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Kuku FM Expands Audiobook Access in India with Storytel Partnership

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kuku fm signs storytel - the reelstars

Indian audio content platform Kuku FM is making a big splash in the audiobook market with a strategic licensing deal with Storytel, a global leader in audiobooks. This partnership promises to redefine how Indian audiences experience audiobooks, offering a wider selection and catering to the ever-growing demand for regional content.

Diverse Content in Local Languages

Kuku FM, boasting over 2 million subscribers, has built its reputation on providing a diverse range of audio content, including podcasts, stories, and talk shows. This new deal significantly expands their audiobook library by integrating over 3,300 titles and 26,000 hours of fresh content from Storytel’s vast collection.

This move aligns perfectly with Kuku FM’s vision of making global knowledge accessible to the Indian heartland in their native languages. This partnership goes beyond entertainment, aiming to offer audiobooks on a variety of topics, including complex financial concepts, all delivered in familiar tongues.

Booming Market with Untapped Potential

The Indian audio streaming industry is experiencing explosive growth, with the OTT audio market expected to reach a staggering $1.8 billion by 2025. This partnership positions Kuku FM to capitalize on this trend, particularly the surging demand for regional audio content.

Local languages like Tamil, Telugu, Marathi, and Bengali are leading the charge in audio streaming, according to industry reports. Kuku FM understands this preference and is leveraging Storytel’s expertise in the Indian market to offer audiobooks by bestselling authors in these very languages. This opens doors for a whole new audience to discover the world of audiobooks, previously limited by availability.

This deal marks Kuku FM’s second major content acquisition in recent times. Last year, they secured exclusive audiobook rights from publisher Rupa Publications. This latest partnership further strengthens their commitment to providing a comprehensive and diverse audio library.

Leaders Coming Together for Mutual Benefit

Both Kuku FM and Storytel bring unique strengths to the table. Kuku FM is a leading player in the Indian audio content market, with a strong understanding of local preferences. Storytel, on the other hand, is a global powerhouse with a proven track record in the audiobook industry.

The integration of Storytel’s library into the Kuku FM platform is already underway and is expected to be completed within the next quarter. This means listeners can expect access to a vast array of audiobooks in their preferred languages by early March.

Titles like “Shoe Dog” by Phil Knight, “Ikigai” by Hector Garcia, “The Alchemist” by Paulo Coelho, “Atomic Habits” by James Clear, and “Sapiens” by Yuval Noah Harari are just a few examples of the international bestsellers that will soon be available to Indian audiences in their native languages. This signifies a significant shift in the way audiobooks are consumed in India, making them more accessible and engaging for a wider audience.

With this strategic partnership, Kuku FM is poised to revolutionize audiobook consumption in India, offering a treasure trove of content that caters to the growing demand for regional and diverse audio experiences.

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National Brother’s Day: Meet Creators Who Are Doting Brothers!

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National Brother's Day-The Reel Stars

National Brother’s Day is celebrated on 24th May of every year. It is a day dedicated to rejoice in the bond between brothers and the role they play in our lives. Like any familial relationship, a brother’s love is also unconditional. While brothers may compete and tease each other, they stand by each other through thick and thin, celebrate successes, and provide comfort during tough times. Unlike many other relationships that may come and go, the bond between brothers is lifelong. Even as they grow older and pursue separate paths in life, the connection remains strong. Overall, a brother’s love is a special and irreplaceable aspect of many people’s lives, offering companionship, understanding, and a sense of belonging.

On the special occasion of National Brother’s Day, let’s take a look at the list of popular creators who are also doting brothers. They play an important role in their siblings’ lives and aptly fit the tag of ‘Bade Bhaiya’.

Zaid Darbar  

Content creator and choreographer, son of renowned music director Ismail Darbar, Zaid Darbar is a doting brother to young sibling Awez Darbar. The duo, who are known for their dance moves, run a dancing academy in Mumbai called ‘B You’. Zaid, husband of actress Gauahar Khan, comes across as one of those brothers who are quite affectionate and protective toward their younger ones.

Awez Darbar

Well, the way Zaid is for Awez, similarly Awez’s love for his sister Aman Darbar is unconditional. The brother-sister duo is irreparable. Awez, who is known for his down-to-earth and soft-spoken nature, shares a friend-like bond with Anam. Awez and Anam both are social media sensations and are famous for their engaging content.   

Abhishek Malhan

Bigg Boss OTT 2 Abhishek Malhan aka Fukra Insaan and his elder sibling Nishchay Malhan aka Triggered Insaan are quite popular YouTubers. Abhishek may be a ‘Chote bhaiya’ but comes across as more of a friend to Nishchay. They are together through thick and thin and are always there for each other.

Ayaan Zubair

Ayaan may be a younger brother to sister and actress Jannat Zubair but is quite protective and caring towards her. He has also walked in her sister’s footsteps and has made a big name in the television industry and social media. The brother-sister duo makes some amazing and relatable content on social media. Their Instagram photos are proof of their close bond and we love how Ayaan is always on Jannat’s side, like an ideal brother.

Vishnu Kaushal

Vishnu Kaushal and his brother Govind are known for making hilarious content that is loved by netizens and even Bollywood stars. Oftentimes being in the same field may lead to disagreement but they are always in sync and a perfect brother. In their case, it’s difficult to say who is more protective towards each other and who plays the role of ‘ideal brother’.

Ashish Chanchlani

Popular YouTube personality and content creator Ashish Chanchlani has a younger sister named Muskan who is a fashion content creator. Ashish and Muskan are one of those brother-sister duo who love unconditionally but also fight for pity things. However, Ashish comes across as a pillar of strength for his sister.

Keep up the same bonhomie guys!

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5 Fashion Stylists To Follow On Instagram

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Fashion stylists-The Reel Stars

A stylist is a professional who curates looks for another person or a brand. They play a very crucial role as they are responsible for all aspects of a person’s visual aesthetic. Their job is to
create a wardrobe plan that includes key pieces and accessories, ensuring versatility and cohesiveness. Fashion stylists are in high demand by clothing brands and retailers to create visual merchandising displays, style mannequins, and curate outfits for store displays. However, appointing a fashion stylist may burn a hole in your pocket.But what if we tell you that you can achieve all the tips and tricks related to fashion and style free of cost?Well, there is a list of fashion stylists who are using social media platforms effectively to enhance your knowledge of fashion.Furthermore The Reel Stars listing down a few female fashion stylists who regularly upload videos on Instagram to help people understand choice outfits according to their preferences, body types, and lifestyles, making them look and feel their best.

Ishita Saluja

Ishita Saluja, in a very short period, has earned a massive fan following on Instagram. She regularly posts outfit ideas, clothing hacks, and fashion tips which are game changers. She has 1 million followers on her Instagram, becoming one of the most followed fashion stylists on social media. We believe she can be your fashion saviour.

Jainee Gandhi

Jainee is a Certified Image Professional (CIP) from The Association of Image Consultants International (AICI) and has been working as a style curator, highly featured image consultant, and sustainable style advocate for over 10 years now. She has 225K followers on Instagram and often uploads videos where one can take tips on styling to boost body confidence and stand out in a crowd.

Tanistha Basu

Tanistha is one confident woman who never goes wrong with her tips and recommendations. However She has nearly 171k followers on Instagram where she regularly shares her fashion hacks and tips on matching colours and style mistakes that are “ruining” your outfits. She lives in Bangalore and is a MBA Finance graduate who found passion in the world of fashion.

Ria Dixit

However Ria’s guidelines can redefine your look in a way that flatters your body shape and reflects your personality. Furthermore You need guidance with your professional image, sprucing-up of your weekend wear, or a complete wardrobe makeover Ria’s Instagram account has got it all.

Moushumi Khara

However Moushumi is a fashion stylist who has a constant tab on current trends suggests mix- clothing items to create stylish outfits. Furthermore She engages with her followers by responding to their comments and questions. Following her social media account can provide great inspiration and insight into the world of high fashion and styling.

Well, we hope these fashion divas are now your saviour and help you notch your fashion quotient higher!

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Anveet Kaur And Shantanu Maheshwari Unveil First Look Of Their Film ‘Love In Vietnam’ At Cannes

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Love in Vietnam-The Reel Stars

Look forward to a fresh new Jodi as heartthrobs Avneet Kaur and Shantanu Maheshwari come together for the first time for an upcoming international film. The entertainment industries of India and Vietnam have joined hands, marking the dawn of a new era in cinematic collaboration.

The film is helmed by talented director-turned-producer Omung Kumar, joined by Director-Producer Rahhat Shah Kazmi, internationally acclaimed festival curator Captain Rahul Bali, and Abhishek Ankur.

Apart from Shantanu Maheshwari and Avneet Kaur, the film also stars Vietnamese actress Kha Ngan. The film, titled Love In Vietnam is based on the bestseller Madonna In A Fur Coat.

The excitement reached a crescendo as the first look poster of Love In Vietnam was unveiled at the prestigious Cannes Film Festival 2024. The event was graced by the presence of lead actors Shantanu Maheshwari and Avneet Kaur, director-producer Rahhat Shah Kazmi, producer Captain Rahul Bali, and co-producers Tariq Khan and Zeba Sajid.

Taking to Instagram, Avneet also shared the first look of the film with her fans on social media. “Proud to launch the first look of ‘#LovelnVietnam’ at Cannes! This is the first India-Vietnam collaboration and I couldn’t be happier sharing this with you all,” she wrote.

Take a look!

Shantanu too shared the same posters of the film on his Instagram account and wrote, ”Thrilled to unveil the first look of our film #LoveInVietnam at Cannes! I’m excited to finally be able to share this, our groundbreaking India-Vietnam collaboration!”

Avneet Kaur was a part of the popular movie Mardaani and made her big Bollywood debut as a lead actress in Tiku Weds Sheru opposite Nawazuddin Siddiqui.

Meanwhile, Shantanu was last seen in Netflix’s vampire drama titled Tooth Pari: When Love Bites. He also featured in Alia Bhatt-starrer Gangubai Kathiawadi, which was directed by ace filmmaker Sanjay Leela Bhansali.

We are sure fans cannot hold the excitement to see the duo on their screens!

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