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Instagram Brings Marketplace Tool Connecting Creators And Brands To India

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Instagram launches marketplace tool to connect brands with creators for paid partnerships or ads. Reelstars

India is one of the countries that Instagram has zeroed down on for introducing its marketplace tool to connect brands with creators for paid partnerships or ads.

The other new markets that will get access to this marketplace include Canada, Australia, New Zealand, the United Kingdom, Japan, and Brazil.

According to a report in TechCrunch, Instagram first started testing this platform in the US in 2022 and had later said that it had onboarded “thousands” of creators and brands. In 2023, the company added API features for creator outreach and structuring briefs and invited agencies to use the platform.

The parent company Meta has reportedly said that apart from making the platform available to the brands in these eight countries, it will also invite Chinese export brands to connect with creators outside of China.

How Does The Instagram Marketplace Tool Work?

Over the next few weeks, it will invite both brands and creators to join the marketplace in these eight new regions. Marketers can approach creators for a paid partnership or even a partnership ad, which allows advertisers to boost organic content as ads, says the TechCrunch report.

Creators will be able to highlight their content and list brands that are of relevance to them, once they join the platform through the professional dashboard in the Instagram app. The Insta marketplace helps brands match with relevant creators for a particular marketing campaign through its machine learning algorithm. Brands will be able to search manually for creators and apply filters — in creator and audience categories — and ad experience to refine the results.

Creators can see all the requests and conversations with brands initiated through the marketplace in a new folder on Instagram called “Partnership messages” and will be able to review the details of the marketing campaign within the app as well.

YouTube and TikTok already offer creator marketplace functionality. In India, where Instagram is gaining in popularity exponentially, this could well be a game changer for creators and brands alike.

 

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Google AI Overviews Tells Users to Eat One Small Rock A Day?

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sundar pichai giving ai updates 2024 - the reel stars

After the controversy surrounding Gemini’s text-to-image feature a few months ago, Google is facing criticism once again, this time for its AI-powered search feature, AI Overviews. Rolled out earlier this month, AI Overviews is designed to replace traditional search result links with concise summaries of information. However, users have reported a number of bizarre and potentially dangerous suggestions from the AI. However, raising serious concerns about the reliability of Google’s AI technology.

“At least one small rock a day”

Google AI Overview
Google AI Overviews

Questionable Advice and Dangerous Recommendations

One alarming instance occurred when a user asked about the benefits of eating rocks. AI Overviews, citing UC Berkeley scientists, erroneously advised consuming “at least one small rock a day” for digestive health due to their mineral content. This recommendation is not only absurd but potentially harmful. Moreover, illustrating a significant flaw in the AI’s data processing and source verification.

In another case, the AI falsely claimed that former US President Barack Obama is Muslim in response to a query about Muslim presidents in the US. Such misinformation undermines the AI’s credibility and highlights the potential for spreading false information.

Google AI Overviews

Users seeking culinary advice also encountered problems. When one asked why cheese wasn’t sticking to their pizza, the AI suggested adding “about 1/8 cup of non-toxic glue to the sauce,” referencing an old Reddit comment. This bizarre and unsafe suggestion further showcases the AI’s inability to filter out dubious sources. Definitely not a recipe anyone should be following!

google ai overview - the reel stars

Health Hazards and Public Outcry

Health-related queries have also led to dangerous advice. When asked how long one can stare at the sun for health benefits, the AI irresponsibly suggested that staring at the sun for 5-15 minutes, or up to 30 minutes for individuals with darker skin, was safe and beneficial. This recommendation could lead to serious eye damage, demonstrating a critical failure in the AI’s guidance on health matters.

google ai under fire - the reel stars

Another distressing example involved a user searching for help with depression. The AI shockingly recommended jumping off the Golden Gate Bridge. However, a deeply irresponsible and dangerous response that could have life-threatening consequences.

Public and Expert Reactions

The backlash from users has been swift and severe, with many taking to Twitter to voice their concerns. Descriptions of the AI as a “nightmare” and a “disaster” reflect the widespread disappointment and distrust. Tom Warren, senior editor at The Verge, criticized the AI for transforming Google Search into an unreliable resource.

Critics argue that the AI’s tendency to generate bizarre and incorrect responses poses a threat to traditional media outlets and reliable information sources. The feature, which aims to auto-generate summaries for complex queries. Besides, effectively demotes links to other websites, exacerbating the issue of misinformation.

Can We Rely on Google AI at All?

In response to the controversy, a Google spokesperson acknowledged the issue but downplayed the extent. Besides, claiming the problematic examples are generally uncommon queries and not representative of most users’ experiences. They emphasized that the majority of AI Overviews provide high-quality information with links for deeper exploration.

Google assured that their systems aim to automatically prevent policy-violating content from appearing in AI Overviews and promised to take appropriate action if such content does appear. Despite these assurances, the continued flubs have significantly dented the chatbot’s credibility.

Google’s AI Overviews has stumbled significantly, providing misleading and dangerous advice on multiple occasions. From advocating the consumption of rocks to suggesting harmful health practices. Furthermore, the feature has raised serious questions about the reliability and safety of AI-generated content. As Google works to address these issues, users and critics alike remain wary. However, emphasizing the need for stringent checks and better AI training to prevent such blunders in the future. Until they fix this, we don’t think we (or anyone) can rely on our usual go-to search tool for a while!

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Threads Ups the Ante on Fact-Checking Before US Elections

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adam mosseri - the reel stars

Threads, the app owned by Meta (formerly Facebook), is taking a big step towards combating misinformation ahead of the crucial US presidential election in November. Instagram chief Adam Mosseri recently announced the rollout of a dedicated fact-checking program for the platform.

Breaking Free from Piggybacking:

Previously, Threads relied on fact-checking efforts from its bigger siblings, Facebook and Instagram. However, this new program empowers independent fact-checkers to directly review and rate content on Threads, offering a more targeted approach to tackling misinformation within the app. Prior to this update, Threads relied on “inherited” fact-checks from Facebook and Instagram. This meant identifying and removing “near-identical false content” that had already been flagged on the other platforms.

Transparency Curtain Remains:

While Mosseri confirmed the rollout, details remain under wraps. Specific launch dates and geographical coverage haven’t been disclosed. It’s also unclear which independent organizations are partnering with Meta for this initiative. Hopefully, Meta will provide further clarity soon.

A Balancing Act?

Threads, unlike its main competitor Elon Musk’s X, has a history of prioritizing casual, non-political content. Mosseri previously reasoned that the potential downsides of political content, such as increased scrutiny and negativity, outweigh any potential benefits in terms of user engagement or revenue. This stance was further emphasized by the decision to remove political content recommendations from both Threads and Instagram in February.

Meta’s commitment to a dedicated fact-checking program for Threads suggests a potential shift in its approach. It remains to be seen if this signifies a broader change for the platform or remains focused on the upcoming US elections.

Unanswered Questions on India and Beyond:

Another uncertainty lies with the program’s geographical reach. Will it cover India, currently Meta’s largest user base and a country with its own ongoing national elections? Threads previously faced controversy in India when Instagram removed a hate speech video posted by Prime Minister Modi’s party.

The rollout of a dedicated fact-checking program on Threads is a significant development for the platform, particularly in the context of the upcoming US elections. Increased transparency and clearer communication from Meta regarding program specifics and reach will be crucial to ensure its effectiveness.

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Google I/O 2024: Everything You Need To Know

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SUNDAR PICHAI GOOGLE I/O 2024 THE REEL STARS

Google’s annual developer conference, I/O, just wrapped up, and this year’s event was all about artificial intelligence (AI). From CEO Sundar Pichai’s opening remarks to the final presentations, the focus was firmly on Google’s advancements in AI, particularly its flagship project, Gemini.

Unlike previous I/O keynotes that featured hardware reveals or teasers, this year’s event steered clear of any physical product announcements. Anticipation was high for a glimpse of the Pixel 9 series or the Pixel Fold 2, but Google remained tight-lipped on that front.

SUNDAR PICHAI KEYNOTE - THE REEL STARS

The keynote showcased how Google is weaving AI into its various products and services. Here are some of the key announcements:

Key Takeaways from Google I/O 2024

Google Lens Gets a Video Search Upgrade

You can now search using video recordings with Google Lens. Simply record a video of something you want to find information about, ask a question, and Google’s AI will scour the web for relevant answers.

Search Gets Smarter with Gemini

Google Search is receiving an AI boost with features like AI Overview for faster answers, intelligent travel itinerary creation, and the ability to use video for problem-solving.

Gemini Helps You Mine Your Photo Library

A new feature called “Ask Photos” allows Gemini to answer your questions about your Google Photos library. Imagine asking it to find your license plate number, and Gemini not only providing the number. Besides, but also showing you a picture of your car for confirmation!

Gemini 1.5 Gets Faster and More Capable

Google introduced Gemini 1.5 Flash, a new AI model optimized for quicker responses on specific tasks. Additionally, enhancements were made to Gemini 1.5 to improve its translation, reasoning, and coding abilities. The context window size, which determines how much information Gemini can process, has also been doubled.

Gemini Joins Your Workspace

As mentioned earlier, Gemini 1.5 Pro is being integrated into the Workspace suite. This essentially transforms it into a powerful assistant within Workspace. Moreover, allowing you to fetch information from your Drive, write emails based on documents you’re working on, and set reminders for important emails.

Project Astra: A Glimpse into the Future

Project Astra represents Google’s vision for a future where AI assistants can not only understand us but also take actions on our behalf. It’s the technology behind many of the impressive demos showcased at I/O. Furthermore, it hints at a future where AI assistants become true partners in our daily lives.

Veo Takes Video Creation to New Heights

Google unveiled two new AI models for creative pursuits. Veo can generate realistic 1080p videos based on your text prompts, while Imagen focuses on creating images from textual descriptions. Similar to OpenAI’s Sora, Veo is a generative AI model that creates 1080p videos based on various prompts. It offers a variety of styles and allows for customization through additional prompts. Google is already offering Veo to some YouTube creators and is even pitching it to Hollywood for use in films.

Introducing Gems: Custom Chatbot Creation

Similar to OpenAI’s GPTs, Gems empowers users to customize Gemini’s responses and areas of expertise. This means you can create a personalized chatbot that serves as your running coach, therapist, or anything else you can imagine (for Gemini Advanced subscribers).

Overall, Google I/O 2024 was a clear indicator of the company’s commitment to AI development and its integration into various products and services. From smarter assistants to AI-powered content creation tools. However, Google is making significant strides in the field of AI, and its impact on our daily lives is only set to grow.

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