Who Is Aadhya Sharma?
Recently, one of her videos gained attention for attempting to decode what she believes is the recurring formula behind several advertisements created by Tanmay Bhatt’s agency, Moonshot. Aadhya Sharma is a marketing and strategy content creator who breaks down advertising campaigns, brand strategies, and viral marketing trends on social media. Through her content, she explains why certain advertisements work. She also explains how brands capture audience attention and the creative thinking behind successful campaigns. With over 16.9K followers on Instagram, Aadhya has built a niche audience interested in marketing insights, advertising case studies, and creator-led brand campaigns.
What Did Aadhya Discover?
In her video, Aadhya argues that many Moonshot advertisements appear to follow a similar creative framework. Using a recent Hocco campaign as an example, she explained that the ads often begin with a simple and relatable situation before introducing something completely absurd. The absurdity then continues to escalate through increasingly bizarre scenarios before a product feature is finally revealed and connected to everything that happened earlier.
In the Hocco advertisement, a mother informs the family that her son’s exam results have arrived. Soon after, the father is shown licking the report card. As the advertisement progresses, he begins licking increasingly random objects, including shoes and soap. Towards the end, the audience discovers that he enjoyed Hocco’s ice cream so much that he now believes everything around him is ice cream. According to Aadhya, the humour comes from the escalating absurdity, while the product explanation arrives only at the end.
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“It’s The Same Framework”
According to her analysis, many of these ads follow a recurring storytelling framework. They often begin with a relatable everyday situation. An unexpected absurd twist follows. The chaos and humour then escalate before leading to a product-focused explanation or payoff.
Who Is Tanmay Bhatt’s Agency, Moonshot?
Moonshot is a creative and advertising agency co-founded by Tanmay Bhatt. This approach has helped several of its campaigns gain significant traction across social media platforms. Today, Moonshot works with brands across India and the UAE. The agency is widely recognized as one of India’s most prominent creator-led advertising agencies.
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