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Influencer’s Guide to Compliance with Advertising Laws

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ASCI guidelines - The Reelstars

In today’s digital age, influencers wield tremendous power, shaping trends and consumer behaviors with every post and video they share. However, with this influence comes a responsibility to navigate the complex landscape of advertising laws for influencers. From deceptive practices to intellectual property concerns, influencers must tread carefully to avoid legal pitfalls and maintain their credibility.

Deceptive advertising practices have become a significant concern in the influencer marketing space. The Indian government, through the Ministry of Consumer Affairs, Food, and Public Distribution, has issued guidelines to prevent misleading advertisements and endorsements. These guidelines mandate clear disclosure of any material connections between influencers and brands to ensure transparency for consumers. Failure to comply with these regulations can result in penalties and damage to an influencer’s reputation.

Stay Updated with ASCI Rules

Furthermore, endorsement rules set by regulatory bodies like the Advertising Standards Council of India (ASCI) require influencers to disclose any financial or material relationships with brands. This includes direct payments, gifted products, or long-term partnerships. As enforcement of these rules becomes stricter, influencers must stay updated on the latest guidelines to avoid legal repercussions.

Avoid False Health Claims

Health-related endorsements have also come under scrutiny, especially amid the COVID-19 pandemic. Authorities closely monitor claims made about products’ health benefits to prevent misinformation and protect consumers. Influencers must conduct thorough research and fact-checking before endorsing any products to ensure compliance with health regulations and avoid legal issues. Check compliance laws from authorities like Food Safety and Standards Authority of India, and The Central Drugs Standard Control Organization. Promoting products like health supplements that don’t already have approval from these authorities can be a tricky business.

Also Read: Government Introduces New Regulations for Influencers

Avoid Unintentional Infringement of Intellectual Property

Intellectual property concerns are another area of contention for influencers. Copyright and trademark infringement can lead to legal disputes and tarnish an influencer’s reputation. Therefore, influencers must obtain proper permissions and licenses before using third-party content to avoid unintentional infringement.

Safeguard Data Privacy

Data privacy is a growing concern in the digital world, with consumers increasingly aware of the importance of protecting their personal information. Influencers must comply with data protection laws and implement best practices to safeguard their followers’ data. This includes securing online platforms, using secure payment gateways, and transparently communicating privacy policies to their audience.

In conclusion, navigating advertising laws is essential for influencers to maintain trust and credibility with their followers while avoiding legal risks. By prioritizing transparency, staying informed about regulations, conducting due diligence, and safeguarding personal information, influencers can ensure a successful and legally sound career in the ever-evolving landscape of influencer marketing.

Wielding a keyboard for a katana for 11+ years, Anusuya is a content samurai by day, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl spent her formative years in boarding school, reading Enid Blyton under the covers. Her tourism degree makes her a travel writing wiz, but Anusuya loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Brand Studio

Scrub Daddy launches in India with Yashraj Mukhate, Rupal Patel collab

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Yashraj Mukhate and Rupal Patel recreate the Rasoda magic for Cif's Scrub Daddy. Reelstars

As Scrub Daddy, the cheerful sponge with a smiley face makes its entrance into the Indian market, it does so in style, collaborating with none other than viral sensation and composer Yashraj Mukhate. Known for his infectious content, Mukhate joins forces with Unilever’s Cif to announce the arrival of Scrub Daddy through an engaging Instagram post. The post features Mukhate alongside Rupal Patel, better known as Kokila Modi from the hit TV show “Saath Nibhana Saathiya.”

Catchy Ad: Bringing Scrub Daddy to Life

In the captivating ad, Mukhate is seen tackling dirty dishes while receiving sage advice from Kokila Modi herself. As she emerges from the television screen, Modi recommends Cif’s Scrub Daddy for the task at hand. The duo then breaks into an impromptu song and dance, showcasing the product’s features through Mukhate’s signature composition.

Scrub Daddy’s Success Story: A Journey of Innovation

Established in 2012, Scrub Daddy quickly rose to prominence as “Shark Tank’s most successful product to date.” With sales surpassing $670 million and a presence in over 20 markets worldwide, Scrub Daddy’s success knows no bounds. Its popularity soared further on TikTok, amassing over 3 million followers and becoming a household name.

Social Media Strategy: The Secret to Scrub Daddy’s Growth

According to Scrub Daddy’s social media managers, the brand’s rapid ascent on TikTok can be attributed to its consistent focus on producing “self-aware” content. By understanding and engaging with its audience, Scrub Daddy effectively leveraged the platform’s vast Gen Z demographic, capturing hearts and minds along the way.

Targeting Gen Z in India: A Strategic Move

With Mukhate as its ambassador, Scrub Daddy aims to captivate India’s Gen Z audience. However, priced at Rs 399, the product may face challenges in a market where dishwashing scrubs are available for as low as Rs 20. Nevertheless, Scrub Daddy’s partnership with Unilever’s Cif marks an exciting new chapter in its journey, signaling its entry into a new category and reaffirming its commitment to innovation and excellence.

A Nostalgic Nod: The Genius of Mukhate’s Composition

In the new ad, Mukhate seamlessly weaves his magic as he revisits the familiar trope that first propelled him to fame. With a playful caption—”Aaj se rasode me Cif Scrub Daddy hoga!”—Mukhate ensures that viewers are instantly transported back to the iconic moment that captured the nation’s imagination. Moreover, the inclusion of Rupal Patel, known for her role as Kokila Modi, adds an extra layer of authenticity and nostalgia to the ad.

A Perfect Pairing: Mukhate and Patel’s Dynamic Duo

The choice to pair Mukhate with Patel is a stroke of brilliance, resonating with fans of the show who are familiar with Patel’s character as the strict matriarch who demands perfection in household chores. This dynamic pairing not only adds depth to the ad but also creates a sense of familiarity and relatability for viewers, further enhancing the brand’s connection with its audience.

 

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Yashraj Mukhate to compose regional tunes for Tic Tac

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Yashraj Mukhate and Ranveer Singh collaborate for Tic Tac. Reelstars

For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac.
According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well.

The Hindi campaign that has hit social media has Ranveer Singh’s energy and enthusiasm in full flow, to the rhythm of Yashraj Mukhate’s beats, mirroring the spirit of Tic Tac. The film is intended to spread cheer and good vibes, inspiring a positive outlook towards life and overcoming daily challenges, making it a movement rather than just a campaign.

 

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A post shared by Ranveer Singh (@ranveersingh)

Yashraj Mukhate’s jingle, “Vibe Hai… Tic Tac Wali Life Hai,” is pure fun, transforming the original soundtrack into a catchy & foot-tapping tune, matching the throbbing energy of Ranveer Singh’s dance moves. The music video encourages everyone to indulge in Tic Tac’s Playful Spirit.

Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, stated, “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer Singh’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

28 year old Yashraj Mukhate, with an impressive 2.4 million followers on Instagram, was recently adjudged Influencer of The Year at the Impact Digital Influencer Awards 2023. His recent mashup ‘Appreciate Ki Wajah Se’ featured Rahat Fateh Ali Khan, with Yashraj Mukhate playing the keyboard and acting out Rahat Fateh Ali Khan’s words from a live event.

Yashraj Mukhate shot into the limelight during the lockdown in 2020, with his mashup on ‘Rasode mein kaun tha’, which went viral and catapulted him into public attention.

 

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Show Some Love With Cadbury Silk & AI : The Story Of Us

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cadbury zoya akhtar - the reelstars

Want to do something more than just buy your Valentine chocolate? Cadbury Silk, India’s beloved premium chocolate, is playing cupid in a whole new way with their “Story of Us” campaign. This innovative experience allows couples to transform their cherished love moments into a heartwarming tale, brought to life with the magic of generative AI technology.

Weave Your Love Story Into A Film

Couples can embark on this journey by scanning the QR code on their favorite Cadbury Silk pack. This leads them to a website where they answer a series of questions, curating their unique love story. These stories are then visualized with personalized avatars, creating an animated movie that captures the essence of their special bond.

 

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A post shared by Rohit Suresh Saraf (@rohitsaraf)

Zoya Akhtar Adds Her Touch

Renowned filmmaker Zoya Akhtar lends her creative expertise to the campaign, ensuring the stories resonate with authenticity and cinematic flair. She adds context to the precious moments, showcasing the true depth and beauty of love in its various forms.

Ogilvy India’s Creative Tech Team developed a unique tool that transforms users’ text input into charming character animations. This in-house solution automates the personalization process, creating a world-first experience in terms of scale and implementation for a brand campaign.

Selected stories from the campaign will be featured on the popular streaming platform, Disney+Hotstar. This allows couples to share their love stories with a wider audience, celebrating their connection on a larger stage.

With “The Story of Us,” Cadbury Silk goes beyond a delicious treat. They offer a platform for couples to cherish their memories, express their love, and create a unique Valentine’s Day experience that they’ll always remember.

So, this Valentine’s Day, ditch the ordinary and dive into the extraordinary with Cadbury Silk’s “The Story of Us”. Weave your unique love story, embrace the magic of AI, and celebrate the power of love in a way that’s truly special.

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