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Cult Launches ‘Fit Creator Accelerator’ Campaign

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Hrithik Roshan to judge creators for Cult's Creator Acceleretor Campaign. Reelstars

In a world where fitness reigns supreme and social media shapes our wellness journeys, influencers have emerged as the torchbearers of healthy living. From celebrity trainers to everyday enthusiasts, these digital dynamos inspire millions to sweat it out, eat better, and live stronger. Enter Cult, a leading fitness brand, with its groundbreaking ‘Fit Creator Accelerator’ (FCA) campaign, poised to revolutionize the influencer landscape and empower a new wave of fitness creators across India.

Introducing Cult’s Innovative Campaign

In India, the fitness influencer landscape has witnessed exponential growth in recent years. From celebrity trainers to everyday fitness enthusiasts, individuals across the country are leveraging their platforms to share workout routines, nutrition tips, and wellness advice. Influencers like Shilpa Shetty Kundra, who combines yoga and healthy living, and Ranveer Allahabadia, known for his informative fitness content, have amassed dedicated followings and become household names in the fitness community.

The ‘Fit Creator Accelerator’ campaign by Cult aims to tap into this burgeoning ecosystem by providing aspiring influencers with a platform to showcase their passion for fitness. Whether they’re nano-influencers with a few hundred followers or macro-influencers with thousands, FCA offers an inclusive opportunity for creators of all sizes to amplify their voices and reach a wider audience.

Opportunity for Aspiring Influencers

To participate in the FCA initiative, aspiring influencers are required to complete a comprehensive form detailing their fitness journey, content creation background, and social media presence. This initial screening process ensures that candidates are genuinely passionate about fitness and possess the creativity and dedication required to succeed as influencers.

Once the initial screening is complete, the most promising candidates undergo further evaluation by a distinguished panel of judges, including none other than Hrithik Roshan himself. As a fitness icon and advocate, Roshan brings invaluable expertise and insight to the selection process, ensuring that only the most deserving creators are chosen to be a part of the FCA program.

The selected influencers, dubbed ‘cultists,’ will have the opportunity to showcase their fitness content on Cult’s official social media platforms, gaining exposure to Cult’s vast audience of fitness enthusiasts. This exposure not only boosts their visibility but also provides them with valuable experience and networking opportunities within the fitness industry.

Cult Fosters Community of Wellness Warriors

Beyond the individual benefits for influencers, the FCA campaign serves a larger purpose of fostering a community of like-minded individuals who share a passion for fitness and wellness. By building micro-communities of influencers, Cult aims to create a ripple effect that inspires millions of Indians to prioritize their health and adopt fitness as a lifestyle.

Cult’s ‘Fit Creator Accelerator’ campaign represents an initiative that not only empowers aspiring fitness influencers but also contributes to the larger mission of promoting health and wellness in India. By providing a platform for creators to share their passion and expertise, Cult is driving positive change and shaping the future of fitness influencer marketing in the country.

Health

Meet The Influencer Breaking Taboos: Simran Jain, Forbes 30 Under 30 Asia

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Simran Jain’s meteoric rise from TikTok fashion influencer to a leading advocate for women’s health and empowerment is nothing short of remarkable. With over 1.2 million followers on Instagram, Jain has harnessed the power of social media to challenge taboos surrounding menstruation and sexuality.

From Fashion to Advocacy

Jain’s journey began with a passion for fashion and self-expression on TikTok. However, it was her growing awareness of the silence and stigma surrounding women’s health issues that prompted her to pivot towards advocacy. Recognizing the dearth of open and reliable information on sexual health, Jain embarked on a mission to spark conversations and break down barriers.

Unbound: Empowering Women, One Product at a Time

As the co-founder of Unbound, Jain has established a platform dedicated to providing women with access to essential products for menstrual hygiene and sexual wellness. From menstrual cups to playful card games promoting open dialogue, Unbound is revolutionizing the way women engage with their bodies and sexuality.

Breaking Down Societal Stigmas

Jain’s path to success has been fraught with challenges, particularly in confronting entrenched societal taboos. Yet, her resilience and unwavering commitment to her cause have enabled her to overcome adversity and effect meaningful change. By challenging misconceptions and advocating for inclusivity, Jain is paving the way for a more enlightened and accepting society.

Global Recognition: Forbes 30 Under 30 Asia List

In a testament to her impact and influence, Simran Jain was recently included in the prestigious Forbes 30 Under 30 Asia list for Media, Marketing and Advertising. This accolade not only recognizes her achievements but also underscores the significance of her advocacy on a global scale.

Roots in Bangalore

Hailing from Bangalore, Jain’s connection to her hometown runs deep. Through her Instagram series “Bangalore Mein,” she invites her audience to explore the city’s rich culture and heritage, showcasing the vibrant tapestry of life in the Garden City.

Overcoming Obstacles with the Support of Family and Friends

In Jain’s narrative, familial and communal support play a pivotal role. Blessed with unwavering encouragement from loved ones, she has forged ahead in her mission to dismantle taboos surrounding women’s health, undeterred by societal pressures or conventions.

Simran Jain’s story is a testament to the transformative power of advocacy and activism. Through her fearless pursuit of progress and her unwavering dedication to empowering women, she has emerged as a beacon of hope and inspiration for women everywhere. As we celebrate her inclusion in this year’s Forbes 30 Under 30 Asia list, we are reminded of the profound impact that individuals like Jain can have in shaping a more equitable and enlightened world.

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Health

Revant Himatsingka’s “Label Padhega India” Gains Traction

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“You are what you eat,” a simple phrase that holds immense power, especially when it comes to packaged foods. FoodPharmer, a social media influencer passionate about health and wellness, is on a mission to educate consumers about the hidden ingredients lurking behind attractive packaging. Foodpharmer, or Revant Himatsingka’s, recently launched “Label Padhega India” campaign is gaining traction and we’re here with the updates. However, If you haven’t heard about it yet, here’s a little background as well.

Label Padhega India

Following his impactful video exposing the high sugar content in Bournvita and its potential consequences for children, FoodPharmer recently launched a new initiative – Label Padhega India (Read the Label, India). Besides, This movement aims to empower consumers by encouraging them to make informed choices by reading food labels.

The initiative sheds light on the potential health risks associated with packaged foods. FoodPharmer emphasizes the importance of understanding the ingredients list and deciphering the nutritional label. This awareness empowers consumers to identify unhealthy additives, preservatives, and hidden sugars that can negatively impact their health.

Lay’s and the Palm Oil Controversy: A Case Study in Action

FoodPharmer’s dedication extends beyond raising awareness. Revant Himatsingka’s actively highlights discrepancies in food manufacturing practices. However, One such instance involved Lay’s chips. FoodPharmer exposed the use of palm oil in Lay’s Indian products, while the US counterparts used healthier alternatives. Moreover, This pressure from the initiative and consumers likely played a role in Lay’s announcement to replace palm oil with a healthier option in India.

A Star-Studded Call to Action

Label Padhega India isn’t a solo effort. The initiative boasts an impressive list of supporters, including celebrities like Archana Puran Singh, Abhinav Bindra, and Dinesh Karthik, alongside prominent influencers. Furthermore, This collective voice aims to amplify the message and reach a wider audience.

So, what’s new with the campaign?

Small businesses have joined the campaign!

Revant shared a video featuring a small business owner who vows to have print labels with exactly what her products contain. The video features Kaushalya Choudhary, owner of Sidhi Marwadi, a Jodhpur based business that sells products like the “Lal Mirch Powder” she holds in the video.

Cofounder of Hotmail joins in!

In another post, he shared a video of Sabeer Bhatia, the co-founder of Hotmail. However, as he accepts the “Label Padhega India” challenge as well.

Support from Ghana by Top LinkedIn Voice

Etornam C. Tsyawo, a Top Food Science Voice on LinkedIn, from Ghana also shared a post showing support for the health movement. With a picture of her reading food labels, she talks of how most big food companies follow questionable marketing practices and it’s time to make them accountable.

FoodPharmer’s initiative is a significant step towards promoting health consciousness in India. By empowering consumers with knowledge and encouraging them to read labels, Label Padhega India paves the way for a future where individuals make informed choices about the food they eat.

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Health

Will Foodpharmer’s “Label Padhega India” Make A Difference? – Updated

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Revant Himatsingka, or Foodpharmer as he’s known, is gearing up to start a health revolution on 11th May. According to the latest posts shared on his social media accounts, “Label Padhega India” will begin a war against companies that mislabel their foods and have been misleading Indian consumers for decades! If you haven’t already heard of this health activist influencer and his initiatives, we’ve got you.

First, who is Foodpharmer?

Foodpharmer or Revant Himatsingka is a social media influencer known for his work promoting healthy eating and advocating for transparency in food labeling, particularly with packaged foods in India. This young Indian is a high achiever who holds a degree from NYU Stern School of Business and The Wharton School. He previously worked in finance, including a stint at McKinsey & Company. However, after a brief but successful stint in finance, he decided to focus on his true passion; educating Indians about health with humor and hard facts! And, with 2.1M followers on Instagram and 503K YouTube subscribers, he’s already made his mark!

While Revant uses humor to share his message about healthy eating choices and label reading, he’s extremely invest in the cause. And we believe that a lot more people should be. Over the years, consumers have slowly become more conscious about the fact that a lot of labels. And advertising around “health” products are completely misleading. Is a process cereal load with sugar really a healthy breakfast for your child? You only need to do a little reading to learn the opposite. And these are the kind of basic but big facts that Foodpharma shares through his content to raise awareness.

Big Win Against Bournvita

In April 2023, his review on Cadbury’s Bournvita went viral after he criticized the company for it’s labelling. On reading through the content in the label, he explains how most of the ingredients are some form of sugar and the product is likely to contribute to diabetes. After the video became viral, the company filed a defamation case against him. And made him take down the video with an apology.

However, the video was massively reshared already and caused Bournvita a lot of bad publicity. In December 2023, Revant shared his “Big Win” with followers since all of this led to Bournvita reducing the sugar content by 15%! However, he still asserted that despite the reduction, the brand needed to stop falsely advertising itself as a health drink.

Making Food Brands Accountable

While the Bournvita campaign was his claim to fame, Revant’s content is a whole treasury of information to help consumers make better decisions. One of his most impactful videos exposes a double standard by some multinational companies (MNCs). The video highlights how certain MNCs, like Nestle, allegedly use less expensive ingredients or potentially harmful additives in their Indian products compared to those sold elsewhere.

For example, Nestle’s baby food in India reportedly contains added sugar, unlike its European counterpart. Similarly, Skittles in India may contain Titanium Dioxide. A colorant linked to health concerns, while being absent from the European version. Everest and MDH masalas are ban in Singapore because they contain cancer-causing agents. But as we know are top sellers in India and found in most kitchens. This alleged practice raises concerns not only about corporate responsibility but also about lax regulations. The question all this raises is whether the government needs to do more to ensure consumers. And are protect from potentially harmful ingredients.

Label Padhega India?

Now, Revant is gearing up for his latest campaign called “Label Padhega India,” which translates to India will start reading labels. The question is, will they? And what exactly is the campaign going to do? From the trailers and posts shared on his accounts, we know that influencer @nasdaily and cricketer Dinesh Karthik are supporting the initiative. While he hasn’t shared too many details, he says:

“It’s time for Indians to unite and fight against all the health scams going on in the country. 1 year ago we started a health movement by fighting against Bournvita. It’s time for us to transform this “health movement” into a “health revolution”!! This battle is over, the war begins on 11th May!”

via Linkedin

As a “influencer” who leverages social media to raise awareness about healthy eating habits. And challenges big food companies on their labelling practices. We’re excited about what Foodpharmer is bringing to the table on 11th May!

Update:

The video for the campaign was released on Foodpharmer’s YouTube channel on 11th May. Multiple headlines from various leading publications like Times Of India are shared, which emphasize facts like how India has become a Diabetes capital. A catchy rap performed by Raagma talks about how most food and beverage companies compromise on quality in India and mislabel products. It features multiple influencers and celebrities like Mortal, Madan Gowri, Funcho, Tech Burner, Satvic Movement, Abhinav Bindra, Flying Beast, Sourav Joshi, Thugesh and Nas Daily who encourage viewers to start reading labels! Revant challenges consumers to read the ingredients on labels before consuming anything. And if you accept the challenge, participate using the following steps.

To participate in the challenge, follow these steps:

  • Upload a Story or a Post with a label.
  • Challenge 3 more people to do the same.
  • Tag @Foodpharmer if you want Revant to repost it (but this is optional).
  • Use the Label Padhega India music that has been added to the Instagram music library for the story or post.

According to his latest update, he also shared that he will be personally meeting some participants and also giving out gifts to 100+ people who take part in the challenge. We think it’s a great initiative and encourage you to participate and make companies accountable for what they are selling to Indian consumers as well!

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