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IPL 2024 Poised for a 50% Influencer Marketing Boom

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The Indian Premier League (IPL) isn’t just a cricket tournament, it’s a social media juggernaut. Millions tune in, not just for the on-field action, but for the shared experience and the buzz that transcends the boundaries of the stadium. With the rise of digital platforms, the IPL has become a prime hunting ground for influencers, a vibrant space where creators connect with their audience, capturing the thrill, passion, and celebratory spirit of the tournament.

This trend is set to explode in IPL 2024, with a Qoruz industry report forecasting a staggering 50% increase in influencer collaborations. This builds on the already impressive growth of 2023, where influencer mentions during the IPL jumped a remarkable 45% compared to the previous year. Sports influencers led the charge, representing 54% of collaborations, followed by those in entertainment, beauty, fashion, and lifestyle.

Cricket Fever Meets Influencer Frenzy

These dynamic interactions between influencers and fans present a golden opportunity for brands. Partnering with the right influencers allows brands to tap into trending content, generate massive brand awareness, and forge deeper connections with target audiences. Leading the way in 2023 was JioCinema, whose influencer marketing strategy achieved a phenomenal 75 million reach across 77 influencers, setting a new benchmark for social media engagement during the IPL. Dream11 followed closely behind with impressive results, garnering 41 million in reach through 15 influencers.

Beyond these giants, a diverse range of brands like Zee Music Company, Gugobet, JeetWin, KFC, Puma, Cricbuzz, Adidas, Swiggy, Reliance Foundation, Zomato, Myntra, and Ubon contributed to the vibrant influencer marketing landscape of the 2023 IPL. Each brand used unique strategies to maximize brand awareness and consumer engagement amidst the cricketing frenzy.

Anticipation for IPL 2024

Looking ahead, the Qoruz report anticipates a significant upsurge in influencer marketing activity during IPL 2024, with a projected 50% increase in influencer shoutouts. This underscores the growing importance of strategic partnerships with the right influencers, allowing brands to connect with cricket enthusiasts captivated by the tournament.

The IPL offers a unique window for brands to reach a massive audience, uniting die-hard fans and casual viewers alike. As Qoruz’s co-founder aptly states, the upcoming season presents a golden opportunity to maximize the impact of influencer marketing. By leveraging insights from past successes, brands can refine their influencer strategies to perfectly align with their target audience and capitalize on the IPL’s vast reach. This includes everything from launching new products and sparking brand conversations to introducing exclusive deals through influencers. Ultimately, influencer marketing stands as a crucial tool for brands seeking to achieve significant gains during the IPL season.

The 2023 IPL season, analyzed through the Qoruz platform, provides valuable insights into the effectiveness of influencer marketing. Entertainment and sports influencers emerged as key players, with outstanding collaborations from brands like Dream11 and Gugobet leading in terms of engagement. Additionally, collaborations by Thums Up, Reliance Foundation, Ubon, and Nippon Paint further demonstrated the immense impact of strategic influencer partnerships. These insights offer a roadmap for brands to leverage the vast audience engagement opportunities of the IPL 2024 by aligning with the right influencers and amplifying their campaigns.

Wielding a keyboard for a katana for 11+ years, Anusuya is a content samurai by day, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl spent her formative years in boarding school, reading Enid Blyton under the covers. Her tourism degree makes her a travel writing wiz, but Anusuya loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Gaming

Zerodha’s Nikhil Kamath Sees Gaming as a Serious Career Path

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Nikhil Kamath, co-founder of the Indian financial powerhouse Zerodha, is throwing down the controller and picking up the megaphone – to advocate for gaming as a legitimate career path. In a recent LinkedIn post, Kamath urged a paradigm shift, arguing that gaming has transcended its “hobby” status and now offers lucrative career opportunities that deserve recognition from both parents and educational institutions.

“This isn’t just a hobby anymore.”

Kamath’s message wasn’t just a casual tweet. He shared a clip from his gaming podcast, highlighting the booming Indian gaming industry. “This isn’t just a hobby anymore,” he declared, “but a serious career option that deserves validation. However, from parents and institutions alike.” His words resonated with the growing popularity of interactive entertainment. Furthermore, which he believes will be a dominant force in the years to come.

The podcast clip delves into specific examples, with Kamath discussing popular titles like PUBG Mobile and Ludo King. He doesn’t shy away from mentioning the success stories of Indian gamers. Besides, who’ve carved their niche in the competitive world of e-sports. This resonated with his audience, with comments from enthusiastic gamers echoing Kamath’s sentiment.

Users chimed in, highlighting the vast career opportunities within the industry. Moreover, the need for broader support for this rapidly growing sector.

“The podcast perfectly captures all the nooks and corners of the gaming industry. We need more shows like this to educate people about gaming.”

This isn’t Kamath’s first foray into the world of gaming advocacy. Nikhil Kamath previously acknowledged the “crazy” growth rate of gaming among younger demographics. However, predicting a much faster rise for gaming and e-sports compared to traditional forms of entertainment. His latest statement adds weight to this prediction.

Watch the full podcast on gaming here:

The episode featured prominent figures in gaming like the CEO of 8bit creatives Animesh Agarwal, CEO of Krafton India Sean Hyunil Sohn, CEO of Nazara Technology Nitish Mittersain and CEO of Lila Games Joseph Kim.

Kamath’s stance aligns perfectly with the current trajectory of the Indian gaming industry. With millennials driving the surge in interest and participation, the industry is poised for a meteoric rise. This rise signifies a potential shift in the landscape of entertainment, with careers within gaming likely becoming increasingly sought-after. Besides, Kamath’s advocacy serves as a catalyst, encouraging a re-evaluation of how we view gaming. It’s not just as a leisure activity, but a legitimate path to a successful and fulfilling career.

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Sports

All India Chess Federation Wants To Collaborate with Content Creators

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All India Chess Federation wants to collaborate with content creators - The Reel Stars

In the wake of a historic month for Indian chess, the All India Chess Federation (AICF) has unveiled ambitious plans aimed at further popularizing the sport across the nation. With a substantial budget of Rs 65 crore earmarked for these initiatives, the federation is keen on leveraging the momentum generated by recent successes.

Last month saw five Indian grandmasters—Gukesh, Praggnanandhaa, Vidit Gujrathi, Humpy Koneru, and Vaishali—participating in the prestigious Candidates tournament. Among them, 17-year-old Gukesh clinched victory in the open section, securing a spot in the World Chess Championship.
Gukesh has captured the imagination of the global chess community with his remarkable triumph in the FIDE Candidates Chess Tournament 2024. This makes him the youngest contender in the upcoming World Championship final. 

Building on this remarkable achievement, the AICF is now focusing on fostering a vibrant community of chess content creators. Recognizing the influential role of online platforms, the federation aims to collaborate with YouTubers, influencers, and streamers. Additionally, it plans to provide mentorship opportunities, enabling aspiring creators to learn from established figures in the field.

The initiatives announced by the Indian chess federation encompass a wide range of measures. These include the establishment of a chess development fund, offering robust financial support through player contracts and coaching at various levels, as well as backing district and state associations financially. Furthermore, the federation is set to inaugurate a state-of-the-art National Chess Arena (NCA), dedicated to elite-level training. Additionally, a specialized AICF Rating system tailored for India is in the pipeline.

With these comprehensive plans, the AICF aims to capitalize on the recent achievements in Indian chess and propel the sport to even greater heights. By embracing the digital landscape and nurturing emerging talent, the federation is laying the groundwork for a vibrant and sustainable future for chess in India.

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Gaming

Networking Just Leveled-Up with LinkedIn Gaming

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LinkedIn, the go-to platform for professional networking, is making a surprising move – entering the gaming world! They’ve launched three new “thinking-oriented” games designed to boost user engagement and keep you coming back for more.

Why Games?

The digital media landscape is constantly evolving, and platforms like TikTok and Instagram are grabbing the attention of younger generations. LinkedIn recognizes the need to adapt and is taking a cue from the success of word and logic puzzles like those found in newspapers (think crosswords and Sudoku).

The New York Times’ iconic puzzles are a prime example of how these brain teasers can expand an audience and convert casual players into loyal readers. The viral sensation Wordle, acquired by the Times in 2022, further demonstrates the power of engaging word games. Just like Wordle, each of LinkedIn’s new offerings can be played once a day.

Meet the New LinkedIn Games

  • Pinpoint: Test your word association skills by guessing the category that five gradually revealed words belong to. The faster you guess, the higher your score!
  • Crossclimb: This one combines trivia with a bit of wordplay. Starting with a clue, you’ll build a “ladder” of words, each one differing from the last by just one letter. Arrange them correctly to reveal the answer and win the game.
  • Queens: Calling all Sudoku fans! This classic logic puzzle takes center stage, but ditch the numbers and use queens instead. Your goal is to strategically place them on a grid so no queens can attack each other, with one queen per row and column.

More Than Just Fun and Games

LinkedIn’s foray into gaming goes beyond pure entertainment. It’s a strategic move to address the shrinking ad revenue landscape and the ever-increasing dominance of Google over online content. These new games provide a unique way to attract new users and keep existing ones engaged, potentially leading to monetization opportunities further down the line.

The success of The New York Times’ games platform – with over 8 billion plays last year – is a prime example. Their subscription model offers access to games alone or bundled with other content, demonstrating the power of games in driving user retention. Publications and media giants like Hearst and Netflix are following suit, understanding the value of interactive experiences.

Building Connections Through Play

While monetization isn’t the immediate focus for LinkedIn’s games, they offer a valuable tool for fostering connections within your professional network. You can see your high score, daily streak, and who among your connections is also playing. School and company leaderboards add a touch of friendly competition, making networking a little more fun.

As LinkedIn’s product director, Lakshman Somasundaram, stated, “It’s time we turn over a new leaf in how we deepen and reignite relationships at work, and put fun at the heart of it.” So, get ready to level up your connections and test your brainpower with LinkedIn’s exciting new gaming features!

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