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Send Your Valentine Some Love With Hershey’s X ttt

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Hersheys x ttt - The Reelstars

Since its inception, Terribly Tiny Tales (TTT) has captivated audiences with heart-warming narratives of love and cherished connections. Spearheading this endeavour is TTT’s flagship IP, ‘Butterflies,’ known for capturing love in its myriad forms. This year, for the fifth season of ‘Butterflies,’ they’ve teamed up with Hershey India to make it extra special.

 

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Tech meets Love: The Generative AI Portal

TTT has launched a special website called #YourForevers using  Generative AI. This fancy tech helps you create personalized messages for your loved ones. You can make your message unique by adding pictures and songs that mean something special to you and the person you’re sending it to.

Personal Messages for Everyone

This website isn’t just for romantic love. You can use it to celebrate any kind of love – like friendship or family. All you need to do is tell the website a bit about your relationship, and it’ll help you create a message that’s just right. Whether it’s a sweet note for a friend or a special memory for your sibling, the website can help you make something that’ll make them smile.

TTT’s founder, Anuj Gosalia, believes that personalized messages are a great way to show someone you care. He’s excited about how technology can help us tell stories in new and special ways. Plus, the best messages might even become part of a movie in the next season of ‘Butterflies’!

Hershey India’s marketing director, Ankit Desai, highlights the brand’s commitment to celebrating love in all its forms through its campaign ‘YourForevers.’ The collaboration with TTT for Butterflies Season 5 underscores this ethos, promising romantic tales and heartfelt content that resonate with viewers. Additionally, Hershey India is excited about TTT’s Generative AI portal, which adds a new dimension to the campaign, enabling personalized expressions of love in the digital age.

Getting Ready for Valentine’s Day

Strategically launched ahead of Valentine’s Day, the Generative AI portal campaign will leverage social media platforms and collaborations with influencers to generate buzz. With a target of 10K+ submissions through the portal, TTT aims to create a dynamic and unforgettable Valentine’s celebration, where personalized storytelling takes center stage.

Click on this link to try it out: HersheysXttt

As Valentine’s Day approaches, TTT wants everyone to share their love with the world. With the Generative AI website, you can make every message unique and special, showing your loved ones just how much they mean to you

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Scrub Daddy launches in India with Yashraj Mukhate, Rupal Patel collab

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Yashraj Mukhate and Rupal Patel recreate the Rasoda magic for Cif's Scrub Daddy. Reelstars

As Scrub Daddy, the cheerful sponge with a smiley face makes its entrance into the Indian market, it does so in style, collaborating with none other than viral sensation and composer Yashraj Mukhate. Known for his infectious content, Mukhate joins forces with Unilever’s Cif to announce the arrival of Scrub Daddy through an engaging Instagram post. The post features Mukhate alongside Rupal Patel, better known as Kokila Modi from the hit TV show “Saath Nibhana Saathiya.”

Catchy Ad: Bringing Scrub Daddy to Life

In the captivating ad, Mukhate is seen tackling dirty dishes while receiving sage advice from Kokila Modi herself. As she emerges from the television screen, Modi recommends Cif’s Scrub Daddy for the task at hand. The duo then breaks into an impromptu song and dance, showcasing the product’s features through Mukhate’s signature composition.

Scrub Daddy’s Success Story: A Journey of Innovation

Established in 2012, Scrub Daddy quickly rose to prominence as “Shark Tank’s most successful product to date.” With sales surpassing $670 million and a presence in over 20 markets worldwide, Scrub Daddy’s success knows no bounds. Its popularity soared further on TikTok, amassing over 3 million followers and becoming a household name.

Social Media Strategy: The Secret to Scrub Daddy’s Growth

According to Scrub Daddy’s social media managers, the brand’s rapid ascent on TikTok can be attributed to its consistent focus on producing “self-aware” content. By understanding and engaging with its audience, Scrub Daddy effectively leveraged the platform’s vast Gen Z demographic, capturing hearts and minds along the way.

Targeting Gen Z in India: A Strategic Move

With Mukhate as its ambassador, Scrub Daddy aims to captivate India’s Gen Z audience. However, priced at Rs 399, the product may face challenges in a market where dishwashing scrubs are available for as low as Rs 20. Nevertheless, Scrub Daddy’s partnership with Unilever’s Cif marks an exciting new chapter in its journey, signaling its entry into a new category and reaffirming its commitment to innovation and excellence.

A Nostalgic Nod: The Genius of Mukhate’s Composition

In the new ad, Mukhate seamlessly weaves his magic as he revisits the familiar trope that first propelled him to fame. With a playful caption—”Aaj se rasode me Cif Scrub Daddy hoga!”—Mukhate ensures that viewers are instantly transported back to the iconic moment that captured the nation’s imagination. Moreover, the inclusion of Rupal Patel, known for her role as Kokila Modi, adds an extra layer of authenticity and nostalgia to the ad.

A Perfect Pairing: Mukhate and Patel’s Dynamic Duo

The choice to pair Mukhate with Patel is a stroke of brilliance, resonating with fans of the show who are familiar with Patel’s character as the strict matriarch who demands perfection in household chores. This dynamic pairing not only adds depth to the ad but also creates a sense of familiarity and relatability for viewers, further enhancing the brand’s connection with its audience.

 

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Yashraj Mukhate to compose regional tunes for Tic Tac

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Yashraj Mukhate and Ranveer Singh collaborate for Tic Tac. Reelstars

For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac.
According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well.

The Hindi campaign that has hit social media has Ranveer Singh’s energy and enthusiasm in full flow, to the rhythm of Yashraj Mukhate’s beats, mirroring the spirit of Tic Tac. The film is intended to spread cheer and good vibes, inspiring a positive outlook towards life and overcoming daily challenges, making it a movement rather than just a campaign.

 

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A post shared by Ranveer Singh (@ranveersingh)

Yashraj Mukhate’s jingle, “Vibe Hai… Tic Tac Wali Life Hai,” is pure fun, transforming the original soundtrack into a catchy & foot-tapping tune, matching the throbbing energy of Ranveer Singh’s dance moves. The music video encourages everyone to indulge in Tic Tac’s Playful Spirit.

Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, stated, “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer Singh’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

28 year old Yashraj Mukhate, with an impressive 2.4 million followers on Instagram, was recently adjudged Influencer of The Year at the Impact Digital Influencer Awards 2023. His recent mashup ‘Appreciate Ki Wajah Se’ featured Rahat Fateh Ali Khan, with Yashraj Mukhate playing the keyboard and acting out Rahat Fateh Ali Khan’s words from a live event.

Yashraj Mukhate shot into the limelight during the lockdown in 2020, with his mashup on ‘Rasode mein kaun tha’, which went viral and catapulted him into public attention.

 

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Show Some Love With Cadbury Silk & AI : The Story Of Us

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cadbury zoya akhtar - the reelstars

Want to do something more than just buy your Valentine chocolate? Cadbury Silk, India’s beloved premium chocolate, is playing cupid in a whole new way with their “Story of Us” campaign. This innovative experience allows couples to transform their cherished love moments into a heartwarming tale, brought to life with the magic of generative AI technology.

Weave Your Love Story Into A Film

Couples can embark on this journey by scanning the QR code on their favorite Cadbury Silk pack. This leads them to a website where they answer a series of questions, curating their unique love story. These stories are then visualized with personalized avatars, creating an animated movie that captures the essence of their special bond.

 

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A post shared by Rohit Suresh Saraf (@rohitsaraf)

Zoya Akhtar Adds Her Touch

Renowned filmmaker Zoya Akhtar lends her creative expertise to the campaign, ensuring the stories resonate with authenticity and cinematic flair. She adds context to the precious moments, showcasing the true depth and beauty of love in its various forms.

Ogilvy India’s Creative Tech Team developed a unique tool that transforms users’ text input into charming character animations. This in-house solution automates the personalization process, creating a world-first experience in terms of scale and implementation for a brand campaign.

Selected stories from the campaign will be featured on the popular streaming platform, Disney+Hotstar. This allows couples to share their love stories with a wider audience, celebrating their connection on a larger stage.

With “The Story of Us,” Cadbury Silk goes beyond a delicious treat. They offer a platform for couples to cherish their memories, express their love, and create a unique Valentine’s Day experience that they’ll always remember.

So, this Valentine’s Day, ditch the ordinary and dive into the extraordinary with Cadbury Silk’s “The Story of Us”. Weave your unique love story, embrace the magic of AI, and celebrate the power of love in a way that’s truly special.

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