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Yashraj Mukhate to compose regional tunes for Tic Tac

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Yashraj Mukhate and Ranveer Singh collaborate for Tic Tac. Reelstars

For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac.
According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well.

The Hindi campaign that has hit social media has Ranveer Singh’s energy and enthusiasm in full flow, to the rhythm of Yashraj Mukhate’s beats, mirroring the spirit of Tic Tac. The film is intended to spread cheer and good vibes, inspiring a positive outlook towards life and overcoming daily challenges, making it a movement rather than just a campaign.

 

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A post shared by Ranveer Singh (@ranveersingh)

Yashraj Mukhate’s jingle, “Vibe Hai… Tic Tac Wali Life Hai,” is pure fun, transforming the original soundtrack into a catchy & foot-tapping tune, matching the throbbing energy of Ranveer Singh’s dance moves. The music video encourages everyone to indulge in Tic Tac’s Playful Spirit.

Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, stated, “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer Singh’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

28 year old Yashraj Mukhate, with an impressive 2.4 million followers on Instagram, was recently adjudged Influencer of The Year at the Impact Digital Influencer Awards 2023. His recent mashup ‘Appreciate Ki Wajah Se’ featured Rahat Fateh Ali Khan, with Yashraj Mukhate playing the keyboard and acting out Rahat Fateh Ali Khan’s words from a live event.

Yashraj Mukhate shot into the limelight during the lockdown in 2020, with his mashup on ‘Rasode mein kaun tha’, which went viral and catapulted him into public attention.

 

With over 30 years of journalistic experience, Aparna is a media maven who has been at the forefront of the media business for over two decades. Renowned for her pioneering spirit, she spearheaded the launch of many popular Indian websites focusing on the aspects of the television industry and has also served as the founding editor of the nation’s premier music trade print magazine.

Brand Studio

Scrub Daddy launches in India with Yashraj Mukhate, Rupal Patel collab

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Yashraj Mukhate and Rupal Patel recreate the Rasoda magic for Cif's Scrub Daddy. Reelstars

As Scrub Daddy, the cheerful sponge with a smiley face makes its entrance into the Indian market, it does so in style, collaborating with none other than viral sensation and composer Yashraj Mukhate. Known for his infectious content, Mukhate joins forces with Unilever’s Cif to announce the arrival of Scrub Daddy through an engaging Instagram post. The post features Mukhate alongside Rupal Patel, better known as Kokila Modi from the hit TV show “Saath Nibhana Saathiya.”

Catchy Ad: Bringing Scrub Daddy to Life

In the captivating ad, Mukhate is seen tackling dirty dishes while receiving sage advice from Kokila Modi herself. As she emerges from the television screen, Modi recommends Cif’s Scrub Daddy for the task at hand. The duo then breaks into an impromptu song and dance, showcasing the product’s features through Mukhate’s signature composition.

Scrub Daddy’s Success Story: A Journey of Innovation

Established in 2012, Scrub Daddy quickly rose to prominence as “Shark Tank’s most successful product to date.” With sales surpassing $670 million and a presence in over 20 markets worldwide, Scrub Daddy’s success knows no bounds. Its popularity soared further on TikTok, amassing over 3 million followers and becoming a household name.

Social Media Strategy: The Secret to Scrub Daddy’s Growth

According to Scrub Daddy’s social media managers, the brand’s rapid ascent on TikTok can be attributed to its consistent focus on producing “self-aware” content. By understanding and engaging with its audience, Scrub Daddy effectively leveraged the platform’s vast Gen Z demographic, capturing hearts and minds along the way.

Targeting Gen Z in India: A Strategic Move

With Mukhate as its ambassador, Scrub Daddy aims to captivate India’s Gen Z audience. However, priced at Rs 399, the product may face challenges in a market where dishwashing scrubs are available for as low as Rs 20. Nevertheless, Scrub Daddy’s partnership with Unilever’s Cif marks an exciting new chapter in its journey, signaling its entry into a new category and reaffirming its commitment to innovation and excellence.

A Nostalgic Nod: The Genius of Mukhate’s Composition

In the new ad, Mukhate seamlessly weaves his magic as he revisits the familiar trope that first propelled him to fame. With a playful caption—”Aaj se rasode me Cif Scrub Daddy hoga!”—Mukhate ensures that viewers are instantly transported back to the iconic moment that captured the nation’s imagination. Moreover, the inclusion of Rupal Patel, known for her role as Kokila Modi, adds an extra layer of authenticity and nostalgia to the ad.

A Perfect Pairing: Mukhate and Patel’s Dynamic Duo

The choice to pair Mukhate with Patel is a stroke of brilliance, resonating with fans of the show who are familiar with Patel’s character as the strict matriarch who demands perfection in household chores. This dynamic pairing not only adds depth to the ad but also creates a sense of familiarity and relatability for viewers, further enhancing the brand’s connection with its audience.

 

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Show Some Love With Cadbury Silk & AI : The Story Of Us

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cadbury zoya akhtar - the reelstars

Want to do something more than just buy your Valentine chocolate? Cadbury Silk, India’s beloved premium chocolate, is playing cupid in a whole new way with their “Story of Us” campaign. This innovative experience allows couples to transform their cherished love moments into a heartwarming tale, brought to life with the magic of generative AI technology.

Weave Your Love Story Into A Film

Couples can embark on this journey by scanning the QR code on their favorite Cadbury Silk pack. This leads them to a website where they answer a series of questions, curating their unique love story. These stories are then visualized with personalized avatars, creating an animated movie that captures the essence of their special bond.

 

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A post shared by Rohit Suresh Saraf (@rohitsaraf)

Zoya Akhtar Adds Her Touch

Renowned filmmaker Zoya Akhtar lends her creative expertise to the campaign, ensuring the stories resonate with authenticity and cinematic flair. She adds context to the precious moments, showcasing the true depth and beauty of love in its various forms.

Ogilvy India’s Creative Tech Team developed a unique tool that transforms users’ text input into charming character animations. This in-house solution automates the personalization process, creating a world-first experience in terms of scale and implementation for a brand campaign.

Selected stories from the campaign will be featured on the popular streaming platform, Disney+Hotstar. This allows couples to share their love stories with a wider audience, celebrating their connection on a larger stage.

With “The Story of Us,” Cadbury Silk goes beyond a delicious treat. They offer a platform for couples to cherish their memories, express their love, and create a unique Valentine’s Day experience that they’ll always remember.

So, this Valentine’s Day, ditch the ordinary and dive into the extraordinary with Cadbury Silk’s “The Story of Us”. Weave your unique love story, embrace the magic of AI, and celebrate the power of love in a way that’s truly special.

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Brand Studio

Swiggy Sets A “Table For 2” with Talented

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swiggy table for 2 - the reelstars

It’s Valentine’s Day again and Swiggy isn’t just serving up delicious meals, they’re serving up a heartwarming reminder that love comes in all ages and flavors. Ditch the predictable rose bouquets and cheesy chocolates, because Swiggy’s got a love story that’ll melt your heart.

The “Wrong Address” story from last year had us all charmed and warm inside. When Aashna and Raghav met on their orders being delivered to the wrong address, it was the beginning of young love and the conclusion of a brilliant campaign from Swiggy. This year, Swiggy and Talented have come back with another beautiful UI-based film that is just as beautiful but focused on an old school love.

 

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Table for 2 ditches the “right swipes and ghosting” narrative for a tale of two empty nesters, Shailja and Pradeep, rekindling their 40-year-long love with a little help from Swiggy. They navigate badminton courts, grocery deliveries, and yes, even vegetable choppers, all through the Swiggy app. It’s a heartwarming reminder that love takes many forms, and convenience can be the secret sauce to reigniting the spark. Even the most stoic heart would melt with all the feels that this little movie serves.

Do you see what we mean? All the warm fuzzies in 2:52 minutes!

Also, did you recognize the voiceover for Pradeep? Here’s a little hint!

swiggy - the reelstars

Did you guess it right? Drumroll please… it’s none other than the talented Gajraj Rao, winner of the Filmfare Award for Best Supporting Actor for his captivating performance in Badhaai Ho! This little titbit from our friend at Swiggy was a sweet surprise (just like all the desserts we order from the app).

This storyline comes from Malvika Thirani, a creative young writer at Talented, who says, “Writing this film, of all things, has been cathartic. My maternal and paternal grandparents lost their respective partners very early on, so I never got to see the shapes and forms geriatric love can take. Had they been here, I believe this would be it – love residing not in grand gestures but in ordering an audaciously simple vegetable chopper.”

Aparna Giridhar, VP of Marketing at Swiggy, said, “The trend of talking to the youngest lot for Valentine’s Day isn’t new. And since a few years, supporting singles during V Day has emerged as a theme. But we know there is a rise in people using Swiggy for their parents, and teaching their parents how to use it, in their absence, it in their absence. Convenience is a universal need. More so for this specific cohort.”

The director duo for the film, Rohan and Sanjana, said “The love that Wrong Address received last year set the tone for this year’s love story. We knew that no matter who the protagonists are, ‘feels’ have to be our main character. Getting to further this IP with a senior story felt like just the right next step. Biggest props to our animator, Vaishnav Menon who only bettered the project with his insights. Our parents approved the film before the brand did, which says a lot about craft that’s crafted with care.”

The brilliance of this ad lies not just in its relatable story, but in its subtle shift in perspective. Swiggy, often associated with trendy young adults and late-night deliveries, positions itself as a tool for nurturing love across generations. We see how the app bridges the gap, becoming a part of Shailja and Pradeep’s routine, adding a touch of convenience and joy to their everyday interactions. It’s a gentle reminder that love isn’t confined to age or circumstances; it finds expression in the simplest gestures, and sometimes, a thoughtful Swiggy order can be just the thing to rekindle the spark.

Makes you want to send your दादा- दादी some sitafal kulfi for Valentine’s Day, doesn’t it?

 

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