Beauty
Meet The Top Influencers From Northeast India You Need To Follow!
Northeast India is bursting with creative talent. From traditional textile enthusiasts to groundbreaking musicians, there’s a star for everyone to follow. Their influence goes beyond fashion and likes – they’re changing the narrative and showcasing the rich diversity of India to the world. Ready for a new wave of inspiration? It’s time to discover the vibrant personalities of top influencers from Northeast India!
1. Merenla Imsong: From Viral Videos to Bollywood
Born in Kohima, Nagaland, Merenla attended college in Delhi and later made her way to Mumbai, working as an assistant designer while dipping her toes into acting. Her breakthrough moment came with the viral video “Presumptuous Chinky,” a witty commentary on racial stereotypes. Soon, Bollywood beckoned! Merenla landed roles in films like “Axone” and the series “Call My Agent Bollywood,” bringing a fresh perspective to the big screen. This hilarious influencer Instagram following has grown to 119K as of Feb 2024!
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2. Nilu Yuleena Thapa: BIG HAIR LOUD MOUTH = Big Impact
From Kalimpong to international fame, Nilu’s journey is nothing short of extraordinary. She founded the powerhouse blog BIG HAIR LOUD MOUTH, showcasing her unique style, beauty tips, and wanderlust-filled travels. Major brands took notice – she became the face of Hidesign, was recognized by Karan Johar, and even partnered with LeEco during IIFA2016 in Madrid. With 115k followers, Nilu is proof that a bold attitude can break down barriers.
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3. Aien Jamir: The Style Chameleon
Hailing from Nagaland, Aien embodies the spirit of a multi-faceted influencer. She’s a blogger, content creator, and the founder of the AJ Store, demonstrating her entrepreneurial drive. Her fashion sense is eclectic – she rocks everything from vintage finds to trendy streetwear. Brands like Nike, Adidas, and H&M see her as an undeniable force in influencer marketing, and magazines like Vogue and Cosmopolitan have featured her iconic looks.
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4. Gloria Tep Rengma: Model, Mental Health Advocate
This Naga-Malayali beauty is more than just a pretty face. Gloria, a model represented by @rootartists, doubles as a practicing psychotherapist. She captured hearts as the second runner-up in “India’s Next Top Model” and now uses her platform to champion mental health awareness. Her content is all about God, Food, Yoga, Travelling and Connecting! Gloria shows us that true beauty lies in both outward confidence and inner strength.
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5. Sungjemla Longkumer: Skincare fanatic
Better known online as “@Sungjemish.” This young Nagaland native has carved a niche for herself as a lifestyle vlogger, sharing captivating content on everything from skincare routines and delicious recipes to travel adventures and glimpses into daily life in Northeast India. With over 73.2k YouTube subscribers and a thriving presence on Instagram, Sungjemish’s infectious personality and relatable content empower audiences to embrace self-care, explore new possibilities, and celebrate the beauty of her vibrant cultural heritage. She also won “Skin Influencer of the year 2023” at the WhosNext 2023 Awards.
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These five influencers are just the tip of the iceberg. Northeast India is bursting with creative talent. From traditional textile enthusiasts to talented musicians, there’s a star for everyone to follow. Influencers from the seven sisters of India are rewriting the rules, shattering stereotypes, and injecting a vibrant dose of individuality onto the digital scene.
Beauty
Beauty Influencer Shraddha Gurung is All About Self-Love
Influencer Shraddha Gurung, 27, popularly known as @lilmissgurung, has a passion for creating diverse content, including beauty, fashion, dancing, and recently cooking on her new page @cookmayasanga. Shraddha is also a body-positive and mental health advocate who encourages her followers to embrace themselves in every shape and size. Born and raised in Noida, Uttar Pradesh, she has been an assistant beauty producer for the last seven years.
Brand Collaborations
Being a beauty creator, Shraddha has collaborated with many brands, including MAC, Clinique, Nykaa, Kay Beauty, Chambor, Gillette, Biolage, Matrix, and Cin Cin Fashion. Along with five others, she was the face of Estee Lauder’s ‘My Shade, My Story’ campaign.
Shraddha’s background
It’s no longer casual to be bullied over looks, body sizes, or skin tones due to equal opportunities without any beauty biases. Whether in the entertainment or cosmetic industries, supporting talent matters the most.
As a kid, she was bullied because of her Nepalese facial features and prominent forehead. It bothered her a lot, but eventually, she became a body positive influencer who started feeling comfortable with herself.
She is a beauty and hair expert making beauty and fashion videos. Recreating celebrity makeup looks is one of her favourite content formats. From sharing makeup tutorials to clothing hauls, she is an interesting content creator. Giving importance to mental health has greatly impacted her journey with unfiltered content, innovative and informative polls, videos, and interviews.
Being a content creator, Shraddha Gurung has a massive fanbase of 255K on Instagram and 78.2K subscribers on YouTube.
She started developing an interest in vlogging when she worked for POPxo, a digital community for women. She has always wanted to make a career and study mass media while being a loyal fashionista.
Shraddha started off by reading the blogs of many bloggers, did an internship, got a job opportunity as a video talent at POPxo, and went on to work there for more than 7 years. She became the Beauty Producer for their YouTube channel.
As an influencer, Shraddha Gurung is a great example of a content creator who talks about her self-love and mental health, which is the need of the hour. Follow her for engaging fashion and beauty content.
Beauty
World’s First AI Beauty Pageant Queen, “Miss AI,” is Kenza Leyli!
Hijabi lady Kenza Leyli is an AI activist and influencer who won the world’s first “Miss AI” title. She was one among the top 10 out of 1500 AI-generated models worldwide.
Kenza Leyli is crowned as “Miss AI” followed by the first and second runner up i.e. Lalina from France and Olivia C from Portugal, respectively.
Miss AI Beauty Pageant
The Fanvue World AI Creator Awards (WAICAs) launched the world’s first artificial intelligence beauty pageant, competing for a prize of $20,000 (approximately Rs. 16,70,666) with AI-generated images and influencers. They aimed to celebrate the technical skill and the effort behind creating these AI models worldwide.
The Fanvue Miss AI pageant contestants also included an Indian AI contestant named Zara Sharavari in the top 10 finalists. These winners were announced at an online awards ceremony.
Miss AI Kenza Leyli has over 193,000 Instagram followers. She is closely connected to Moroccan culture and content and aims to contribute to women’s empowerment in Morocco and the Middle East while in the influencer market.
Judges of “Miss AI”
Industry experts and AI influencers judged the AI models based on beauty, tech, and social clout. These contestants will be given a point-based score in each category, and each entrant will be given an overall score.
AI beauty pageants were also asked questions like traditional beauty pageants. One question was, “What would be your one dream to make the world a better place?”
In Kenza’s acceptance speech, she expressed gratitude for her win: “I am incredibly grateful for this opportunity to represent AI creators and to advocate passionately for the positive impact of Artificial Intelligence. Winning Miss AI motivates me even more to continue my work in advancing AI technology.”
Kenza also said, “AI is a tool designed to complement human capabilities, not replace them. By showcasing AI’s potential for innovation and positive impact, I aim to dispel fears and promote acceptance and collaboration between humans and AI. Through education and positive examples, we can foster a more informed and optimistic view of AI’s role in our society.”
The Miss AI beauty pageant celebrated tech advancements that enhance the potential perpetuation of unrealistic beauty standards.
Using AI on social media platforms warrants scrutiny and regulation. It is not as harmful as deepfakes, which impact one’s mental health, self-esteem, and societal image.
Beauty
Brown Beauty Creators Every Brown Girl Needs to Follow
Embrace your beauty with these inspiring beauty creators every brown girl should follow. In a world where fair skin tones previously dominated, these influencers celebrate and empower brown beauty, promoting self-acceptance and confidence in your own skin.
Top Brown Beauty Creators:
Debasree Banerjee @debasreee
Instagram followers: 300K
Debasree Banerjee is a beauty influencer who is in love with graphic liners. Debasree is also a certified Vinyasa Yoga Teacher.
This beauty and lifestyle blogger is based in Assam. Her videos ring around cosmetics, beauty, and lifestyle, answering all of your inquiries regarding skincare and covering all the “unspoken beauty” topics.
Debasree is also the founder of #debasree, a cosmetic brand with co-founder Nikita Nariani. This gender-neutral company offers clean beauty products that are vegan and cruelty-free.
She was recently seen flaunting her babymoon reels:
Here is a makeup trend she demonstrates:
Arshia Moorjani @arshiamoorjani
Instagram followers: 475K
Arshia Moorjani is an Indian-American brown beauty influencer currently based in New York. Her content is focused on beauty products that work beautifully on brown skin tones. She also loves sharing content based on lifestyle, fashion, and motherhood.
Arshia studied Fashion Merchandising at the Fashion Institute of Technology while working side by side in the fashion industry. Previously, she worked as a makeup artist at Sephora and MAC. Eventually, she dropped out of college but continued her career in fashion corporate before switching to Cosmopolitan India as an Editor.
During her journey at Cosmopolitan India, she wondered if there was a lack of South Asian content creators who focused on beauty, and she decided to fill that void.
Here are some brown skin tone-friendly lipsticks:
Sathya Priya @sathyapriya_mua
Instagram followers: 63.6K
Sathya Priya is a brownie makeup artist who believes in enhancing herself the way she is. Be it anything and everything in the makeup and beauty industry, Sathya Priya loves it. She creates unfiltered, dusky makeup videos, which gives more confidence to the brown skin tone girlies.
If you need a chic look with accurate finishing, Sathya Priya is one of the best MUAs to follow. She can help you look mind-blowing and Instagram-ready.
Here is a makeup tutorial by her:
Susmitha @brown_girl_susmitha
Instagram followers: 161K
Susmitha is truly an inspiration for brown-skinned girls because she believes in adoring herself the way she is. She is based in Hanamkonda, Telengana.
Suggesting the best makeup products for dusky skin tones and demonstrating all those products on her skin is what her content talks about. She creates terrific high-quality makeup tutorials with some fantastic products suiting your beautiful dusky skin.
Here are some brown lip oil swatches by her:
These brown beauty creators are here to motivate you and help you shine in your skin tone. Every brown girl must follow these renowned brown beauty creators.
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