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6 Emerging Micro Creators To Watch Out For This International Creators Day

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Indian micro creators

Jawed Karim was just 26 when he shot a video at the San Diego zoo on April 23, 2005 and uploaded it to the fledgling streaming channel called YouTube of which he was co founder.

16 years later, the international community decided to mark April 23 as International Creators Day. Jawed has since grown. Literally. The Bangladeshi-German origin American software engineer and Internet entrepreneur personal YouTube channel now boasts 4.63 million followers and his iconic video has garnered 317 million views so far. Jawed has since moved on to bigger things. But his story is a reminder that small beginnings often make for great success stories.

The era of social content creators was launched by Jawed, and continues to grow. Millions of creators are leaving their 9-5s behind to pursue their passions full-time. Needless to say, the creator economy is booming!

On this special day, we take a look at upcoming Indian creators who are doing great work, we feel, but are still waiting for the spotlight to shine on them. This is an indicative list of a few – there are thousands of creators out there. And putting their heart and soul into creating exceptional work, just waiting to be discovered!

Sakshi – The Slow Traveller

26 year old Sakshi from Guwahati believes in slow travel. And she takes you on picturesque journeys in the country’s north east with each of her well shot videos. She travels with friends, in groups or goes on solo trips, obviously enjoying herself. immensely on each journey, and managing to tempt you to do the same! The best part – she takes you to lesser known, un-touristy places which are breathtaking in their natural beauty. And introduces you to local cuisine. In the past, she has taken her followers along her Instagram journey to Varanasi as well, but the north east is her playground!

Amruta Mane – That girl on wheels

She calls herself a ‘business woman at the age of 21’. She’s a motorcycle coach, who started training women to ride scooters and bikes at a young age. And now is a mini celebrity herself, giving pep talks and conducting road safety sessions. Her vlogs are an inspiration to young women who want to scorch the roads. With their wheels but are held back by cultural obstacles. Happiest on her Enfield, she explores the country, capturing her travels on her Instagram.

Parinita Salian Crasta

Blogger Parinita Salian Crasta moved to Canada a few years ago, but her heart is firmly root in Mangalore. Even as she posts delectable pictures of spaghetti in mushroom sauce, sticky toffee puddings and vol-au-vents, she is worshipped by her followers for the traditional South Karnataka recipes that she unspools with painstaking care through her videos on Instagram. She’s not just creating reels that are a feast for the eyes, but is documenting for posterity the recipes she has learnt from her mother and grandmother – the Padengi Thetla da gassi, the Sajjige roti, the Sannas with Jivo roce, the Basale Kodhel…we could go on and on!

Pranjali Chavan

If you love anime, zoom art or portraits….or, even if you don’t, you should check out Pranjali’s work on Instagram. Her art draws you in, telling stories of Shivaji, Krishna, Mumbai city, Virat Kohli’s journey, and more. Her digital works are captivating, and this young artist has just begun her journey!

Rishad Saam Mehta

Author of Hot Tea Across India, Fast Cars & Fidgety Feet and The Long Drive Home. Rishad says his newfound joy: creating video stories. That’s what his bio says. He has now started making interesting travel videos.
Besides encouraging people to go on roadtrips and self drive holidays in India and abroad, he also posts about food, nature, clean energy – just about anything he encounters on his varied travels across continents. If you can’t travel so much yourself, you can stay tuned to this knowledgeable creator’s posts and roam the world vicariously!

Bharat Gothoskar

Better known as Bhargo by the fans of his company Khaki Tours, which enables the discovery of Mumbai’s past through innovative and engaging trails and tours, Gothoskar is as fluent in Marathi as in English, delivery compact snippets of Mumbai’s history through informative reels christened ‘Mumbai in a minute’. Passionate about the city, he explores each facet of Mumbai through a historian’s lens. Besides, and provides unique perspectives on its present and future.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Lifestyle

Meet Akanksha & Bhushan: Social Media Sensations Known for Debunking Viral Hacks

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Akanksha and Bhushan-The Reelstars

Whatever you see on social media is not always true. To verify whether it works or not, popular blogger duo Akanksha and Bhushan regularly share hacks and tips on social media debunking or verifying popular trends and hacks. Their content typically includes practical advice, creative solutions, and humorous takes on various hacks.

How It Started

Akanksha and Bhushan met by chance at a food festival. Their shared love for food led to a blossoming friendship that eventually turned into a professional collaboration. Akanksha, with her culinary background, provides in-depth knowledge about various cuisines, ingredients, and techniques. Bhushan, a food photographer, brings each dish to life with his stunning visuals, thanks to his keen eye for detail and aesthetics.

Their combined expertise and shared passion have not only fueled their successful collaboration but also created content that resonates with a wide audience, making them influential figures in the realm of social media hacks and trends.

Viral Content and Massive Social Media Following

Akanksha and Bhushan keep their followers engaged with their constantly evolving content on platforms like Facebook, Instagram, and YouTube:

Facebook: Their profile, Think U Can, boasts 832K followers who tune in for their latest hack tests and tips.

Instagram: Their page, The Bhushan Show, has 281K followers. Here, they share short clips, reels, and updates on their latest findings.

YouTube: With 1.07 million subscribers, their YouTube channel features detailed explanations and results of the hacks they test.

Their videos often go viral thanks to their relatable content and honest reviews. Some of their most popular videos include testing bizarre beauty hacks, trying unusual DIY projects, and debunking widely shared myths.

What Makes Them Unique and Impactful

Unique Niche: Their focus on debunking and verifying hacks sets them apart from other influencers, leading to a steady increase in their follower count and engagement rates.

Engaging Content: Their entertaining approach has earned them a loyal following. Fans appreciate their honest reviews and the effort they put into testing each hack.

Trust of followers: Many fans check their videos before purchasing products. For example, in a recent video, they tested a pan that claimed to make rotis and dosa quickly. While the pan worked well for dosa, it failed with rotis.

In another video, they tried a viral floor-cleaning mop, which proved effective and was recommended to their followers.

Keep reading The Reelstars to discover more in the creator-verse!

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Lifestyle

Telangana Tightens Reins on Digital Content Creators

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praneeth hanumanthu - the reelstars

The arrest of Telugu YouTuber Praneeth Hanumanthu for creating and disseminating inappropriate content has ignited a firestorm of debate in Telangana around the regulation of online content. The incident served as a stark reminder of the potential for misuse of social media platforms.

Hanumanthu was first arrested for making inappropriate comments on video of a father and daughter. A few days after that, he now has a case filed against him for drug use under the NDPS Act. A drug test taken by him came back positive for marijuana use. While the police have submitted a petition for holding and further questioning him, he has issued an apology video.

Telangana Govt Responds

In response to the growing public outcry and the need to address the issue head-on, the Telangana State Commission for Women (TSCW) has issued comprehensive guidelines for digital content creators. These directives aim to strike a delicate balance between protecting freedom of expression and ensuring public safety and morality.

The Core of the Issue

The crux of the problem lies in the blurred lines between creative freedom and responsible content creation. While the Constitution guarantees the right to free speech, it also imposes reasonable restrictions in the interest of public order, decency, and morality. The TSCW’s guidelines seek to clarify these boundaries.

Key Provisions of the Guidelines

  • Adherence to Law: Content creators must ensure their content aligns with Indian laws, particularly those related to women’s safety and dignity. Any violation of these laws will be met with strict legal action.
  • Respect for Public Sentiments: Content that promotes hatred, violence, or discrimination against any group or individual will not be tolerated. The guidelines emphasize the importance of upholding the social and secular fabric of the nation.
  • Accuracy and Truthfulness: The spread of misinformation and fake news is a major concern. Content creators must prioritize accuracy and avoid disseminating false information.
  • Responsible Influencer Conduct: Those with significant influence on social media platforms have a responsibility to use their power ethically. Promoting harmful stereotypes, body shaming, or unrealistic beauty standards is strictly prohibited.

Challenges and Implications

Implementing these guidelines will undoubtedly pose challenges. Defining the limits of free speech and determining appropriate penalties for violations will require careful consideration. Moreover, enforcing these regulations in the vast digital landscape will be a complex task.

However, the TSCW’s initiative is a crucial step towards creating a safer and more responsible online environment. It sends a clear message that the government is committed to protecting citizens from the harmful effects of unregulated digital content.

While the guidelines may face criticism from some quarters, they are a necessary response to the growing concerns about the misuse of social media. As technology continues to evolve, it is imperative to have robust regulations in place to protect the interests of the public.

The potential impact on the digital content industry and the challenges of enforcement will be seen from hereon.

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Lifestyle

Harsha Sai: Meet the Man With ‘Golden Heart’

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Harsha Sai-The Reelstars

In a world that can often seem harsh, Harsha Sai stands out as a beacon of kindness and compassion. Known for his philanthropic efforts, he is particularly dedicated to supporting the poor and needy. Often referred to as India’s Mr Beast, Harsha Sai is a well-known YouTuber and content creator recognized for his socially impactful videos.

Philanthropic Efforts and Massive Social Media Influence

Harsha Sai frequently engages in activities such as distributing food, providing financial aid, and fulfilling specific needs for individuals in distress. His work not only provides immediate relief to those in need but also raises awareness about the challenges faced by underprivileged communities. Through his selfless actions, Harsha Sai has made a significant impact on society.

Harsha harnesses the power of social media platforms like YouTube and Instagram to inspire his audiences to contribute to these causes. With 15 million subscribers on YouTube and 13.6 million followers on Instagram, his influence is vast. His work mirrors the generosity and large-scale charitable initiatives of Mr Beast (Jimmy Donaldson), the famous American YouTuber known for his significant giveaways and humanitarian efforts.

Harsha Sai’s videos often go viral due to their emotional content and the sheer scale of his charitable acts. This virality amplifies his message and encourages his followers to participate in charitable activities, creating a ripple effect of kindness and generosity.

How It All Started

Harsha Sai gained YouTube popularity in 2019 while attending engineering school in Visakhapatnam. His Instagram posts flaunting his six-pack abs received significant attention, leading to multiple requests from college friends inquiring about his diet. This prompted him to start sharing health tips on TikTok and YouTube. By the time he graduated in 2020, Sai had amassed 900,000 subscribers on YouTube.

Financial Commitment to Charity

Harsha Sai has mentioned that he uses money from his YouTube ad revenue, brand sponsorships, and sometimes from diluting his stock portfolio to fund his charitable acts. His commitment to using his own resources for philanthropy underscores his dedication to making a positive impact.

Personal Background

Harsha was born in Telangana and holds a degree in Computer Science from GITAM University. He operates two YouTube channels: Harsha Sai – For You Telugu and Harsha Sai – For You Hindi. His educational background and diverse content have contributed to his wide-reaching influence.

Harsha Sai is a remarkable figure in the world of digital content creation, using his platform to spread hope and positivity. His dedication to helping the poor and needy, combined with his ability to engage and inspire his audience, makes him a significant force for good. As his influence continues to grow, Harsha Sai is definitely a name to watch in the realm of social media philanthropy.

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