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Explore Regional Indian Cuisine with These Food Micro-Influencers

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Are you tired of the same old meals and eager to try something new? Why not embark on a culinary journey across India this week? These Instagram food micro-influencers bring the flavors of their respective states right to your home, offering something for everyone. Discover the diverse and rich regional cuisines of India with these talented food bloggers.

Tamil Nadu – Rakesh Raghunathan (@puliyogaretravels)

Rakesh Raghunathan, known as @puliyogaretravels on Instagram, is a passionate food historian and influencer who explores the depths of Tamil Nadu’s culinary heritage. From traditional Chettinad chicken to mouth-watering dosas and idlis, Rakesh showcases the authentic flavors and cooking techniques of Tamil cuisine. His detailed posts and engaging stories make you feel like you’re right there in a Tamil kitchen.

Maharashtra – Archana Arte (@archana_arte)

Archana Arte, who goes by @archana_arte on Instagram, is your go-to guide for exploring the diverse flavors of Maharashtrian cuisine. Whether it’s the spicy Kolhapuri dishes, tangy Misal Pav, or the sweet delights of Puran Poli. Besides, Archana’s posts capture the essence of Maharashtra’s culinary landscape. Her passion for food is evident in every post, making it easy for you to try these recipes at home.

Orissa – Sneha Senapati (@_ras_sassy_)

Odia cuisine, a hidden gem of Indian culinary heritage, is both nutritious and low in oil, yet it often remains underappreciated. Chef Sneha Senapati is passionately working to change that. Sneha first garnered attention on the reality show ‘Chef Vs Fridge,’ where she showcased her exceptional skills and efficient methods of preparing traditional Odia dishes. She now shares her recipes on Instagram, captivating a broader audience with the unique flavors of Odisha. Her dishes emphasize fresh, local ingredients that promote a healthy lifestyle, making Odia cuisine both delicious and beneficial for well-being. Through her engaging social media posts and detailed tutorials. However, Sneha is bringing well-deserved recognition to this regional cuisine, offering an authentic taste of Odisha’s rich culinary heritage.

Jharkhand – Kiran and Prabhita (@cookwith_topposisters)

Kiran and Prabhita, known as the Toppo Sisters on Instagram. Furthermore, are a dynamic duo dedicated to showcasing the traditional delicacies of Jharkhand. Through their vibrant posts, they share not only authentic recipes but also highlight the unique health benefits. Moreover, of these dishes, often offering vegan and gluten-free versions. Their work is a rediscovery of Jharkhand’s often overlooked cuisine, making it accessible and appealing to younger generations. The Toppo Sisters are preserving their culinary heritage and bringing the rich flavors of Jharkhand to a broader audience.

Nagaland – Yangerlemla Longkumer (@_gourmetdiaries)

Yangerlemla Longkumer is a passionate food blogger who brings the vibrant flavors of Naga cuisine to Instagram. Through her engaging posts, she shares authentic Naga recipes, highlighting traditional ingredients and cooking methods unique to Nagaland. Known for its bold and spicy flavors, Naga cuisine often features bamboo shoots, smoked meats, and a variety of indigenous herbs and spices. Yangerlemla’s content not only preserves the rich culinary heritage of her culture. Moreover, but also introduces these distinctive dishes to a wider audience, inspiring food enthusiasts to explore. Moreover, appreciate the diverse and robust flavors of Naga food.

From the spicy smoked pork to simple pakodas. However, these food micro-influencers bring delicious food from their corners of the country to yours. Their engaging posts and easy-to-follow recipes make it possible to explore and enjoy regional cuisines right in your own kitchen. So why not try something new this week and dive into the diverse culinary heritage of India with the help of these talented food bloggers?

Anusuya is a content samurai, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Food

Meet the Sikkimese Home Chef Behind Vlogginkitchen: Rinchen Wangdi Bhutia

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Meet the man behind the momos that have taken Kolkata and social media by storm – Rinchen Wangdi Bhutia! Rinchen, originally from Sikkim, isn’t just another cloud kitchen owner. This Sikkemese home chef’s infectious personality and genuine love for cooking shine through in his daily vlogs, captivating hearts across India.

In every vlog, Rinchen warmly greets his audience with a simple, “Namaste, mera naam Rinchen hai aur mein Kolkata main cloud kitchen chalata hoon” (Hello, my name is Rinchen and I run a cloud kitchen in Kolkata).

From Call Centers to Culinary Calling

Rinchen’s journey began after completing his studies in Sikkim. He tried his hand at various jobs, from BPOs to aviation, but something was missing. In 2023, he took a leap of faith and quit his banking job. Back in Sikkim, with a passion for cooking simmering, Rinchen started creating cooking reels. Inspired by his Sikkimese heritage, he showcased the art of momo-making, a skill practically inborn for him. Rinchen’s talent for momos was undeniable, but his reels highlighted more than just deliciousness. His simple, down-to-earth vlogging style resonated with viewers. He quickly realized Sikkim wasn’t the ideal market for his momos, so Kolkata, the momo haven, beckoned.

Kolkata’s New Momo King

Rinchen returned to Kolkata, researched cloud kitchens, and with the support of friends, launched “Rinchen’s Momo.” His momos, boasting juicy fillings and perfectly thin wrappers, were an instant hit. He experimented with shapes and colors, introducing the now-famous rose momos.

His vlogs showcase not just his momo mastery but also his love for his adopted city. His viewers often see him enjoying delectable Bengali dishes, with “shukto” being his recent favorite.

Social Media Star and One-Man Show

Rinchen’s rise to fame has been nothing short of meteoric. He now juggles two Instagram accounts – one for his business with over 71.8K followers and another for his vlogs boasting a massive 371k audience! All within a few short months!

He attributes his success to Kolkata’s love for momos and his commitment to authenticity. Despite being a one-man army, Rinchen strives to fulfill every order, handling everything from grocery shopping to cooking and packing.

Recently, he was even invited as a guest judge on the Bengali reality cooking show hosted on @zeebanglaofficial; Randhane Bandhane.

This social media star from Sikkim is a local celebrity. He is a source of pride for his family, even if his father, a teacher, jokingly questions his unconventional career path.

Rinchen Wangdi Bhutia is proof that following your passion can lead to delicious success. So, the next time you crave momos in Kolkata, be sure to check out Rinchen’s Momo and experience the taste of social media fame in every bite!

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“Ei Sunny” Says Sahini Banerjee Before Cooking Up Feashts!

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A food creator who’s journey into the world of cooking began at the tender age of five. However, driven by a curiosity about how ingredients transform into diverse flavors across dishes. Influenced by her grandmother’s minimalist approach to cooking. Furthermore, Sahini Banerjee found herself drawn to the kitchen despite her mother’s initial reservations. As a rebellious teenager, defying her mother’s wishes became a playful act of asserting her passion. And now, cooking up ‘feashts’ is what she does full-time and how!

“Ei Sunny Ki Khabi?” asks Sahini Banerjee

Fast-forward to today, Sahini has captured the hearts of food enthusiasts everywhere through her popular platform, Feashts. With a warm smile and a signature greeting of “Ei Sunny (insert dish) khabi?”, Sahini brings a delightful simplicity to her culinary videos that resonates deeply with her audience. And her husband Sunny saying yes with his “Haan Khabo” just makes everyone adore this couple more!

Last year, armed with a strong following of 120K on social media. Moreover, Sahini made the courageous decision to pursue Feashts full-time. This leap of faith has proven to be immensely rewarding. Besides, allowing her to share her love for food with even more people around the world. Now this home-cook/ food creator has a strong following of 563K on Instagram!

Try this simple but mouthwatering recipe from Feashts that we love:

Living as a ‘probashi Bangali’ in both the USA and now in Delhi. Besides, Sahini’s culinary creations reflect a harmonious blend of her Bengali roots and global influences. Her recipes, like the beloved Koraishutir Kochuri, resonate deeply with her diverse audience, bridging cultures through the universal language of food.

Sahini’s kitchen always has the quintessential Bengali pantry staples such as sugar, mustard oil, cumin seeds, paanch phoron, and kalo jeere. In another interview with The Telegraph, she shared that her comfort foods include Phyan bhaath and Nashville-style fried chicken, reflecting a mix of traditional comfort and international flavors.

Beyond her prowess in the kitchen, Sahini infuses personal touches into her content. Moreover, including naming her dog Paneer after his affinity for the cheese itself. This playful anecdote highlights her ability to weave personal stories into her culinary journey. However, creating a deeper connection with her audience.

Sahini Banerjee’s content is all about storytelling through food and sharing moments of joy with her community. With her genuine passion, infectious smile, and dedication to culinary artistry. Furthermore, Sahini continues to charm and inspire, one recipe at a time, proving that the love for food knows no boundaries.

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Mukbang Time! These Indian Creators Are Serving Up Online Feasts & ASMR

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The internet thrives on trends, and few have taken off quite like mukbang. These online broadcasts feature people consuming massive amounts of food while interacting with viewers. But what started as a niche phenomenon in South Korea has become a global sensation, capturing the hearts (and stomachs) of viewers in India, and Indian creators as well.

So, what’s a “Mukbang”?

The term “mukbang” comes from the Korean words “muk-ja” (eating) and “bang-song” (broadcast). These mukbang videos likely stemmed from South Korea’s unique social culture. The country has a high prevalence of single-person households, and mukbangs offered a sense of virtual companionship during meals. The trend also tapped into the popularity of ASMR, with the sounds of crunching, slurping, and satisfied sighs offering a surprisingly relaxing experience for viewers.

The Mukbang trend travelled from South Korea to India quickly!

The 2010s saw mukbang explode in popularity across Asia. India, with its own growing internet audience and a similar rise in single living, proved fertile ground for the trend. Here, mukbang’s resonated for different reasons. To begin with, anyone who watched K-dramas, quickly caught on to the mukbang trend. There’s something about watching someone eat a delicious meal in a K-drama that makes you want to eat while binge-watching as well. For many young people living away from home, especially in college, watching a mukbang with a friendly host felt like sharing a meal with a friend. For others, watching another person eat and enjoy their food often helps in stimulating their own lack of appetite.

The sheer variety of food showcased in mukbangs also captured viewers’ interest. Indian mukbang creators often delve into regional specialties, allowing viewers to experience cuisines from across the vast country. Additionally, some Indian mukbang YouTubers incorporate cooking demonstrations, offering viewers a chance to learn alongside the visual feast.

If you haven’t watched a Mukbang yet, here are some Indian creators with mouth-watering content:

Ashifa ASMR (Ashifa)

A pioneer in the Indian mukbang scene, Ashifa’s channel features her devouring copious amounts of food, the chomping and slurping sounds creating a uniquely satisfying ASMR experience. Her videos rack up millions of views, showcasing the power of a captivating personality and, of course, delicious Indian street food. This mukbang creator from Tamil Nadu currently has 608K subscribers on her YouTube and 271K followers on Instagram.

MaddyEats (Madhuri Lahiri)

Known for her infectious enthusiasm and impressive appetite, Madhuri Lahiri’s channel boasts over 5.03 million YouTube subscribers. Her fans adore her big bites and the eye-catching delicacies she features. Watch any of MaddyEats food challenges and you’re sure to end up craving the same food as well!

Foodie JD

This mukbang creator with 778K subscribers stands out for her clean eating style. Unlike many others, Foodie JD or Jyoti Joshi, finishes all her food, and her fans appreciate her dedication. From vegetarian delights to decadent desserts, her YouTube channel, Foodie JD, showcases a diverse range of dishes. But what truly makes her stand out is her remarkably neat and tidy approach to eating, a refreshing contrast in the world of messy mukbangs.

Food Shood with Bijan

Don’t be fooled by the simple beginnings – Bijan from Tripura started his YouTube channel purely for financial reasons. However, his down-to-earth approach and focus on Indian cuisine have resonated with viewers. His channel, “Food Shood with Bijan,” features videos of him (sometimes joined by others like his mother) enjoying delicious meals, often garnering millions of views. With over 661,000 subscribers, Bijan is a star in the Indian mukbang scene.

Today, mukbangs are a prominent part of the Indian online landscape. Viewers describe a range of emotions when tuning in. Some find the act of watching someone eat strangely comforting, a virtual dinner companion for their solitary meals. For others, the sheer volume of food is a source of amusement and a way to vicariously indulge in a cheat day fantasy. Regardless of your reason, tuning into a mukbang is definitely going to get you hungry in no time!

Who’s your favourite Mukbang Creator in India?

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