Lifestyle
Gen Alpha Kidfluencers Are Way Ahead On Their Content Game!
Wait, you thought GenZ was epic? Then let me introduce you to gen Alpha. At the age our moms were busy setting up nurseries for us, they are already going viral for their shenanigans on social media. It’s almost as if they had their accounts set up even before they got their birth certificates. Not only are they aware of all things trending but also are the ones that set the trend, more often than not. Gone are the days when you needed an adult to play child characters. Moreover, some of these young ones could easily give most adults a run for their money, hands down. The evident change in the technological advancement between the generations is as humorous as it is thrilling. These young ones have come to be known as ‘Kidfluencers’ and they are here to take the internet by storm!
Amreen Malhotra
I am sure you’ve heard the term, “Hello friends chai pi lo!”, well she’s the little star behind the meme that went viral in 2018. Her these very words paired with an enthusiasm that was enough to compete with the brightness of the sun incarnate, accompanied by her cuteness is exactly what led the 9-year-old to the well-deserved fame and love she received online. Soon she won netizens hearts and her videos that followed immediately garnered her millions of views. True to her name this little princess continues to shine online with over 532K followers on Instagram today. Amreen loves all things fashion and is an icon in her own right. Moreover, apart from that she also enjoys dancing, baking and singing.
She lives by the motto, ‘Walk like a princess, smile like a queen’ and loves princesses (duh!), unicorns and her mom. (Hopefully in no particular order ;). This little champ continues to pave her path as she navigates social media (in style) and is signing autographs as she is contracts. She has featured on shows like ‘Agar tum na hote’ on Zee tv and has also partnered with brands like Gini and Jony, Pampers, Odomos, etc. She admits that none of this would be possible without the support and the continual guidance of her parents and uncle, who manage her social media and, in a world, full of trolling and hate, have managed to keep her safe and protected alongside supporting her every step of the way.
Looking for some humorous content with a side of cuteness overloaded, this 8-year-old has got you covered! She is an only child and enjoys the undivided support and attention of her parents. She was born on November 1st, 2016, to her loving parents and they lead a happy life along with their furry friend Oreo! Kiara started her content creation journey in 2020, when she was just 3 years old and has been going strong ever since. She enjoys creating comedy, lifestyle, art and fashion themed short videos.
Her parents created the account for her and soon realised that she was a natural! They still continue to manage her account and support Kiara, who has continuously been captivating netizens online with her humour. Her adorable personality has gained her 542K followers on Instagram today. Moreover, more than 8 million views on her YouTube channel. She received immense popularity after she had posted a lip sync video to Yashraj Mukhate’s song ‘Boring Day’ on Instagram. Her videos thus far never fail to make her audience laugh and a lot more awesome content can be expected from her in the future.
This 10-year-old actor, model, fashion and lifestyle influencer is on her path to assured success and her videos are a reflection of just that. Her talent and skill never cease to amaze her rapidly growing audience and each video gets better than the last. Her first viral reel “Baal katwa le, mat katwa” received applause galore. Besides, her acting was appreciated as was her talent recognized. In most of her videos she is seen portraying multiple characters. Furthermore, she perfectly displays every emotion and expression that have helped bring all her characters to life. She nails every dialogue and her fans keep demanding for more such videos, especially her ‘Rishtedar series’.
Watching her perform, it is difficult to believe that she is just 10 years of age. Apart from creating content, she also enjoys singing and playing the keyboard. Her talent and skills are definitely praise-worthy and she sure does have a bright future ahead. Today, she has 347K followers on Instagram and her parents have played a vital role throughout this journey. Moreover, especially her mother who is a dermatologist that not only manages her account but also the newest addition to their family Ayesha. (Sayesha’s little sister).
This multi-talented champ has also collaborated with several brands like Sketchers India, Biba, Naika Fashions, Oreo India, Amazon India, Pantaloons Fashion, Voot Kids, Saffola, to name a few. She has also been featured in the Jaipur Couture Show 2020. However, India’s Kids Fashion Week 2021 and Delhi Times Fashion Week 2021. She continues to exceed expectations with each new video. Besides, stands as inspiration to many others to be unafraid to display their talents.
Vyomi Radadia
This little one has single handedly created waves on the internet with her awesome dance moves and fashion sense! Netizens have termed her as ‘Choti Alia’ and ‘Kesariya Girl’, after she recently posted her rendition on Alia Bhatt’s Kesariya song. Besides, that garnered her more than 8 million views. She has made a mark for herself as she gracefully cruises through the Indian kid influencer space.
Her videos display the effort and hard work that she puts into each one of them and the praise and applause that she receives in return in truly wholesome. She puts her heart and soul into each and every performance and her passion for dance are clearly visible with every dance move she slays. Her this very perfectionist attitude and energetic performances have led her to 203K followers on Instagram and today. Moreover, she continues to inspire many with her energy, passion, dedication and hard work.
Keya gained popularity at a very young age for her humorous, relatable videos but more so for her cute personality, expressive nature and adorable acting. She was born in Pune, Mumbai and started going viral for her ‘in-law’ videos, wherein she portrayed videos on day-to-day issues between ‘in-laws’ and this series went very popular and was enjoyed by all ages and shared on many groups. She is an all-rounder and an absolute star who has now gained a loyal fanbase of 330K followers on Instagram. Furthermore, She never fails to bring a smile on the faces of her audiences and brightens their day with each post.
Her hard work and talent have been recognized and she has also been awarded ‘Maharashtra Yuva Star Award’ and has featured in films like ‘Baap Manus’ alongside Pushkar Jog’, which beautifully displayed the pure and unbreakable bond that a father-daughter share. She was showered with loads of praise and applause for this role. Besides, it has acted as the founding stone for her acting career. Apart from this, she has also worked with multiple brands like littlejoy.co, pakharoo clothing, chikupiku fun, to name a few. True to her name, today Keya is an inspiration to many children. Besides, adults alike and she has set the influencer bar high.
Viaana & Ziaana
This sister duo has inspired their 34.6K followers with their incredible fashion sense and the beautiful bond shared by them. Be it traditional or western wear, they can be seen flaunting both with style and grace. They have managed to build a niche for themselves with such stylish, creative and appealing content and act as a source of fashioninspo to many. Rightfully so, they have gained popularity in a very short period of time. However, also share cute family moments every now and then. Their adorable personality and amazing fashion sense got recognized by a lot of leading Indian brands like First Cry India, Baby hug, First cry Intelli and many more. Today, Viaana & Ziaana are inspiring with their trendy fashion sense, creative content, stylish swagger and they definitely keep their followers up to date with the latest trends and all things fashion!
This 12-year-old is a pandora’s box of talent and it shows! A lot of people consider her as the youngest pop superstar and her work backs it up. She consistently creates and shares her new albums and music with her followers on Instagram and constantly keeps them in loop of her latest releases or upcoming albums that they can look forward to and even other remixes that she features on. (yes, she is a little superstar).
Her consistency, drive, determination and hard work have led her to 45.6K followers on Instagram. Furthermore, that continuously support and encourage her. She has featured in multiple artists showcases and also on BBC. Her talent was also recognized by Shontelle Layne, who is a grammy nominated artist herself. Moreover, she appreciated the young talent as well. This further motivated Megan and her music keeps getting better. However, the appreciation it lauds is a proof of just that! Her fanbase continues to grow as does she and her music career.
Kyra Kanojia
Who better to review toys than a kid, right? Kyra says absolutely right! This young one is a professional toy reviewer (yes, it is a legit job). She is young, curious and excellent at reviewing. From toys to other innovate children’s products, she unapologetically puts out her views. Moreover, it provides her clear unbiased opinions after trying them herself. She specifically focuses on reviewing toys and has a loyal fanbase that follows her for exactly that.
She has more than 26.5K subscribers on YouTube where she posts creative review videos. Besides, also runs her own website where she posts latest reviews and brand collaborations. Moreover, She has collaborated with brands like Nike and is a popular face in her city. However, Noida and has managed to create a niche platform for herself over the years. Furthermore, with the support of her parents who helped her setup. Her creativity continues to inspire her audience and her fanbase keeps growing along with her love for toys.
This 7-year-old will surely bring out the inner fashionista in you! Camera conscious? She’s got you covered. This little fashion model is here to give you all the fashion inspo you’re looking for and her expressive style has successfully managed to captivate 39.6K people online thus far. Her undeniable charisma and cuteness ooze with every post and she is known for her creative poses. However, that perfectly display her talent and skill that she has at such a young age. She stands as an inspiration to many and her talent has been recognized by several big brands like First Cry India, Baby Hug, princessbyrenee, Pine Kids and many more! You can definitely say that fashion runs through her blood as she. Moreover, her mom (who also manages her account) are often seen sharing ‘#twinning’ moments together.
A cutie with an adorable personality, sense of humour and some crazy cool dance moves? That’s Inaaya for you. She is a little dose of happiness to her family of 36.4K people online and never fails to make them smile. Her cute pictures, funny dances and comedy short videos will definitely brighten your day. This 5-year-old is expressive and has not only impressed her audience. Furthermore, also caught the eye of brands like First Cry, Hopscotch and so many more.
Be it dance, acting, cooking, art or music, these gen alpha content creators have proved that age is just a number as they cruise through their social media journey boldly and in style. It just goes to show the power that social media holds and that hard work, determination. Furthermore, consistency and dedication can lead you to achieve your dreams and so much more!
Father’s Day is round the corner, and The Reelstars is shining the spotlight on Indian fathers who create great content on social media and also share their parenting skills. These influencer fathers reaffirm our belief that fathers can be great parents, whether single or with their partner. This Father’s Day, let’s take you through the journeys of dad influencers creating great content on social media!
Influencer Fathers creating content with their Mini-Me’s :
Shashank Shetty as thedadzdairy
Shashank Shetty is a young father who shares informative videos on family values, parenting, nutrition, and other parenting topics. He has a cute little toddler son. Shetty’s content is all about toddler nutrition, baby-led weaning and other parenting hacks for babies.
Parenting a toddler is undoubtedly a challenging task, but Shashank makes it seem easy. He shares a lot of different aspects of parenting, including the list he created using a set of products that he uses for his son. His content is a valuable resource for new fathers and parents, offering insights into various aspects of parenting. As a parenting influencer, he has collaborated with brands like Huggies India, Edamama, and The Mom Co, and has been a part of marketing campaigns for toys and children’s brands, further highlighting the impact of his work.
Aditya Tiwari as lifewithavnish
Aditya Tiwari’s journey as a single father is nothing short of inspiring. He adopted a boy, Binny, who was born with Down’s Syndrome, after a long and arduous legal struggle.
Aditya Tiwari is not just a parenting influencer, but also a social reformer, mountaineer, and the Youngest National Award winner- ‘World’s Best Mother’ on International Women’s Day (March 8) in 2020. His diverse talents and achievements make his journey as a father even more remarkable. After the adoption of his son, Aditya has been working to increase awareness about downs syndrome. He even does counseling for other parents with special needs children. He is a TEDx speaker who creates awareness regarding mental health and brings a fresh perspective to parents.
Durjoy Datta as durjoydatta
Durjoy Datta is an engineer who chose to follow his passion as an author. He has written 21 books and published them through Penguin India, while three of his audiobooks are available on Audible. He is a loving dad to his sweet little daughters Rayna and Varya, sharing lovely moments with them on social media.
Datta is a dadfluencer and also an inspirational writer with 786K followers on Instagram. He creates content related to his family, fatherhood, and parenting, consistently updating stories and reels about the daily struggles of parenting.
Gaurav Taneja as Flying Beast & Rasbhari Ke Papa
Gaurav Taneja is an internet sensation among the father influencers with his YouTube Channel, “Flying Beast,” which has crossed 9 million subscribers. He is an active YouTuber who loves vlogging with his kids and wife, dad showcasing little moments with his two lovely daughters Rashbari (Kiara Taneja) and Pihu (Chaitravi Taneja).
Taneja graduated from IIT Kharagpur in 2008 and is a certified nutritionist, a professional bodybuilder, and an aviator. He launched his YouTube Channel Rasbhari Ke Papa to share the bond between him and his daughter. This channel currently has 1.26 million subscribers.
Chetan Shah as Soul Dads
Chetan Shah created a platform called ‘Soul Dads,’ to record his journey of parenthood being a father to a daughter. Chetan’s life journey has had many ups and downs, influencing and uplifting elements such as relationships, family, work, travel, and especially parenting. Shah believes, ‘To be a father is first to be a child, the most spiritual of all beings! Although he is a nano-influencer, this father who expresses himself through his blogs is an inspiration for other parents too.
These wonderful dad influencers create an impact on society by spreading awareness on parenting and they share a lovely bond with their children through the medium of content.
Here’s a nod from The Reelstars to the amazing work done by father influencers, this Father’s Day!
Parenting a pet is just like parenting and taking care of your own child. One should adopt animals rather than purchasing them. Pets bring a whistling charm to your homes. With them the home is filled with happiness and joy. And while they bring us joy, it’s also our job to take care of them properly. These Pet influencers in India are inspiring the community with their cute little pets. They also provide a lot of helpful advice on how to get pet parenting right.
Oreo (@oreo_thefluffyboss)
Oreo, the fluffy boss of all the Golden Retrievers, has captivated the hearts of 29.5K followers on instagram. His charisma is capturing golden moments of life with one wag at a time. He was highlighted in Hindustan Times. Known affectionately as the “Living Cloud,” a fluff boy capturing everyone’s attention by his beloved content to fall in love with his wittiness.
He is a proud receiver of the title of “Lick Master,” Oreo is a playful pup with a delightful approach through his content. He is capable of brightening up your darkest days too. He was featured in both the Times of India and Hindustan Times, Oreo carries his joy to bless everyone around him.
Whiskey Jayaswal (@iamwhiskey_thenaughtycat)
Do you like Whiskey? Ah! The adorable Kitty Catty Whiskey Jayaswal, an exclusive pet creator in the realm of pets having 83K followers on instagram. The two partners teamed up together to take care of Whiskey are Ekansh Jayaswal and Bharti Choudhary. Having eye-catchy content and a bold presence online, Whiskey catches the audience’s attention with heartwarming moments and pet-care valuable insights. Follow Whiskey to have a look at the adorable moments with cat dad Ekansh Jayaswal.
Simba (@simbalovesyouu)
Do you wish to take a daily dose of Pawsomeness? Go check @simbalovesyouu out for amazing content. Dia Seth is a mom to Simba Seth. They are on a mission to make YOU smile through their content creation. Showcasing a Suite life of a Dogfluencer, they are based out of a Gujarati Culture of Ahmedabad, India – exploring the pet influencer life. Their content is filmy and entertaining to the audience of 54.8K followers on Instagram.
Millie (@milllie_the_lab)
Millie is a pawsome and sweet little influencer who has flourished on social media with her cuteness, living by the happy-go-lucky mantra of “Eat, Sleep, Poop, Repeat.” This fluffball has become an expert in winning hearts of 11.3K followers on Instagram with her pawsome content.
Millie’s parent shares her lovely moments in the reels, also profitable partnerships with brands like Pill-ohs. This charmer even got a feature in Hashtag Magaziner.
She is a proud member of the #UnitedPawsGroup. Millie influences people beyond social media, while connecting globally with pet lovers.
LITTLEPAWS (@thelittllepaws_)
In India’s pet influencer kingdom, LITTLEPAWS seems to be one of the best. They have won hearts on social media being a furry family of Persian cats with their wanderlust reels. They have got a beautiful sense of styling themselves with accessories.
Their content is entertaining and influential with collaborations with over 200 brand, their influence has created an impact in the pet influencer community to make them one of the leading influencers.
Meenu (@meenu_the_cat)
Meenu is a sweet little cat influencer from Mumbai with a fan-base of 17.6K followers. She was born on 16th November. Her account was made to spread happiness around the world.
Meenu has an adorable personality as her Instagram profile says it all. She’s a little charmer who makes you smile through her content.
Pablo | The Golden Child (@golden_pabloescobark)
Pablo is the Golden Child of mumma Stuti Singh and Pawpaw Parth Pratim. His account has a fan following of over 42K. His pet parents share that he is a cafe lover and loves going on trips.
Based in Hyderabad, India, he loves to eat green leafy veggies. Pablo’s birthday is on 15th March.
They recently collaborated with pet- friendly brands like Puppiezo promoting nutritious meals such as premium chicken breast and pumpkin meals as other essentials for a healthy puppy life.
Nifty (@niftyinanutshell)
Nifty sun ke stocks laga kya? Nah, I’m not a stock but I’m definitely beating the stock market with my cute looks!
Nifty is a cute little Shih Tzu puppy whose pet parents create engaging content based on pet parenting tips, pet loving meals and more.
He is a little star influencer in the world of per influencers, being published on prestigious publications like Republic World and Hindustan Times.
Nifty is a humorous and cute looking pet making Instagrammers life a bit more loving with his content.
Bubbles (@bubbles_thegoldenretriver)
Bubbles is a pawsome furry golden retriever. He is into ‘Eat Poop Play Repeat’. The Pup-Manager Preethi Asokan is a mum to Bubloo. She’s a content creator too.
Did you ever know that pets also suffer from anxiety issues? Preethi recently collaborated with Bakson Veterinary – a Homoeopathy hospital for pets, highlighting the anxiety suffered by pets.
Bubbles has a fan following of 132K followers on his Instagram handle. His parent’s create POV content for pet parents and dogs.
Plowy The Cat (@plowythecat)
Plowy The Cat is a celebrity cat influencer and very popular in India. His stylish personality has stolen hearts of his 96.4K audience on Instagram.
They recently collaborated with a brand called Furry Living – Pet Furniture, which seems to be very unique and interesting.
Do you want the best Pet Parenting tips for taking care of your pet? Go follow these interesting and insightful pet influencers to make your pet’s life a beautiful one.
These cute pets and their accounts are exactly what we need on our feeds to make our day better!
Who doesn’t love a best friend duo? The laughter, the shared secrets, the inside jokes – it’s a dynamic that instantly warms hearts. And when your favorite influencers share content with their best friends, it’s even better! Influencer BFFs for the win!
But..it’s not just about sharing some BFF moments on the internet. A piece published in “Stanford Business Insights” has its own take on this. Yu Ding, an assistant professor of marketing at Stanford Graduate School of Business, has been exploring the dynamics of social media engagement through his daily Instagram posts featuring an elm tree.
Observations by his colleague Jaeyeon Chung’s sparked his curiosity and this led to a research project with Chung and Ajay Kalra. They investigated whether Instagram influencers’ engagement increases when they include close friends, family, and romantic partners in their posts. Their study analyzed over 55,000 posts from the top 1,000 most-followed Instagram accounts and found that posts featuring personal connections received nearly 9% more engagement. This finding underscores the importance of authenticity and relatability in influencer marketing.
The researchers theorized that audiences crave genuine connections. Seeing influencers with their friends and family makes them appear more authentic and relatable. Additionally, humans are naturally curious, and glimpses into influencers’ personal lives are enticing. Is it any wonder, that a lot of influencers have been tapping into this for higher engagement? And whether it’s true or not for all of them, it is something for audiences to consider.
Nonetheless, we love seeing our favourite influencers out and about with their best friends! And why not? After all, we’re all in it for the content!
Here are some influencer BFFs we’ve been following from the start!
Mitali & Summiyya
Mitali and Summiyya, the dynamic duo behind “House of Misu,” are more than just best friends; they’re amongst the most successful fashion and beauty influencers in India. From a childhood friendship forged at the age of six to running their business together, they’ve come a long way. From showcasing their personal style with “OOTD” (Outfit of the Day) posts, to travelling with their partners, this BFF duo does almost everything together. What really sets them apart is their undeniable chemistry and unwavering support for each other over the years! Imagine living the work-and-travel dream with your best friend like these two!
Kritika & Shivesh
Another BFF influencer duo we adore is that of Kritika Khurana and Shivesh Bhatia! While Shivesh has carved a niche as a celebrated baker (Bake With Shivesh), Kritika, known as “Thatbohogirl” on Instagram, reigns supreme in the fashion world. From luxurious getaways to swanky dinners, their adventures paint a picture of ultimate BFF goals. It’s been a long ride from meeting as strangers in Singapore years ago to working on collabs in Switzerland together now! Despite fan speculation about a potential romance, Shivesh and Kritika are just best friends!
Ankush & Shibani
Ankush Bahuguna and Shibani Bedi transitioned from reel to real-life best friends in no time. Their dynamic content and impeccable comic timing in duo videos are a fan-favourite for both these influencers. Their on-screen chemistry is so convincing that many find it hard to believe they aren’t a couple—they’d make a perfect pair! Together, they’ve done it all, from working on the short film “Almost” to creating countless hilarious reels that leave viewers in stitches. Their series of videos as an elderly Indian couple are especially popular, along with the makeup videos featuring Shibani on Ankush’s other handle. In an interview with abp Live, Ankush even shared that his favourite co-creator to work with is Shibani and that he has immense respect for her talent.
Shyam Sharma & Dhruv Shah
Friendship and a love for laughter are the cornerstones of the hugely successful Youtube channel, Funcho. Shyam Sharma and Dhruv Shah, the influencer BFFs behind Funcho, discovered their true calling for entertainment during their engineering days. A shared passion for acting blossomed onstage in a college play, igniting a desire to make people laugh. Even after graduation, their bond remained strong. It was during this time that Shyam, the bigger “drama king,” began creating short, funny videos on the rising platform Snapchat. Sharing them with friends was just the spark that ignited their comedic journey together. Over time, they went on to create and build Funcho to the success it is today!
The rise of best friend influencer duos is more than just a trend; it’s a shift towards giving audiences the real connections and relatable content they seek these days. As the influencer world continues to grow, one thing’s for sure: these influencer BFFs are here to stay!
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