rе not just for frying. Thеy can grill and bakе and roast all kinds of foods. From chickеn wings to vеgеtablеs to dеssеrts, these air fryеrs give usеrs a variety of cooking options at one time. 

3. Savе timе: Most air fryеrs cook food much faster than convеntional ovеns thanks to their rapid hеating technology. With thеir fast prеhеat settings, thеy can cook mеals in a fraction of thе timе it takеs in a convеntional ovеn.

4. Easy Clеanup: Unlikе dееp frying, which oftеn lеavеs bеhind a grеasy mеss, air frying is rеlativеly mеss frее. Most air fryеr baskеts arе non-stick and dishwashеr safе, making clеanup a brееzе.

5. Enеrgy Efficiеncy: Air fryеrs usе lеss еnеrgy than convеntional ovеns and which makеs thеm an еco friеndly option. Thеir compact sizе also mеans thеy takе up lеss spacе and so thеy’rе еasy to storе. 

So, we’re convinced that everyone should get an air fryer even it’s not a necessity. We’ve put together a list of the top fivе air fryеrs on Amazon India for you too!

5 Best Air Fryers In India:

1. PHILIPS Digital Air Fryеr HD9252:

phillips air fryer- the reelstars

PHILIPS Digital Air Fryеr HD9252 offers a large cooking capacity and prеcisе digital controls with cutting еdgе technology. With its rapid air tеchnology, it cooks food еvеnly and crisps it to pеrfеction using littlе to no oil. Bеsidеs its slееk dеsign and еasy to clеan surfacеs, it is a favoritе of both hеalth conscious pеoplе and busy familiеs.

2. COSORI Air Fryеr:

cosori air fryer- the reelstars

COSORI Air Fryеr has a widе tеmpеraturе rangе and hugе cooking capacity so you can cook a lot of different foods in it. Its intuitivе digital intеrfacе and prеsеt cooking programs makе opеration simplе and convеniеnt. The slееk dеsign adds a touch of еlеgancе to any kitchеn countеrtop. With thе COSORI Air Fryеr, you can makе crispy friеs and chickеn wings, or healthy vеggiеs in no timе.

3. Pigеon Hеalthifry Digital Air Fryеr:

pigeon air fryer - the reelstars

Thе Pigеon Hеalthifry Digital Air Fryеr offеrs a pеrfеct blеnd of pеrformancе and affordability, so it is a grеat choicе for budgеt conscious consumеrs. Digital controls and prеsеt cooking modеs make cooking еasy and hasslе frее. You can fry and grill or bakе with thе Pigеon Hеalthifry Digital Air Fryеr. It’s small and lightwеight so it is perfect for small kitchеns or whеn you’rе on thе go.

4. Havеlls Air Fryеr Prolifе Crystal:

havells air fryer - the reelstars

Thе Havеlls Prolifе Crystal Air Fryеr fеaturеs an innovativе dеsign and advancеd fеaturеs, including a spacious cooking baskеt and a crystal clеar digital display. Rapid air circulation еnsurеs fast and еfficiеnt cooking and a thе stick coating makеs clеaning еasy. You can cook dеlicious and guilt-frее mеals with it because it has multiple cooking modеs and adjustablе tеmpеraturе sеttings. Thе Havеlls Air Fryеr Prolifе Crystal dеlivеrs grеat rеsults whеthеr you’rе cooking for onе or thе wholе family.

5. AGARO Rеgеncy Air Fryеr:

agaro air fryer- the reelstars

 This stainlеss stееl air fryеr combinеs stylе with functionality and with intuitivе touch controls. With its large cooking capacity and powerful hеating еlеmеnt it can cook a variety of dishеs quickly and еvеnly from crispy friеs to succulеnt chickеn wings. Using its rеmovablе baskеt you can clеan up еasily. You can cook whatever you likе. You’ll lovе thе vеrsatility and pеrformancе of thе AGARO Rеgеncy Air Fryеr whatеvеr you’rе cooking.

Thе dеcision to buy an air fryеr dеpеnds on your prеfеrеncеs and cooking habits, but thеy’rе a grеat option for many housеholds. Thеy’rе hеalthiеr to cook in, vеrsatilе, timе-saving, еasy-to-clеan and еnеrgy еfficiеnt. You can find thе pеrfеct air fryеr for your nееds easily on Amazon and with a hugе variеty of options.

Which air fryer are you getting?


Meet The Influencer Breaking Taboos: Simran Jain, Forbes 30 Under 30 Asia



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Simran Jain’s meteoric rise from TikTok fashion influencer to a leading advocate for women’s health and empowerment is nothing short of remarkable. With over 1.2 million followers on Instagram, Jain has harnessed the power of social media to challenge taboos surrounding menstruation and sexuality.

From Fashion to Advocacy

Jain’s journey began with a passion for fashion and self-expression on TikTok. However, it was her growing awareness of the silence and stigma surrounding women’s health issues that prompted her to pivot towards advocacy. Recognizing the dearth of open and reliable information on sexual health, Jain embarked on a mission to spark conversations and break down barriers.

Unbound: Empowering Women, One Product at a Time

As the co-founder of Unbound, Jain has established a platform dedicated to providing women with access to essential products for menstrual hygiene and sexual wellness. From menstrual cups to playful card games promoting open dialogue, Unbound is revolutionizing the way women engage with their bodies and sexuality.

Breaking Down Societal Stigmas

Jain’s path to success has been fraught with challenges, particularly in confronting entrenched societal taboos. Yet, her resilience and unwavering commitment to her cause have enabled her to overcome adversity and effect meaningful change. By challenging misconceptions and advocating for inclusivity, Jain is paving the way for a more enlightened and accepting society.

Global Recognition: Forbes 30 Under 30 Asia List

In a testament to her impact and influence, Simran Jain was recently included in the prestigious Forbes 30 Under 30 Asia list for Media, Marketing and Advertising. This accolade not only recognizes her achievements but also underscores the significance of her advocacy on a global scale.

Roots in Bangalore

Hailing from Bangalore, Jain’s connection to her hometown runs deep. Through her Instagram series “Bangalore Mein,” she invites her audience to explore the city’s rich culture and heritage, showcasing the vibrant tapestry of life in the Garden City.

Overcoming Obstacles with the Support of Family and Friends

In Jain’s narrative, familial and communal support play a pivotal role. Blessed with unwavering encouragement from loved ones, she has forged ahead in her mission to dismantle taboos surrounding women’s health, undeterred by societal pressures or conventions.

Simran Jain’s story is a testament to the transformative power of advocacy and activism. Through her fearless pursuit of progress and her unwavering dedication to empowering women, she has emerged as a beacon of hope and inspiration for women everywhere. As we celebrate her inclusion in this year’s Forbes 30 Under 30 Asia list, we are reminded of the profound impact that individuals like Jain can have in shaping a more equitable and enlightened world.

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Revant Himatsingka’s “Label Padhega India” Gains Traction



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“You are what you eat,” a simple phrase that holds immense power, especially when it comes to packaged foods. FoodPharmer, a social media influencer passionate about health and wellness, is on a mission to educate consumers about the hidden ingredients lurking behind attractive packaging. Foodpharmer, or Revant Himatsingka’s, recently launched “Label Padhega India” campaign is gaining traction and we’re here with the updates. However, If you haven’t heard about it yet, here’s a little background as well.

Label Padhega India

Following his impactful video exposing the high sugar content in Bournvita and its potential consequences for children, FoodPharmer recently launched a new initiative – Label Padhega India (Read the Label, India). Besides, This movement aims to empower consumers by encouraging them to make informed choices by reading food labels.

The initiative sheds light on the potential health risks associated with packaged foods. FoodPharmer emphasizes the importance of understanding the ingredients list and deciphering the nutritional label. This awareness empowers consumers to identify unhealthy additives, preservatives, and hidden sugars that can negatively impact their health.

Lay’s and the Palm Oil Controversy: A Case Study in Action

FoodPharmer’s dedication extends beyond raising awareness. Revant Himatsingka’s actively highlights discrepancies in food manufacturing practices. However, One such instance involved Lay’s chips. FoodPharmer exposed the use of palm oil in Lay’s Indian products, while the US counterparts used healthier alternatives. Moreover, This pressure from the initiative and consumers likely played a role in Lay’s announcement to replace palm oil with a healthier option in India.

A Star-Studded Call to Action

Label Padhega India isn’t a solo effort. The initiative boasts an impressive list of supporters, including celebrities like Archana Puran Singh, Abhinav Bindra, and Dinesh Karthik, alongside prominent influencers. Furthermore, This collective voice aims to amplify the message and reach a wider audience.

So, what’s new with the campaign?

Small businesses have joined the campaign!

Revant shared a video featuring a small business owner who vows to have print labels with exactly what her products contain. The video features Kaushalya Choudhary, owner of Sidhi Marwadi, a Jodhpur based business that sells products like the “Lal Mirch Powder” she holds in the video.

Cofounder of Hotmail joins in!

In another post, he shared a video of Sabeer Bhatia, the co-founder of Hotmail. However, as he accepts the “Label Padhega India” challenge as well.

Support from Ghana by Top LinkedIn Voice

Etornam C. Tsyawo, a Top Food Science Voice on LinkedIn, from Ghana also shared a post showing support for the health movement. With a picture of her reading food labels, she talks of how most big food companies follow questionable marketing practices and it’s time to make them accountable.

FoodPharmer’s initiative is a significant step towards promoting health consciousness in India. By empowering consumers with knowledge and encouraging them to read labels, Label Padhega India paves the way for a future where individuals make informed choices about the food they eat.

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Will Foodpharmer’s “Label Padhega India” Make A Difference? – Updated



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Revant Himatsingka, or Foodpharmer as he’s known, is gearing up to start a health revolution on 11th May. According to the latest posts shared on his social media accounts, “Label Padhega India” will begin a war against companies that mislabel their foods and have been misleading Indian consumers for decades! If you haven’t already heard of this health activist influencer and his initiatives, we’ve got you.

First, who is Foodpharmer?

Foodpharmer or Revant Himatsingka is a social media influencer known for his work promoting healthy eating and advocating for transparency in food labeling, particularly with packaged foods in India. This young Indian is a high achiever who holds a degree from NYU Stern School of Business and The Wharton School. He previously worked in finance, including a stint at McKinsey & Company. However, after a brief but successful stint in finance, he decided to focus on his true passion; educating Indians about health with humor and hard facts! And, with 2.1M followers on Instagram and 503K YouTube subscribers, he’s already made his mark!

While Revant uses humor to share his message about healthy eating choices and label reading, he’s extremely invest in the cause. And we believe that a lot more people should be. Over the years, consumers have slowly become more conscious about the fact that a lot of labels. And advertising around “health” products are completely misleading. Is a process cereal load with sugar really a healthy breakfast for your child? You only need to do a little reading to learn the opposite. And these are the kind of basic but big facts that Foodpharma shares through his content to raise awareness.

Big Win Against Bournvita

In April 2023, his review on Cadbury’s Bournvita went viral after he criticized the company for it’s labelling. On reading through the content in the label, he explains how most of the ingredients are some form of sugar and the product is likely to contribute to diabetes. After the video became viral, the company filed a defamation case against him. And made him take down the video with an apology.

However, the video was massively reshared already and caused Bournvita a lot of bad publicity. In December 2023, Revant shared his “Big Win” with followers since all of this led to Bournvita reducing the sugar content by 15%! However, he still asserted that despite the reduction, the brand needed to stop falsely advertising itself as a health drink.

Making Food Brands Accountable

While the Bournvita campaign was his claim to fame, Revant’s content is a whole treasury of information to help consumers make better decisions. One of his most impactful videos exposes a double standard by some multinational companies (MNCs). The video highlights how certain MNCs, like Nestle, allegedly use less expensive ingredients or potentially harmful additives in their Indian products compared to those sold elsewhere.

For example, Nestle’s baby food in India reportedly contains added sugar, unlike its European counterpart. Similarly, Skittles in India may contain Titanium Dioxide. A colorant linked to health concerns, while being absent from the European version. Everest and MDH masalas are ban in Singapore because they contain cancer-causing agents. But as we know are top sellers in India and found in most kitchens. This alleged practice raises concerns not only about corporate responsibility but also about lax regulations. The question all this raises is whether the government needs to do more to ensure consumers. And are protect from potentially harmful ingredients.

Label Padhega India?

Now, Revant is gearing up for his latest campaign called “Label Padhega India,” which translates to India will start reading labels. The question is, will they? And what exactly is the campaign going to do? From the trailers and posts shared on his accounts, we know that influencer @nasdaily and cricketer Dinesh Karthik are supporting the initiative. While he hasn’t shared too many details, he says:

“It’s time for Indians to unite and fight against all the health scams going on in the country. 1 year ago we started a health movement by fighting against Bournvita. It’s time for us to transform this “health movement” into a “health revolution”!! This battle is over, the war begins on 11th May!”

via Linkedin

As a “influencer” who leverages social media to raise awareness about healthy eating habits. And challenges big food companies on their labelling practices. We’re excited about what Foodpharmer is bringing to the table on 11th May!


The video for the campaign was released on Foodpharmer’s YouTube channel on 11th May. Multiple headlines from various leading publications like Times Of India are shared, which emphasize facts like how India has become a Diabetes capital. A catchy rap performed by Raagma talks about how most food and beverage companies compromise on quality in India and mislabel products. It features multiple influencers and celebrities like Mortal, Madan Gowri, Funcho, Tech Burner, Satvic Movement, Abhinav Bindra, Flying Beast, Sourav Joshi, Thugesh and Nas Daily who encourage viewers to start reading labels! Revant challenges consumers to read the ingredients on labels before consuming anything. And if you accept the challenge, participate using the following steps.

To participate in the challenge, follow these steps:

  • Upload a Story or a Post with a label.
  • Challenge 3 more people to do the same.
  • Tag @Foodpharmer if you want Revant to repost it (but this is optional).
  • Use the Label Padhega India music that has been added to the Instagram music library for the story or post.

According to his latest update, he also shared that he will be personally meeting some participants and also giving out gifts to 100+ people who take part in the challenge. We think it’s a great initiative and encourage you to participate and make companies accountable for what they are selling to Indian consumers as well!

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