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Gaming fan-engagement platform Stan raises $2.7 mn in funding round

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Stan gaming platform raises funding. Reelstars

In a bold move signaling a surge in investor interest, gaming fan engagement platform Stan has successfully secured $2.7 million in its recent funding round. The Bengaluru-based startup, founded by Parth Chadha, Rahul Singh, Nauman Mulla, and Shubham Gupta in 2022, is set to redefine the gaming landscape by providing a Web3-based platform for creators to build communities, monetize content, and foster user engagement.

Gaming gets a boost

This funding round, featuring both new and existing investors, boasts support from notable names such as blockchain firm Aptos Labs, Maelstrom Fund, Pix Capital, GFR Fund, and the ever-committed General Catalyst. Stan’s vision has received additional backing from CoinDCX Ventures, Climber Capital, TDV Partners, and Coinswitch Ventures.

Stan’s proactive approach to building an engaged gaming creator base in India, with some of its creators already making waves in Bigg Boss 17, has resonated with investors. Founder Parth Chadha expressed excitement about the funding, stating, “Stan intends to tap into the creator supply, helping them grow their fanbase and monetize on Stan from Day 1.”

How will Stan use the funds?

The startup plans to utilize the funds to democratize infrastructure for creators, invest in personalized user experiences, and implement artificial intelligence for creating a dynamic community architecture. In a market where creators face challenges monetizing their content across platforms, Stan aims to simplify the process, allowing creators to build, monetize, and engage with their audience seamlessly.

Stan’s Web3-based platform enables users to collect, play, and trade digital collectibles, including non-fungible tokens (NFTs) of their favorite esports players and content creators. These digital collectibles offer users the chance to win both physical and virtual experiences, such as meetups or matches with their favorite players, bootcamp tours with esports teams, signed merchandise, and exclusive social media interactions.

Having previously raised $2.5 million in seed funding, Stan is making significant strides in the industry. With over four million users and 50 million annualized microtransactions, the startup aims to expand its reach further, targeting 10 million users over the next six months.

Stan’s success story is not just about funding; it’s about reshaping the gaming experience, empowering creators, and bringing fans closer to the action. As the gaming industry continues to evolve, Stan’s innovative approach is set to leave a lasting impact on the world of esports and fan engagement.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

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Get Ready to Snap with AI: Snapchat Unleashes Powerful New Tools

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snapchat ai announcement - the reelstars

Calling all creators and imagination enthusiasts! Hold onto your filters because Snapchat just unleashed a major AI update!

This isn’t just a filter tweak – it’s an AI revolution. Besides, Lens Studio 5.0 introduces an on-device AI model that transforms your wildest AR dreams into reality. Simply describe your vision, and Snapchat’s AI will conjure it up in real-time. Imagine lush jungles replacing your living room or spaceships hovering in your backyard – the possibilities are endless. Besides, And thanks to intelligent AI that adjusts lighting and color seamlessly, the transitions are flawless.

But the magic doesn’t stop there. Creators are in for a treat with a suite of powerful AI tools designed to supercharge their AR creations:

AI-powered Face Effects:

Gone are the days of limited filters. Now, create face effects based on anything you can imagine – a simple text prompt or even an uploaded image. Morph users into fantastical creatures or their favorite characters – the power is in your hands (or rather, your imagination).

Immersive ML:

Take AR experiences to a whole new level! Moreover, This AI tool applies realistic transformations not just to faces. Furthermore, but also to users’ bodies and surroundings – all happening in real-time.

AI Assistant for 3D Modeling:

3D modeling just got easier! This AI assistant streamlines the process, making it simpler than ever to bring your 3D visions to life.

But that’s not all! The update boasts a range of additional AI features:

  • Generate 3D assets based on prompts
  • Create custom face masks and textures
  • Design 3D character heads that mimic user expressions

With this update, Snapchat puts the power of AI directly in the hands of users and creators. The future of AR is here, and it’s fueled by imagination and the magic of artificial intelligence. However, Get ready to unleash your creativity and explore a world where anything is possible with a single snap!

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YouTube Experiments with Viewer-Added Context for Videos

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youtube notes - the reelstars

Imagine you’re watching a product review, but the gadget in question has a newer version out. Or maybe you’re chuckling at a video, only to realize later it’s actually a parody! To combat confusion and provide on-the-spot explanations, YouTube is testing a new feature that lets viewers themselves become video annotators.

This isn’t your typical highlighting tool though. Think of it as adding sticky notes packed with info directly on the video. Viewers can shed light on parodies, point out crucial updates in reviews, or even debunk outdated footage masquerading as current events.

This feature builds on YouTube’s existing toolbox of context clues, like those info panels you see sometimes. It’s like adding real-time footnotes to the vast library of YouTube videos.

The experiment starts small, limited to mobile devices in the US and English for now. The team expects some bumps along the way, with notes that might miss the mark or contain inaccurate info. But that’s part of the learning process! Viewers, the note-writing contributors, and even video creators are all invited to chime in with their feedback. This input will help YouTube refine the feature and decide if it’s worthy of a wider release.

Who gets to be a YouTube explainer?

Don’t worry, you won’t need a professorial degree. Initially, a select group of viewers with channels in good standing will be invited to leave their informative notes. This helps YouTube test the waters before opening it up to everyone.

US viewers will soon see these explanatory notes popping up on videos. To ensure they’re actually helpful, a team of outside experts, similar to those who give feedback on search results, will assess their quality. As the experiment progresses, the note-writing contributors themselves might even get to join the rating party.

How do these video annotations get picked?

Not all notes are created equal. Those deemed generally helpful by viewers will get pinned right under the video. Viewers will be asked to weigh in – is the note a lifesaver, just okay, or totally off-base? They can even explain their rating, highlighting if the note uses trustworthy sources or keeps things clear and unbiased.

Here’s the cool part: a special algorithm analyzes these ratings. Moreover, but it considers something unique – how people with different viewpoints react to the note. If viewers who usually disagree on notes find a particular one helpful, that note is more likely to get shown. As more notes are written and rated across various topics, this system will continuously learn and improve.

With this experiment, YouTube is aiming to supercharge the context viewers receive while navigating the platform’s massive video library. They’re eager to hear from viewers, contributors, and creators in the coming months as they strive to make YouTube a place with even clearer and more reliable information.

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Snap Empowers Indian AR Creators with AI-Powered Tools

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Snapchat introduces AI tools for India creators - The Reelstars

Snap Inc., the parent company of Snapchat, has introduced new AI-powered tools in India. This move aims to simplify Augmented Reality (AR) creation, making it more accessible for developers and users alike, and positions India as a pivotal player in the global AR landscape.

A key highlight of this initiative is the integration of generative AI into Lens Studio, Snapchat’s proprietary AR development platform. This enhancement allows creators to design AR “Lenses” — Snapchat’s term for AR effects — with unprecedented ease and speed. Tasks that previously took weeks can now be completed in just a few hours, thanks to the power of AI.

Lens Studio’s upgrade extends its utility beyond Snapchat, enabling the development of AR experiences for other websites and apps. This opens up new avenues for creators and businesses to leverage AR across multiple digital platforms. Furthermore, broadening their reach and impact.

Snap Fuels India’s Rise as an AR Powerhousepen_spark

Snap’s latest generative AI technology also promises to elevate the user experience. Snapchat users in India can now enjoy more realistic and immersive special effects when using their phone cameras. This advancement is part of Snap’s broader effort to push the boundaries of AR innovation and maintain its competitive edge in the social media industry.

Snap Inc.’s decision to roll out these AI-powered tools in India is both strategic and timely. India’s vast, tech-savvy population has a growing appetite for AR experiences, making it an ideal market for AR innovation. By providing Indian creators with state-of-the-art tools, Snap aims to cultivate a vibrant AR ecosystem in the country.

Snap’s initiative could well accelerate the growth of AR in India, and push Snapchat’s market share up, enabling creators to produce more sophisticated and engaging content. This move not only enhances the user experience but also reinforces India’s position as a hub for AR innovation.

Snap Inc., the company behind Snapchat, is making a big push into Augmented Reality (AR) in India. They’ve introduced new AI-powered tools that make creating AR experiences, called “Lenses” on Snapchat, much faster and easier. This is especially exciting for Indian developers because it opens up the AR world to more creators. Moreover, potentially leading to a surge of innovative and engaging AR content.

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